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Aesthetic modes and categories of perception and judgement were crucial to the development of Charles Darwin’s “theory of descent with modification through natural selection.” Indeed, Darwin understood the aesthetic as fundamentally constitutive of the natural historian’s method. In the closing retrospect of the journal of his circumnavigation as ship’s naturalist on HMS Beagle (1836), Darwin assesses his experience in aesthetic terms—of pleasure and pain, wonder and horror, the picturesque and sublime—rather than in terms of acquired scientific knowledge. Darwin’s account of the voyage makes aesthetic discrimination the main technique of natural-historical observation: it affords cognition of the natural world as a complex interplay of formal differences constituting a dynamic totality, a living system. A key aesthetic category, the sublime, articulates the awful discrepancy between human and natural scales of history, event, and meaning.

Darwin makes a strategic appeal to the aesthetic to justify his new vision of nature to the Victorian public, overriding its scandalous ethical and political implications, in On the Origin of Species (1859): “There is grandeur in this view of life . . . from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.” As well as the exposition of an argument, the Origin is a treatise on method. Darwin trains his readers to appreciate the evaluative scrutiny of formal difference that characterizes the operation of natural selection itself. The opening chapter, on artificial selection, proposes the domestic animal breeder as a “connoisseur,” expert in assessing minute morphological variations without concern for an ultimate end—that is, the improvement of the race. The figure is an analogue for natural selection, the motive principle of which is the fine but decisive discrimination (for life or death) of individual differences.

The “powers of discrimination and taste” determine human evolution—constituting its medium, the semi-autonomous domain of culture—according to Darwin’s next synthetic statement of his theory. The Descent of Man (1871) proposes the supplementary agency of sexual selection as the main motor of human cultural development. Its productive principle is, once again, the evaluation of fine formal differences (“there is in the mind of man a strong love for slight changes in all things”), trained, however, upon pleasurable appearance rather than function or use. Sexual selection generates “the differences in external appearance between the races of man,” as well as between the sexes, explicitly on grounds of aesthetic preference: Darwin conflates skin color, body hair, and other physiological features with artificial ornaments in a rhapsodic vision of the infinite variety of human standards of beauty. Sexual selection claims a field of formal superfluity or redundancy, neutral with respect to the pressures of natural selection, in which the aesthetic comes into play, originated by the erotic drive but not functionally bound by it. Darwin decisively relocates aesthetic judgement—and the play of form—upon a principle of etiologically generated, infinite formal differentiation: emancipating it from the strongly normative teleological account that Victorian culture took over from German Idealism.

Etymologically and conceptually linked with sense perception (as opposed to, in the Platonic tradition, noēsis or intellection) in ancient, medieval, and early-modern thought, aisthēsis formed part of theorizing not only questions surrounding beauty and art, but also perception, epistemology, and even ontology (in, for instance, the work of Plato, Aristotle, and Thomas Aquinas). During the Enlightenment and its project of subdivision and categorization of the “humanities,” aisthēsis became subsumed, in the work of Alexander Baumgarten, by “aesthetics,” the study of beauty in the narrower sense. However, by the beginning of the 20th century and the Marxist/Freudian/Saussurean revolution in humanist inquiry and the “avant-garde” revolution in the arts, aisthēsis resumed its place and function as a central node in a vast network of concerns: for the Marxists, the history of aisthēsis follows the pattern of social development of progressive mastery over nature by humankind, described as a process of rationalization (the Frankfurt School of Critical Theory); in psychoanalysis and phenomenology, artistic activity is regarded as the “sublimated” expression of socially objectionable energies, taking place in a world conceived of as indefinite and open multiplicity (John Dewey, Maurice Merleau-Ponty, et al.); in poststructuralist theory, the image not simply “acquires” a politico-aesthetic function by way of an act of judgement, but rather accedes in its very technological condition to a political imaginary, to an aesthetics as such (Roland Barthes, Jacques Derrida, et al.). In the second half of the 20th century, with the progressive technologization of society, aisthēsis formed the backbone of media studies, which examines how technological innovation overthrows a settled political and aesthetic order, with special attention paid to the effects of electronic media and the hypertext: non-linearity, repetitiveness, discontinuity, intuition (e.g., Marshall McLuhan and Jay David Bolter). At the dawn of the 21st century, in the aesthetico-mimetic doubling of the mediasphere, from teletext and satellite TV to the World Wide Web and GPS, a critical, ecological mode of thinking aisthēsis assumes the ideal function of an “avant-gardism” in affecting the structure of how things come to mean, how meaning is virtualized, and how the virtual is lived.

