The field of political science is experiencing a new proliferation of experimental work, thanks to a growth in online experiments. Administering traditional experimental methods over the Internet allows for larger and more accessible samples, quick response times, and new methods for treating subjects and measuring outcomes. As we show in this chapter, a rapidly growing proportion of published experiments in political science take advantage of an array of sophisticated online tools. Indeed, during a relatively short period of time, political scientists have already made huge gains in the sophistication of what can be done with just a simple online survey experiment, particularly in realms of inquiry that have traditionally been logistically difficult to study. One such area is the important topic of social interaction. Whereas experimentalists once relied on resource- and labor-intensive face-to-face designs for manipulating social settings, creative online efforts and accessible platforms are making it increasingly easy for political scientists to study the influence of social settings and social interactions on political decision-making. In this chapter, we review the onset of online tools for carrying out experiments and we turn our focus toward cost-effective and user-friendly strategies that online experiments offer to scholars who wish to not only understand political decision-making in isolated settings but also in the company of others. We review existing work and provide guidance on how scholars with even limited resources and technical skills can exploit online settings to better understand how social factors change the way individuals think about politicians, politics, and policies.
Yotam Shmargad and Samara Klar
It is established that values influence public opinion and political behavior. Multiple points of difference have emerged in the study of values and mass politics. First, different groups of scholars emphasize different sets of values. At the most fundamental level, researchers distinguish between core political values and core human values. Core political values are abstract beliefs about government, society, and public affairs. This line of research developed in political science. Core human values are abstract, transsituational beliefs about desirable end states and modes of conduct that can be rank-ordered in terms of personal importance. Human values are associated with research from social and cross-cultural psychology. The presence of two distinct streams of research raises questions about the conceptual, methodological, and theoretical differences between core political values and core human values. The principal differences are as follows. First, social psychologists define human values with greater conceptual precision, depth, and breadth than political scientists define political values. Second, the degree of semantic separation between the measures of values and political judgments is much greater for human values. This makes it harder for analysts to establish that values predict political opinions, and thus, serves as a conservative force in testing hypotheses about values-politics linkages in the public mind. As well, the empirical foundation validating the measurement of human values far surpasses the evidentiary basis validating political values. Third, theories of value-based reasoning and political choice are more plausible and possess greater analytical utility relative to political value theories. In short, human values are preferable to political values on conceptual, methodological, and theoretical grounds.
Action readiness is considered a central property of emotions in most psychological theories. Emotions are the engine of behavior. They are the motivating, directing, prioritizing function of the brain, and impel to an immediate reaction to challenges and opportunities faced by the organism. Nevertheless, under sociopolitical malaise, emotions do not always lead to action. People leave in societies characterized by particular emotional cultures, climates, and atmospheres that set the background to what emotions are felt under which circumstances. The impact of an emotion depends on how relevant, that is, emotionally significant is the event for the individual; on the implications of the event for the person’s well-being and immediate or long-term goals; on the individual’s capacity to cope with or adjust to the consequences of the event; and on the significance of the event with respect to individual and collective self-concept and to social norms and values. Although emotions trigger action, events with high emotional intensity may mobilize defense mechanisms that distort facts, so that the event may appear distant or not concerning the individual personally. In such cases action is hindered because the meaning of the emotive event, although fully intellectually understood, does not have personal emotional reality. If the defense mechanisms prove inefficient or collapse, the event may be experienced as traumatic, that is, as a shocking occurrence that brings about a rupture in the continuity of existence, numbing of senses and mental faculties, and inability to think about what happened for periods that may last from days to years, although individuals and collectives may appear quite normal in carrying out everyday routines. Interpretative “emotion work” in formal or informal contexts may change emotions from immobilizing to mobilizing, or from destructive to constructive, as the traumatic event is being “worked through” and a cohesive narrative about it develops. But even then, action and in our case, political action, depends on the individual’s available repertoire—political efficacy and resilience—built up from past recoveries and a sense of support from social networks, and hope in assessing the costs and benefits from the harms brought by acting and the harms brought by non-acting.
Contemporary political information processing and the subsequent decision making mechanisms are suboptimal. Average voters usually have but vague notions of politics and cannot be said to be motivated to invest considerable amount of times to make up their minds about political affairs; furthermore, political information is not only complex and virtually infinite but also often explicitly designed to deceive and persuade by triggering unconscious mechanisms in those exposed to it. In this context, how can voters sample, process, and transform the political information they receive into reliable political choices? Two broad set of dynamics are at play. On the one hand, individual differences determine how information is accessed and processed: different personality traits set incentives (and hurdles) for information processing, the availability of information heuristics and the motivation to treat complex information determine the preference between easy and good decisions, and partisan preferences establish boundaries for information processing and selective exposure. On the other hand, and beyond these individual differences, the content of political information available to citizens drives decision making: the alleged “declining quality” of news information poses threats for comprehensive and systematic reasoning; excessive negativity in electoral campaigns drives cynicism (but also attention); and the use of emotional appeals increases information processing (anxiety), decreases interest and attention (rage), and strengthens the reliance on individual predispositions (enthusiasm). At the other end of the decisional process, the quality of the choices made (Was the decision supported by “ambivalent” opinions? And to what extent was the decision “correct”?) is equally hard to assess, and fundamental normative questions come into play.
Women are playing an increasingly significant role in terrorism. As men are progressively targeted by security personnel, using female operatives provides terrorist organizations with a “win–win” scenario; if security forces avoid invasively searching women for fear of outraging the local conservative population (based on social norms of women’s modesty and the honor code), women are the ideal stealth operatives. If security personnel are too aggressive in searching women, they aid terrorist recruitment by outraging the men in that society and providing the terrorists with propaganda that “our women” are being violated. In most conflicts, women remain an untapped resource. Recruiting women allows terrorist organizations to access an additional 50% of the population. Attacks by females generate greater media attention than those conducted by men. This is especially relevant when media attention is one of the terrorists’ main objectives. Although women’s involvement in terrorist and extremist activities is not a recent development, their presence as frontline activists, propagandists, and recruiters is increasing around the globe.