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Social media refer to websites and other Internet applications that enable users to create and share content with other users, as well as to react to such content in various ways. As social media have become more accessible, in terms of both Internet access and ease of use, it has become one means by which people, nonstate actors, and governments can share their foreign policy priorities in an effort to receive feedback, engage in diplomacy, educate people, and attempt to influence foreign policy outcomes. Foreign policy practitioners and scholars have rushed to describe and begin to analyze the ways in which social media has become part of the foreign policy process. The social and political upheaval associated with the Arab Spring, some of which has been traced to both foreign and domestic use of social media outlets such as Facebook, Twitter, and YouTube, created a greater sense of urgency among those who seek a greater understanding of the impact of social media on foreign policy.
Thematically, much of the academic work concerning social media and foreign policy is conducted as part of the broader public diplomacy literature. Public diplomacy, which relates to efforts by international actors to engage with foreign publics in the pursuit of policy goals, can be advanced along a number of paths. However, given their accessibility, low cost, and ease of use, social media has become a critical tool for a wide variety of international actors running the gamut from governments to portions of civil society to terrorist groups such as al-Qaeda and the Islamic State of Iraq Syria (ISIS, also known as the Islamic State of Iraq and the Levant or ISIS based in part on the group’s territorial claims). Social media and foreign policy work can also be found in the political communication literature, in working papers and articles generated by foreign policy think tanks such as the Council on Foreign Relations, and in academic journals dedicated to area studies that often concentrate on specific episodes of social media used to influence foreign policy.
Theoretical development in the area of social media and foreign policy is fragmented across disciplines and approaches. Network theories focus on interactions between parts of a network (in this case a social network); network analysis methods are sometimes employed as part of this theoretical framework. Other theories in this area focus on traditional problems associated with collective action and how these problems can be overcome by removing barriers to communication and lowering the cost of some types of political action. Different theoretical perspectives are often accompanied by different empirical results. Results vary from findings of a profound impact of social media on foreign policy outcomes to skepticism of the role played by social media in the face of other, potentially confounding, factors.
Social policy has a particular character and set of associated politics in the European Union (EU) context. There is a double contestation involved: the extent of the EU’s agency in the field and the type of social policy model pursued. The former is contested because social policy is typically and traditionally a matter of national competence and the latter because the social policy model is crucial to economic and market development. Hence, social policy has both functional and political significance, and EU engagement risks member states’ capacity to control the social fate of their citizens and the associated resources, authority, and power that come with this capacity.
The political contestations are at their core territorially and/or social class based; the former crystalizes how wide and extensive the EU authority should be in social policy and the latter a left/right continuum in regard to how redistributive and socially interventionist EU social policy should be. Both are the subject of a complicated politics at EU level. First, there is a diverse set of agents involved, not just member states and the “political” EU institutions (Parliament and Council) but the Commission is also an important “interested” actor. This renders institutional politics and jockeying for power typical features of social policymaking in the EU. Second, one has to break down the monolith of the EU institutions and recognize that within and among them are actors or units that favor a more left or right position on social policy. Third, actors’ positions do not necessarily align on the two types of contestation (apart perhaps from the social nongovernmental organizations and to a lesser extent employers and business interests). Some actors who favor an extensive role for social policy in general are skeptical about the role of the EU in this regard (e.g., trade unions, some social democratic parties) while others (some sectors of the Commission) wish for a more expansive EU remit in social policy but also support a version of social policy pinned tightly to market and economic functions.
In this kind of context, the strongest and most consistent political thrust is toward a type of EU social policy that is most clearly oriented to enabling the Union’s economic and market-related objectives. Given this and the institutional set-up, the default position in EU social policy is for a market-making social policy orientation on the one hand and a circumscribed role for the EU in social policy on the other.
The linkage between voters and political parties is to some degree based on stable social cleavages. Such cleavages express important and lasting societal divisions, allow parties and voters to establish long-term ties, and provide incumbents with clear representative and policy-making tasks against which they can be evaluated. Most research on cleavages has been based on the classic cleavages that were outlined in the Lipset-Rokkan model for social cleavages in industrial societies. These are:
(1) the center–periphery cleavage, which is anchored in geographical regions and related to different ethnic and linguistic groups as well as religious minorities; (2) the religious conflict between the Church and the State, which pitted the secular state against the historical privileges of the churches; this cleavage has more recently polarized the religious section against the secular section of the population; (3) the class conflict in the labor market, which involved owners and employers versus tenants, laborers, and workers; and (4) the conflict in the commodity market between buyers and sellers of agricultural products, or more generally, between the urban and the rural population.
