Summary and Keywords
Stereotypes are overgeneralized, often inaccurate, characterizations of a group and its members. Because stereotypes rely on heuristics, they can occur unconsciously and shape behavior in multiple ways. People may stereotype in order to quickly characterize a person or a group of people, or they may be motivated to deliberately stereotype in order to maintain their own self-esteem and sense of self-worth. Stereotypes can undermine many facets of our behavior and beliefs, including how we make political decisions. For example, people who stereotype women as being nurturing and in need of protection may be less inclined to vote for a women running for a leadership position. Because stereotypes are so pervasive and learned early, they can be particularly difficult to reduce or eliminate, and people will often look for evidence to support their attitudes rather than actively challenging the stereotype. However, stereotype reduction is possible and can be done both consciously and unconsciously.
Access to the complete content on Oxford Research Encyclopedia of Politics requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription. If you are a student or academic complete our librarian recommendation form to recommend the Oxford Research Encyclopedias to your librarians for an institutional free trial.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.