The linguistic landscape (henceforth LL) has proven to be a fruitful approach for investigating various societal dimensions of written language use in the public sphere. First introduced in the context of bilingual Canada as a gauge for measuring ethnolinguistic vitality, in the 21st century it is the focus of a thriving field of inquiry with its own conference series, an increasing number of publications, and an international journal dedicated exclusively to investigating language and other semiotic resources used in the public arena. The scholarship in this domain has centered on European and North American geographical sites; however, an increasingly voluminous share of studies addresses the LL of sites across the world through both books and articles. African contributions have added an important dimension to this knowledge base as southern multilingualisms bring into question the very concept of language in that speakers and writers draw on their rich linguistic repertoires, avoiding any compartmentalization or separation of what is traditionally conceived of as languages. The LL of Ethiopia has contributed to this growing base of empirical studies in the exploration of language policy issues, identity constructions, language contact, and the sociolinguistics of globalization. A new language policy of ethnic federalism was introduced to the country in the 1990s following a civil war and through a new constitution. This policy was set to recognize the various ethnolinguistic groups in the country and the official use of ethnic/regional languages to satisfy local political and educational needs. Through this, languages previously unwritten required a script in order for speakers to communicate in them in written texts. And many regions have chosen the Latin script above the Ethiopic script. Nonetheless, some languages remain invisible in the public sphere. These events create an exciting laboratory for studying the LL. Given the change of language policy since the late 20th century and the fast-growing economy of Ethiopia (one of the poorest countries on the continent) the manifest and increasingly visible display of languages in the LL provides an excellent lens for studying various sociolinguistic phenomena.
Elizabeth Lanza and Hirut Woldemariam
The differentiation of English into separate varieties in the regions of Britain and Ireland has a long history. This is connected with the separate but related identities of England, Wales, Scotland, and Ireland. In this chapter the main linguistic traits of the regions are described and discussed within the framework of language variation and change, an approach to linguistic differentiation that attempts to identify patterns of speaker social behavior and trajectories along which varieties develop. The section on England is subdivided into rural and urban forms of English, the former associated with the broad regions of the North, the Midlands, East Anglia, the Southeast and South, and the West Country. For urban varieties English in the cities of London, Norwich, Milton Keynes, Bristol, Liverpool, and Newcastle upon Tyne is discussed in the light of the available data and existing scholarship. English in the Celtic regions of Britain and Ireland is examined in dedicated sections on Scotland, Wales, and Ireland. Finally, varieties of English found on the smaller islands around Britain form the focus, i.e., English on the Orkney and Shetland islands, the Isle of Man, and the Channel Islands.