Other social cleavages, such as gender, educational differences, and new divisions within the large new middle class, have been focused upon during the last decades. The new divisions within the new middle class are “horizontal” conflicts and can be conceptualized as a basic conflict between public and private employees, and as an alternative way of conceptualization, between those who work within technical, organizational, or interpersonal service environments.
Some of the cleavages have declined in importance over time, while others have increased. Some cleavages have changed character such as the class cleavage where part of the new middle class has voted for the New Left and part of the working class has voted for the New Right in the last decades. Changes in the impact and character of different cleavages have resulted in strategic reconsideration of important policies and changing location of the parties in the political space.
Sociological institutionalism is part of the larger group of new institutionalisms, which share the basic understanding that institutions matter in social processes. Opposing a more descriptive, “old” institutionalism and a rational-choice version of institutionalism, which defends the idea that actors have the option to choose independently from a large number of attitudes, sociological institutionalists introduced the notion of logic of appropriateness, influenced by a specific strand of the sociology of organizations. This understanding, however, led to limits in the explicatory force of the approach: institutional change, as well as continued conflict and differentiated power relations among actors, could not be explained well. More recent approaches that took sociological institutionalist assumptions very seriously offered a series of possible solutions to those difficulties. While elements of rationality and power exist implicitly in different conceptualizations of sociological institutionalism, these authors explicitly brought together both actors’ rational behavior and their embeddedness in broad institutional frameworks through concentrating on the power relations that exist among agents.
Huiyun Feng and Kai He
Soft balancing is a conceptual product of one of the academic debates triggered by unipolarity in world politics. Examination of the soft balancing debate from 2005 to 2016 and critical evaluation of the progress and problems of the soft balancing research program suggest that the significance of the soft balancing debate does not lie in the answers offered by soft balancing scholars. Rather, its significance rests in the question that scholars pose for analysis under unipolarity—the underbalancing phenomenon—and the later endeavor to expand the soft balancing program beyond unipolarity. The future of the soft balancing program depends on continuous scholarly efforts to further clarify the concept of soft balancing, theorize a generalizable model of soft balancing across different cases, as well as demarcate the boundary of soft balancing theory from other research traditions.
Solidarity is one of most contentious and contested concepts in European Union (EU) politics. At the same time, it was, and remains, a central value of European integration that has been more and more institutionalized over time. The numerous codifications in the EU treaties and the Charter of Fundamental Rights, along with the increasingly frequent references to the value in political declarations and decisions, prove the value’s growing significance.
Yet, there also exists a fundamental divide between rhetorical commitments to solidarity and the practice of the EU and its member states. The most recent crises of the EU have shown the instrumentality and strategic use of the concept in order to promote particular political positions rather than work toward a more common understanding of European solidarity.
This makes the application of solidarity in the EU a question not just of arriving at definitional clarity, but also of developing practices that reflect solidarity in concrete cases. Such practices are inextricably linked with three grounds for action: voluntariness, selflessness, and identification.
Despite, or precisely because of, these difficulties in defining, concertizing, and implementing solidarity as a European value, there is a rising interest in solidarity in various fields of studies, such as political science, sociology, philosophy, law, and history, making it an interdisciplinary and multidimensional subject matter.
Marco Verweij and Antonio Damasio
The somatic marker hypothesis has not always been fully understood, or properly applied, in political science. The hypothesis was developed to explain the personally and socially harmful decision-making of neurological patients who appeared to have largely intact cognitive skills. It posits that affect (consisting of emotions, feelings, and drives) facilitates and expands cognition, is grounded in states of bodily physiology and on the processing of those states in the entire nervous system, and is shaped by a person’s past experiences in similar situations. Thus far, it has received empirical support from lesion studies, experiments based on the Iowa Gambling Task, and brain imaging studies. The somatic marker hypothesis is not compatible with key assumptions on which various influential political and social approaches are based. It disagrees with the largely cognitive view of decision-making presented in rational choice analysis. Contrary to behavioral public policy, the somatic marker hypothesis emphasizes the extent to which affect and cognition are integrated and mutually enabling. Finally, it differs from poststructuralist frameworks by highlighting the constraints that evolutionarily older bodily and neuronal networks impose on decision-making. Rather, the somatic marker hypothesis implies that political decision-making is socially constructed yet subject to constraints, is often sluggish but also is prone to wholesale, occasional reversals, takes place at both conscious and unconscious levels, and subserves dynamic, sociocultural homeostasis.
