Since the early 2010s, political science has seen a rise in the use of physiological measures in order to inform theories about decision-making in politics. A commonly used physiological measure is skin conductance (electrodermal activity). Skin conductance measures the changes in levels of sweat in the eccrine glands, usually on the fingertips, in order to help inform how the body responds to stimuli. These changes result from the sympathetic nervous system (popularly known as the fight or flight system) responding to external stimuli. Due to the nature of physiological responses, skin conductance is especially useful when researchers hope to have good temporal resolution and make causal claims about a type of stimulus eliciting physiological arousal in individuals. Researchers interested in areas that involve emotion or general affect (e.g., campaign messages, political communication and advertising, information processing, and general political psychology) may be especially interested in integrating skin conductance into their methodological toolbox. Skin conductance is a particularly useful tool since its implicit and unconscious nature means that it avoids some of the pitfalls that can accompany self-report measures (e.g., social desirability bias and inability to accurately remember and report emotions). Future decision-making research will benefit from pairing traditional self-report measures with physiological measures such as skin conductance.
Mathew V. Hibbing, Melissa N. Baker, and Kathryn A. Herzog
Benjamin R. Knoll and Cammie Jo Bolin
Religious communication affects political behavior through two primary channels: political messages coming from a religious source and religious messages coming from a political source. In terms of the first channel, political scientists have found that clergy do tend to get involved in politics, and church-goers often hear political messages over the pulpit, although not as frequently as might be expected. Sometimes these political messages are successful in swaying opinions, but not always; context matters a great deal. In terms of the second channel, politicians use religious rhetoric (“God talk”) in an attempt to increase their support and win votes. When this happens, some groups are more likely to respond than others, including political conservatives, more frequent church attenders, and racial/ethnic minorities. The scope and effectiveness of religious communication remains a field ripe for further research, especially in contexts outside of the United States.
Christina Ladam, Ian Shapiro, and Anand Sokhey
As the most common form of voluntary association in America, houses of worship remain an unquestionably critical component of American civil society. Major approaches to studying religion and politics in the United States are described, and the authors present an argument for focusing more attention on the organizational experience provided by religious contexts: studying how individuals’ social networks intersect with their associational involvements (i.e., studying religion from a “interpersonal” perspective) may actually shed new light on intrapersonal, psychological constructs like identity and religiosity. Evidence is presented from two nationally representative data sets that suggests considerable variance in the degree to which individuals’ core social networks overlap with their houses of worship. This variance exists within and between individuals identifying with major religious traditions, and such networks are not characterized solely by agreement (as theories of self-selection might suggest).
Charles A. Miller
The “sunk costs fallacy” is a popular import into political science from organizational psychology and behavioral economics. The fallacy is classically defined as a situation in which decision-makers escalate commitment to an apparently failing project in order to “recoup” the costs they have already sunk into it. The phenomenon is often framed as a good example of how real decision-making departs from the assumption of forward-looking rationality which underpins traditional approaches to understanding politics. Researchers have proposed a number of different psychological drivers for the fallacy, such as cognitive dissonance reduction, and there is experimental and observational evidence that it accurately characterizes decision-making in certain contexts. However, there is significant skepticism about the fallacy in many social sciences, with critics arguing that there are better forward-looking rational explanations for decisions apparently driven by a desire to recoup sunk costs – among them reputational concerns, option values and agency problems. Critics have also noted that in practical situations sunk costs are informative both about decision makers’ intrinsic valuation for the issue and the prospects for success, making it hard to discern a separate role for sunk costs empirically. To address these concerns, empirical researchers have employed a number of strategies, especially leveraging natural experiments in certain non-political decision making contexts such as sports or business, in order to isolate the effects of sunk costs per se from other considerations. In doing so, they have found mixed support for the fallacy. Research has also shown that the prevalence of the sunk costs fallacy may be moderated by a number of factors, including the locus of decision-making, framing, and national context. These provide the basis for suggestions for future research.