José Alvarez de Toledo y Dubois (1779–1858) was either a freedom-fighter turned traitor to the cause of Mexican independence or a spy for the Spanish empire at a time of intense competition among European powers and the early American Republic for dominance over northern New Spain and what would become Texas. In the course of his assimilation or appropriation of liberal discourse and his inciting rebellions, he became a pioneer in the use of the printing press to generate propaganda to recruit troops and financing in advance of military action. His various proclamations and pamphlets exhorted New Spain and other Spanish colonies in America to separate from the motherland and establish republics; a more lasting contribution, however, may have been his being partially responsible for the introduction of the first printing press and publication of the first newspaper in Texas during the early 19th century,

“Self-help literature” was created in America, and its origin can be traced back to Benjamin Franklin. In 18th-century American society, where Puritan ethics held sway, Franklin was a rare sort of person, one who did not believe that personal ambition was a sin. Through his writings, in the form of Poor Richard’s Almanac (1732–1757) and The Way to Wealth (1757), Franklin demonstrated the know-how needed for worldly success, and he used himself as an example of the effectiveness of this knowledge. According to Franklin’s philosophy of success, anyone can achieve social success, regardless of their social position, if they only have the will to educate themselves. This was the beginning of the American dream of success, and themes appearing here for the first time became the basic themes of many self-help books that appeared later.

Franklin’s writings were composed in America during the latter half of the 18th century, a period when independence from England increased opportunities for upward social mobility. Similarly, the first self-help book to appear in Japan was published at the time of the Meiji Restoration in 1868, after the end of the Edo period. At this time, the traditional feudal class system was abandoned, and it became possible to succeed in life using one’s own resourcefulness and efforts. This book Gakumon no Susume (An Encouragement of Learning, 1872–1876) was written by the well-known author and educator Yukichi Fukuzawa (1835–1901). This book holds that to create a modern state it is necessary for its people to first free themselves of apathy and laziness and become independent through practical study. The work was published in seventeen volumes, and 3.4 million copies were sold under this title. Its foundation was the declaration that “All men are created equal.” It is clear that the inspiration for this writing was the American Declaration of Independence. Of all of the Founding Fathers, Franklin’s ideas had the greatest impact on Fukuzawa, and through his self-help book, the Japanese people came into indirect contact with Franklin’s philosophy of success. Additionally, The Autobiography of Benjamin Franklin (1771–1790) was widely read throughout the Meiji period. Thus, it is apparent that Franklin’s ideas about self-help had a great impact on Japan around the end of the 19th century.

However, British author Samuel Smiles’s book Self-Help (1859) had an even greater influence on Japan as it underwent modernization. This book, which was also popular in America, sold more than a million copies in the forty-year period after it was translated into Japanese in 1871 by the philosopher of the European Enlightenment Masanao Nakamura (1832–1891). Moreover, this book was used as an ethics textbook in elementary schools from 1872 until 1880, so it played a particularly large role in planting the spirit of self-improvement in the Japanese youth of the time.

The influence of Confucianism was a large part of the context in which these English and American self-help books were accepted in Japan during and after the Meiji period. Confucianism came to Japan from China at the beginning of the 6th century, and by the Edo period, in the 17th century, the religious aspects of Confucianism had faded. It had become a system of education in ethics that emphasized the five virtues of “compassion to others,” “not being caught up in greed,” “being courteous,” “striving to learn,” and “being sincere.” Learning these virtues became a condition for success in life, particularly for the warrior class. We notice that these five virtues are very similar to Franklin’s thirteen virtues; hence, it is easy to understand that familiarity with Confucianism made it easier for the Japanese to accept American and English self-help books. In other words, western European ideas about self-help were not completely novel values to the Japanese; these ideas were compatible with the Confucian ethical values that the Japanese held. Therefore, they were widely accepted very quickly.

Later, after the beginning of the 20th century, Japan would greedily adopt self-help ideas from America. For example, the mind-cure techniques of Christian Science were introduced to Japan during the 1910s. “Reiki,” which is a Japan-specific practice related to mind cure, was developed soon after. Yoga was also introduced to Japan around the same time through the writings of William Walker Atkinson (aka Yogi Ramacharaka). The Japanese religionist Masaharu Taniguchi (1893–1985) created his own religious group, known as Seicho no Ie (The House of Growth), in the 1930s. This group resonated with the religious movement known as New Thought, which gained popularity in the United States at the end of the 19th century, and Seicho no Ie is currently the world’s largest New Thought group, with more than seventy thousand believers in Japan.