Southern Africa is a region marked by huge tensions caused by the longevity of colonial rule and racial discrimination. Angola, Mozambique, Zimbabwe, and South Africa all achieved independence only years after most of Africa, and only with protracted militarized struggle. Even those countries that did enter independence in the 1960s, alongside most of Africa, were marked by the struggles of their neighbors—Zambia, host to exile liberation movements, was a frequent military target; and wars, sponsored or supported by apartheid South Africa, continued to rage in Angola and Mozambique even after they achieved independence. This has marked the post-independence politics of most countries of the region, almost all of whom have gone through, or remain within, an era of one-party politics or dominant party rule. In part, this can be read as a residual longing for stability. In other part it can be read as a “liberation generation” using its history as a lever by which to hang onto power. Having said that, the politics of each country has distinctive characteristics—although one has certainly been protracted effort to adhere to forms of ethics, such as “Humanism” in Zambia, and truth and reconciliation in South Africa. The contemporary politics of the region, however, is one with forms of authoritarianism and corruption and, in many cases, economic decline or turmoil. The rise of Chinese influence is also a new marker of politics in the region as all of Southern Africa, with many different former colonial powers, enters a new era of problematic cosmopolitanism—with the international jostling with already sometimes-volatile elements of ethnic diversity, balancing, and conflict.
The sovereignty of postcolonial African states is largely derived from their recognition by other states and by the United Nations, irrespective of their actual effectiveness. Such international legal sovereignty has been a resource to weak African states, allowing them to endure against the odds, and to their rulers who have instrumentalized it to foster their domestic authority and domination. Yet, African sovereignty has also been a curse. Being exogenous to domestic social and political relations, it tends to isolate and shield rulers from the ruled and predisposes state institutions toward predation. It also standardizes and homogenizes the continent’s institutional landscape in disregard to the wealth and promise of effective institutional arrangements on the ground, to which it denies legitimacy. Despite the equilibrium properties of the African sovereignty regime, there might be opportunities to tweak the system in ways that could unleash more effective and accountable state and nonstate institutions.
While migration has always existed, and its consequences have always been important, few people have lived a mobile life in the history of mankind. Population immobility has recurrently been part and parcel of political strategies of social control and domination. Since the second half of the 20th century, however, the extent of geographical movements of individuals has expanded enormously. In particular, the size and scope of international travel has increased at an exponential pace. Favored by globalization and technological progress, transnationalism, initially linked to migration, has emerged as a relatively widespread phenomenon that involves a growing portion of the general population, especially, but not only, in developed countries. Mainly on the basis of research carried out in Europe, there is evidence that transnational practices tend to strengthen cosmopolitanism and the legitimacy of supranational polities (particularly the European Union [EU]), while it is less clear whether they entail denationalization. Further research is needed to improve the quality of independent and dependent variables in this area and assess the effect of international mobility and transnationalism outside the European context.
Special relationships are durable and exclusive bilateral relations between autonomous polities that are based on mutual expectations of preferential treatment by its members and outsiders as well as regular entanglement of some (external) governance functions. The concept has become more prominent over the past three decades in part because of recent changes in international relations and foreign policy analysis theory (the constructivist and relational turn) and long-term shifts in the social structure of international relations, that is, decolonization, international criminal and humanitarian law, which have posed questions of solidarity, reconciliation, and responsibility of current and past special relationships.
The term special relationship has a long and diverse history. After World War II, it was used mainly to depict the Anglo-American security relationship as special. Today, well over 50 international relationships are deemed special. Despite this trend, no common theoretical framework has been developed to explain their emergence, variation, persistence and demise. Realism interprets special relationships as asymmetrical power relations, in which presupposed counterbalancing behavior does not occur because shared ideas or institutions mitigate autonomy concerns. Liberalism postulates that the special relatedness occurs when policy interdependence due to shared commercial interests or ideas allows deep cooperation and trust building. Social constructivism, in turn, assumes self-assertion but does not presuppose with or against whom the self, usually a polity, identifies itself. It follows that special relations may occur between dyads with positive identification (Germany-Israel after reconciliation) or negative identification, such as in the enduring rivalry between India and Pakistan.
