Despite Latinxs being the largest growing demographic in the United States, their experiences and identities continue to be underrepresented and misrepresented in the mainstream pop cultural imaginary. However, for all the negative stereotypes and restrictive ways that the mainstream boxes in Latinxs, Latinx musicians, writers, artists, comic book creators, and performers actively metabolize all cultural phenomena to clear positive spaces of empowerment and to make new perception, thought, and feeling about Latinx identities and experiences. It is important to understand, though, that Latinxs today consume all variety of cultural phenomena. For corporate America, therefore, the Latinx demographic represents a huge buying demographic. Viewed through cynical and skeptical eyes, increased representation of Latinxs in mainstream comic books and film results from this push to capture the Latinx consumer market. Within mainstream comic books and films, Latinx subjects are rarely the protagonists. However, Latinx comic book and film creators are actively creating Latinx protagonists within richly rendered Latinx story worlds. Latinx comic book and film creators work in all the storytelling genres and modes (realism, sci-fi, romance, memoir, biography, among many others) to clear new spaces for the expression of Latinx subjectivities and experiences.
