Summary and Keywords
The concept of remediation, as elaborated by Jay David Bolter and Richard Grusin in Remediation: Understanding New Media (1999), is premised on the notion that media are best understood in interaction rather than in isolation. Every artistic medium, they argue, orients itself in relation to another medium, whether respectfully—as in the case of an online literary database that seeks to provide easy access to faithful facsimiles of manuscripts—or competitively—as with a videogame that seeks to replace the linearity and passivity of print with open-ended interactivity. Bolter and Grusin describe individual media in turns of two basic impulses: immediacy, or the attempt to erase the mediating function and present the illusion of directly represented reality; and hypermediacy, or the attempt to foreground the mediating function, exposing the impossibility of direct representation. They employ the same vocabulary to describe the interaction of media. Every act of remediation—every representation of one medium in another—necessarily involves both immediacy and hypermediacy. A digital edition of a literary text grants access to the words of the original print artifact (immediacy), yet by including audio readings and video commentary draws attention to its digital-specific affordances (hypermediacy). A digital archive gathers together high-resolution, color-accurate reproductions of materials scattered in rare-book libraries around the world (immediacy), yet by granting free and instantaneous access to these precious, fragile objects, fundamentally transforms the experience of engaging with their analog originals (hypermediacy). Insisting that one approach media through interaction, Bolter and Grusin’s theory of remediation positions the movement of content from one medium to another as a form of translation—a transformative act in which much is lost as well as gained.
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