As a relational term, special relationships do not sit easily with the first generation of foreign policy analysis focusing on decision making processes rather than the policies themselves. As a consequence, special relationships have been primarily conceptualized either as a tool of foreign policy or as one context factor influencing foreign policy choices. In relational theories, such as social constructivism, special relations, such as solidarity relations, are not causally independent from actors, as these relations also define the actors themselves.
African politics have always had a significant effect on sport, despite cherished mantras that sport and politics are mutually exclusive. Conversely, sport has played a meaningful role in the politics of African nations, from nation-building to widening foreign policy options, to making national alliances of countries that may not have otherwise supported each other, particularly with respect to the anti-apartheid struggle. Twentieth-century African politics have been a laboratory for the testing and ultimate debunking of the long-standing notion that African sport (or any human activity) exists in a vacuum, apart from the political realities of the culture within which it exists.
Nils W. Metternich
International relations as a subfield in political science has always been fundamentally concerned about the relations between actors and how they lead to conflictual or cooperative outcomes. However, despite this inherent interest in relations between actors, the gap between theoretical conceptualization and empirical estimation considerably widened until spatial econometric and network analytic estimation approaches allowed researchers to address interdependencies in multiactor settings empirically. However, the discipline needs to strengthen the link between theoretical and empirical network analysis by integrating formal theoretical advances and fully embracing inferential statistical network approaches that are available to researchers. Formal theories of network behavior need to be further developed to establish systematic insights into the conditions under which complex network structures arise and how they affect actor behavior. Rigorous theoretically guided research will form the basis of linking network theories of conflict and cooperation and empirical testing.
Dominant narratives and theories developed at the turn of the 21st century to account for the links between state formation and civil wars in Africa converged around two main ideas. First was the contention that the increase in civil wars across the continent—like that in many parts of the globe, including South Asia and Central Europe—was linked to state failure or decay. Violent conflict thus came to be seen as the expression of the weakness, disintegration, and collapse of political institutions in the postcolonial world. Second, guerrilla movements, once viewed as the ideological armed wings of Cold War contenders, then came to be seen as roving bandits interested in plundering the spoils left by decaying states, and their motives as primarily, if not only, economic or personal, rather than political. However, recent research has challenged the reductionism that underlay such accounts by looking into the day-to-day politics of civil war, thus moving beyond the search for the motives that bring rebels and rebel movements to wage war against the established order. Drawing on this literature, this article argues that violent conflict is part and parcel of historical processes of state formation. Thus, in order to understand how stable political institutions can be built in the aftermath of civil war, it is essential to study the institutions that regulate political life during conflict. This implies a need not only to look at how (and if) state institutions survive once war has broken out, but also to take into account the institutions put in place in areas beyond the control of the state.
Jeff Carter and Giacomo Chiozza
What choices do political leaders make in the international arena? And why? In what ways do the patterns of politics in the international arena shape the selection and prospects of leaders in power? These questions frame a thriving research agenda that has emerged over the last 20 years in political science and international relations. This agenda seeks to answer the fundamental questions of war and peace and cooperation and contestation from a perspective that focuses on leaders, leaders’ motivations, and leaders’ characteristics.
Two major approaches frame the analysis of leaders and foreign policy: the survival approach and the personal attribute approach. These two approaches are not mutually exclusive, but they are analytically distinct. The survival approach starts from the premise that leaders seek to remain in power. It then assesses the reciprocal relation between leaders’ quest to remain in power and their foreign policy choices. Specifically, research in the survival approach analyzes how leaders’ choices can be explained in light of the assumption that leaders seek power and how, in turn, leaders’ survival in power can be explained by their choices in the international arena. With the survival approach, leaders have agency but, in the end, they are exchangeable: they all seek power. The personal attribute approach, on the other hand, points to the many features that distinguish the personal profiles of leaders and seeks to provide a systematic explanation of how those features account for leaders’ foreign policy choices. In particular, research in the personal attribute area has explained leaders’ choices in terms of their orientation toward the use of force, their psychological traits and beliefs about the world, and their personal characteristics and background experiences.
