It is instructive to juxtapose two contrasting models of risk communication. The first views risk communication as a product that is packaged and transmitted, unmodified and intact, to a passive public. The second, a relational approach, views it as a process in which experts, the public, and agencies engage in open communication, regarding the public as an equal partner in risk communication. The second model has the benefit of taking advantage of the public’s local knowledge and ability to engage in risk communication themselves. Risk communication should be understood as more of a dynamic process, and less of a packaged object. An example of the relational model is found in Bangladesh’s Cyclone Preparedness Programme, which has incorporated the relational model in its disaster risk reduction training for community volunteers. Nevertheless, the two contrasting models, in practice, are never mutually exclusive, and both are needed for effective disaster risk prevention.
Article
A Relational Approach to Risk Communication
Jing Zhu and Raul P. Lejano
Article
Disaster Management and Climate-Change Adaptation Using Traditional and Local Knowledge in the Pacific Islands
Patrick D. Nunn and Roselyn Kumar
Covering almost one-third of the earth’s surface, the region of the Pacific islands is subject to a range of environmental stressors—including those deriving from volcanoes and earthquakes, and of course those attributable to atmospheric and oceanic processes. Most people living on the islands, peppered across this vast ocean, occupy island coasts, where food and water are generally most readily obtainable but where the impacts of many hazards focus. While popularly viewed as particularly vulnerable to disasters and climate change, Pacific Islanders have evolved formidable bodies of traditional and local knowledge (TLK) that have enabled their survival on comparatively small islands often thousands of kilometers from continental shores. While it is largely place-specific, this TLK is wide-ranging. It includes ensuring water and food security (especially in the aftermath of disasters), predicting and surviving extreme events (especially tropical cyclones), creating traditional pharmacopoeias, learning how to sail across thousands of kilometers of open ocean, and developing cultural resilience that could be adapted to changing circumstances. Detailed accounts are given of the use of Pacific TLK in disaster management and in climate-change adaptation. While much TLK has been lost and has suffered from being overwhelmed by a flood of outsider (science-based) solutions, it remains a potent force among many rural communities in the Pacific islands. Owing to its demonstrable effectiveness, its place-based nature, and its ability to accommodate change, Pacific TLK should be at the heart of future plans for helping Pacific Islanders cope with future climate change.
