Emergency and disaster planning involves a coordinated, co-operative process of preparing to match urgent needs with available resources. The phases are research, writing, dissemination, testing, and updating. Hence, an emergency plan needs to be a living document that is periodically adapted to changing circumstances and that provides a guide to the protocols, procedures, and division of responsibilities in emergency response. Emergency planning is an exploratory process that provides generic procedures for managing unforeseen impacts and should use carefully constructed scenarios to anticipate the needs that will be generated by foreseeable hazards when they strike. Plans need to be developed for specific sectors, such as education, health, industry, and commerce. They also need to exist in a nested hierarchy that extends from the local emergency response (the most fundamental level), through the regional tiers of government, to the national and international levels. Failure to plan can be construed as negligence because it would involve failing to anticipate needs that cannot be responded to adequately by improvisation during an emergency. Plans are needed, not only for responding to the impacts of disaster, but also to maintain business continuity while managing the crisis, and to guide recovery and reconstruction effectively. Dealing with disaster is a social process that requires public support for planning initiatives and participation by a wide variety of responders, technical experts and citizens. It needs to be sustainable in the light of challenges posed by non-renewable resource utilization, climate change, population growth, and imbalances of wealth. Although, at its most basic level, emergency planning is little more than codified common sense, the increasing complexity of modern disasters has required substantial professionalization of the field. This is especially true in light of the increasing role in emergency response of information and communications technology. Disaster planners and coordinators are resource managers, and in the future, they will need to cope with complex and sophisticated transfers of human and material resources. In a globalizing world that is subject to accelerating physical, social, and economic change, the challenge of managing emergencies well depends on effective planning and foresight, and the ability to connect disparate elements of the emergency response into coherent strategies.
Josh Greenberg and T. Joseph Scanlon
Media have always played an important role in times of emergency and disaster. Undersea cables, international news agencies, the press, radio and television, and, most recently, digital and mobile technologies—all have played myriad and complex roles in supporting emergency response and notification, and in helping constitute a shared experience that can be important to social mobilization and community formation. The geographical location of disasters and the identities of victims, the increasingly visual nature of disaster events, and the ubiquitous nature of media in our lives, all shape and influence which kinds of emergencies attract global media and public attention, and how we come to understand them. Globalization has compressed time and space such that a whole range of disasters—from natural events (cyclones, earthquakes, and hurricanes) to industrial accidents and terrorist attacks—appear on our television and mobile screens with almost daily frequency. There is nothing inherent about these events that give them meaning—they occur in a real, material world; but for many of us, our experience of these events is shaped and determined in large part by our interactions with media industries, institutions, and technologies. Understanding the media’s construction of these events as disasters provides important insight into the nature of disaster mitigation, response and recovery.