The study of politics from the perspective of leaders integrates insights from the subfields of American politics, comparative politics, and international relations, and in so doing holds the promise to foster a productive and fruitful dialogue across the discipline of political science. Scholars who study politics from the perspective of leaders have generated a number of new theoretical developments, new typologies, new data collections, and new findings. Overall, the study of leaders and foreign policy has proved to be analytically fruitful, empirically rich, and politically relevant.
The understanding of the differences in what a state and nonstate actors are and do in the Global South is augmented if we historicize these categories. In particular, the category of the nonstate actor is best understood when contextualized in the project of the state in which such actors operate. Building on established critical approaches, it is necessary to interrogate the a priori assumption that distinctions that frame as exclusively distinct categories of state and nonstate actors hold blanket validity for understanding politics in the Global South.
A meaningful understanding of how an actor’s influence—regardless of category—is enhanced when placed in a context, and where analysis addresses strategies and actions and their effects. To this end, an actor is defined as an entity with two characteristics: it is able to develop preferences and goals, and it is able to mobilize individuals and material resources in their pursuit. Presenting the benefits of contextual analysis shows how a focus on actors’ “sovereign potentialities” (i.e., attributes such as control over territory, service provision, generation of markers of identity, and the international recognition that an actor has and through which it can impose change on its context and environment) allows for a clearer understanding of what constrains or enables actors qua actors.
One way to explain the analytical purchase of this argument is via a novel reading of Hezbollah and of Lebanon’s politics, which is the party’s anchoring context. This makes it possible to analyze the profound effects of Hezbollah’s actions in Lebanon and regionally through its alliance with Syria (and Iran), its appeal to a wider Arab audience, and its confrontation with Israel. Special attention is given to Hezbollah’s actions in Lebanon, its involvement in the 2012–2013 Qusayr battle in support of the Syrian government, and its decision-making during the 2006 Israel War. This discussion will highlight Hezbollah’s state-like and non-state-like sovereign potentialities, and the factors that limit or enable its strategies in different contexts.
The international arena has been plagued with violence committed by a variety of Nonstate Armed Groups (NAGs), including ethnic and religious insurgents, terrorists, and revolutionaries, which threaten not only the states they target but also the entire world’s stability and security. An intriguing observation related to armed groups is their ability to attract outside state supporters. Indeed, almost half of all groups that emerged in the post-World War II period received some form of backing from states including but not limited to funds, arms, and safe havens. In this respect, it is possible to draw parallels between interstate alliances and state–group alliances. The major International Relations theories—realism, liberalism, and constructivism—have significant insights to offer in explaining the origin and evolution of state–rebel group alliances. These insights are empirically tested using new data on outside state support of rebel groups that emerged in the post–1945 period. Two forms of alliances exist between states and groups: strategic or instrumental and principled or ideational. A strategic alliance occurs if a state supports a group fighting against its enemy or rival, so security-related concerns and common threat motivate a given alliance. An ideational or principled alliance occurs if a state supports an ideationally contiguous armed group with which it has ethnic, religious, and/or ideological ties. Whether there is a strategic or principled alliance between armed groups and their state supporters has implications for the onset, course and termination of non-state violence in world politics.
The empirical findings using large-N statistical analysis show that (1) states form alliances with rebel groups in both the absence and presence of interstate hostilities; (2) states form alliances with ideationally contiguous rebel groups, that is, groups that have common ethnic, religious, and ideological ties to states’ population and/or a group of people in its society; (3) democratic states do not ally with rebels, which fight against other democratic states; and (4) states, in general, are less likely to support rebels, which fight against ideationally contiguous states. Socialism emerges as a unifying ideology contributing to a high degree of solidarity both among states and between states and armed groups. The empirical findings imply that the perceived motivation of state supporters by armed groups; whether states support rebels due to strategic or ideational concerns, should have some influence on armed groups’ level of lethality, duration, and attitude toward civilians and governments they fight against. Only a fully developed research agenda offering empirically informed theoretical insights can address these questions by facilitating future venues of research on the origin and evolution of state–NAG alliances.