The 1950s through the 1980s saw the popularity of American self-help books fall in Japan, partly because of World War II. At the beginning of the 1990s, the bubble economy in Japan burst; the “life-long employment system” and the “seniority wage system” that had supported Japan up to that point started to collapse. Thus, hiring fell, and an American-style competitive society was introduced in Japan in the form of models such as the “ability-based wage system.” In a similar fashion, there was a demand for knowledge of how to survive in this new competitive society. This led to a sudden resurgence in the popularity of American self-help books. For this reason, it is currently difficult to find books by major American self-help authors, such as Ralph Waldo Emerson, Prentice Mulford, Orison Swett Marden, Wallace D. Wattles, Charles F. Haanel, Ralph Waldo Trine, Dorothea Brande, Joseph Murphy, Norman Vincent Peale, Neville Goddard, Earl Nightingale, Spencer Johnson, Robert Kiyosaki, and Tony Robbins that have not been translated into Japanese. In particular, Stephen Covey’s The Seven Habits of Highly Effective People (1989) has been very popular in recent years, and there are even primary schools that use this book as class material. Moreover, because comic culture is highly developed in Japan, there are many American self-help books that have been made into comic books. Of course, Stephen Covey’s book has been made into a comic book, but there are several other authors whose books have a comic-book version in addition to the translation. Such works include Dale Carnegie’s How To Win Friends and Influence People (1936), Napoleon Hill’s Think and Grow Rich (1937), and works by the psychologist Alfred Adler and the management consultant Peter Ferdinand Drucker. These works are widely known as self-help books. Self-help literature has taken hold as a literary genre that has maintained a firmly rooted popularity in Japan, much like it has in America. It is frequently read by middle-class, white-collar, middle-aged men.

However, there has been a backlash against the incredibly numerous self-help books that have been put on the market: since 2010, in Japan, stronger criticisms of self-help books have begun to be made. According to these criticisms, the harmfulness of these books comes from the fact that all of the failures in a person’s life are attributed to the personal responsibility of the individual. For example, these critics say, these books state that people who belong to lower social classes are stuck in such positions because they have not been positive enough.

However, at present, these critical voices are being drowned out by the huge waves of numerous new self-help books being published in rapid succession. There is no reason to doubt that self-help books will continue to thrive in America and Japan, as long as the tradition of the “American dream of success” is alive in America and the virtues of the “desire for self-improvement” and “hard work” are part of the Japanese national character.

Although largely disregarded since the humanistic turn of ecocriticism at the beginning of the 21st century, nature writing has continued to play an important role in nurturing trans-Pacific, and transnational, literary environmentalism. Euro-American traditions dominate this literary genre, but it nevertheless involves cross-cultural traffic of ideas and thoughts. Its trans-Pacific presence, mostly through American influences on works in Japan, demonstrates in three ways how American nature writing has been cultivating Japanese literary soil and has in turn been nurtured by it, albeit less conspicuously. First, Henry David Thoreau’s influence on Japanese literary environmentalism, especially his philosophy of plain living and high thinking, helped engender a tradition of nature writing in Japan that began with Nozawa Hajime—often called the “Japanese Thoreau”—and has been developed by those who followed, including Ashizawa Kazuhiro and Takada Hiroshi. Second, interactions between pastoralism and a new mode of environmental awareness show that the seemingly American notion of “wild awareness” and the Japanese concept of aware have materialized as a new environmental sensitivity in Japan and in the United States, respectively, reflecting cross-cultural nurturing of environmental ideas, thoughts, and practices. Finally, there has been a subtle yet radical impact of American counterculture on Japanese nature writing, exemplified by Nashiki Kaho’s literary hybridity, based on her integration of the traditional with the radical.

Literature on Hiroshima and Nagasaki cannot be limited to works on the atomic bomb or fiction referring specifically to these locations. Rather, in the nuclear age, it must include a variety of literary works that are conscious of the destiny of the earth, given the danger of nuclear pollution, and engage with the terrible fantasy of the end of the world. As John W. Treat states in his influential critical work, Writing Ground Zero: Japanese Literature and the Atomic Bomb, “The concept of hibakusha now has to extend to everyone alive today in any region of the planet” (x–xi).

The range of nuclear-themed works that symbolically invoke Hiroshima or Nagasaki is enormous. Nuclear literature as a creation of survivors, or spiritual survivors, focuses on an awareness of the planetary catastrophe concerning Los Alamos, Trinity Site, the ground zeroes of Hiroshima and Nagasaki, and other global nuclear zones. The two nuclear sites in Japan (Hiroshima and Nagasaki) and in the United States (Los Alamos and Trinity Site) are historically connected. The authors and protagonists of nuclear literature have literal and affective transpacific and cross-cultural experiences that when considered together seek to overcome the tragic experience of the first nuclear bomb and bombing, including the Japanese acceptance of American nuclear fictions during the Cold War.