Andrew P. Owsiak
The steps-to-war theory maintains that war results from the issues under dispute and how states handle these issues. Its foundation rests on the territorial explanation of war, which argues that territorial issues are more conflict-prone than non-territorial ones because these issues constitute a salient security threat that realism recommends be addressed via power politics (i.e., the use of force, including alliance- and armament-building). When states employ power politics, however, the dispute festers, thereby causing recurring militarized conflict; creating feelings of threat, enmity, and competition (i.e., rivalry); producing counter-alliances and arms races; and generally building the more hostile, war-prone world that states originally sought to avoid. Each step taken—from a territorial dispute to rivalry (i.e., recurring militarized disputes) to alliance-building to armament building—therefore increases the probability that war will occur.
Existing empirical evidence supports the steps-to-war theory’s predictions in numerous ways. Tests of the entire theory, for example, demonstrate the dangerousness of territorial disputes, the tendency to manage territorial disputes via power politics, and that individual steps reinforce one another. Other bodies of research connect the individual steps directly to the likelihood that war will occur or highlight the connections between these individual steps—much as the theory predicts. Despite strong empirical support, however, much work remains to be done. Future research should consider the sequencing of the steps to war, investigate why the effects of certain steps vary across different epochs (e.g., alliances differ in their effects on war during the 18th and 19th centuries), identify the alternative paths to war, and study the paths to peace more explicitly—as obtaining peace may not be as simple as removing the known causes of war.
Angela L. Bos, Heather Madonia, and Monica C. Schneider
Stereotypes are a set of beliefs a person holds about the personal attributes of a group of people. The beliefs are commonly held and understood, which allows people to use them as automatic shortcuts when making evaluations and decisions. Because the beliefs are so broadly understood and easily accessible, they can subconsciously influence opinion formation. In the realm of politics, citizens may use stereotypes to guide evaluations of candidates from stereotyped groups (such as African Americans or women) or as they formulate opinions about a policy that may have a particular group as its perceived beneficiary.
Because many commonly held stereotypes—such as that African Americans are lazy or violent—are not socially desirable, they pose a challenge to researchers attempting to measure them effectively. Thus, as social scientists examine the effects of stereotypes on citizen decision-making, it is important that they carefully consider how to best measure stereotypes. The goal should be to create reliable (consistent) and valid (accurate) measures that minimize social desirability in responses. Measures should reflect clear understanding of the content of the stereotype under examination and incorporate a full range of content to reflect it. One part of understanding the content of a stereotype is considering whether the group under examination is a subtype or subgroup of a larger stereotype category. For example, female politicians as a group constitute a subtype of the larger stereotyped group, women, where female politicians share little overlap in terms of stereotype content with women. Similarly, Black politicians are a subtype of Blacks, sharing little stereotype content. Male politicians, in contrast, form a subgroup of men, where they share many characteristics with the larger group, men. Stereotype content has implications for the link between stereotypes and evaluations of political actors or public policies. The ability to accurately measure stereotypes is a necessary step in understanding when and how people use stereotypes to navigate the political arena.
The intersection of two stereotypes is another important consideration, particularly since the combination of two stereotypes may be more than the sum of its parts. When researchers consider the content of stereotypes, the relationship between one stereotype to others (e.g., subtypes or subgroups), and the intersection of stereotypes, they can create improved measures of stereotypes that optimize reliability and validity.
A variety of explicit and implicit measures exist for researchers to consider, including explicit measures, such as semantic differential scales and open- and closed-ended identification of stereotype content, and implicit measures, such as the Implicit Association Test (IAT) and affective attitude measures. Two-step measures can be used to examine stereotype activation and application. While each of these measures has strengths and weaknesses, all are designed to help researchers better measure stereotypes en route to understanding how stereotypes influence peoples’ attitudes and behaviors. Reliable and valid measures of stereotypes—both implicit and explicit—can help us create more accurate understandings of the political world.
Stereotypes are overgeneralized, often inaccurate, characterizations of a group and its members. Because stereotypes rely on heuristics, they can occur unconsciously and shape behavior in multiple ways. People may stereotype in order to quickly characterize a person or a group of people, or they may be motivated to deliberately stereotype in order to maintain their own self-esteem and sense of self-worth. Stereotypes can undermine many facets of our behavior and beliefs, including how we make political decisions. For example, people who stereotype women as being nurturing and in need of protection may be less inclined to vote for a women running for a leadership position. Because stereotypes are so pervasive and learned early, they can be particularly difficult to reduce or eliminate, and people will often look for evidence to support their attitudes rather than actively challenging the stereotype. However, stereotype reduction is possible and can be done both consciously and unconsciously.