George M. Bob-Milliar
Since the early 1990s, African states have been democratizing. Political parties now dominate the public spaces in many African democracies. The past 26 years have witnessed the growth and consolidation of “party democracy” in Africa. This is the longest period of uninterrupted growth of electoral politics in many countries on the continent. Recent Afrobarometer surveys show that almost two-thirds (63%) of Africans support pluralistic politics. Party identification in sub-Saharan Africa has also been on the rise. Across 16 states Afrobarometer surveyed, a majority of Africans (65%) claim they “feel close to” a political party in their country. The mass public who identified with a particular political party increased by 7 percentage points between 2002 and 2015.
Political parties are the vehicles for citizens to engage in party activism. The women and men who join a political party become the party activists. Party activists are the lifeblood of the party organization. And political party activism in sub-Saharan Africa is geared toward the election of the party and its candidates into office. Consequently, party activism is a continuum of high-intensity and low-intensity political activities. Party activists vary in their levels of involvement. Thus, it is a mixture of fanfare and aggressive participation. Political party activism is a multifaceted process where party members undertake any of the following political activities: display a poster, donate money, help with fund-raising, deliver election leaflets, help at a party function, attend party meetings, undertake door-to-door campaigning, and run for party office. The involvement of party members usually varies from active engagement to passive attachment to the party. There were several motives for party activists getting involved in “high-intensity participation.” Because of the crucial role party activists play in the intra- and inter-party competition, the parties provide some incentives to get members commitment. At the organizational level, party activists present themselves for election into party offices at the grassroots, regionally or nationally. They devote their time and financial resources in furtherance of the party agenda. In return, party activists expect the party to reward them with selective incentives when power is won. That said, more research is required at the country level to enable us to construct the profile of the African party activists.
There is a great deal of research, spanning social psychology, sociology, and political science, on politically relevant attitudes toward women and the influence of gender on individual’s political decision making. First, there are several measures of attitudes toward women, including measures of sexism and gender role attitudes, such as the Attitudes Toward Women Scale, the Old-Fashioned Sexism Scale, the Modern Sexism Scale, and the Ambivalent Sexism Inventory. There are advantages and disadvantages of these existing measures. Moreover, there are important correlates and consequences of these attitudes. Correlates include education level and the labor force participation of one’s mother or spouse. The consequences of sexist and non-egalitarian gender role attitudes include negative evaluations of female candidates for political office and lower levels of gender equality at the state level. Understanding the sources and effects of attitudes toward women is relevant to public policy and electoral scholars.
Second, gender appears to have a strong effect on shaping men’s and women’s attitudes and political decisions. Gender differences in public opinion consistently arise across several issue areas, and there are consistent gender differences in vote choice and party identification. Various issues produce gender gaps, including the domestic and international use of force, compassion issues such as social welfare spending, equal rights, and government spending more broadly. Women are consistently more liberal on all of these policies. On average, women are more likely than men to vote for a Democratic Party candidate and identify as a Democrat. There is also a great deal of research investigating various origins of these gender differences. Comprehending when and why gender differences in political decision making emerge is important to policymakers, politicians, the political parties, and scholars.
Brooke N. Shannon, Zachary A. McGee, and Bryan D. Jones
Bounded rationality conceives of people engaging in politics as goal oriented but endowed with cognitive and emotional architectures that limit their abilities to pursue those goals rationally. Political institutions provide the critical link between micro- and macro-processes in political decision-making. They act to (a) compensate for those bounds on rationality; (b) make possible cooperative arrangements not possible under the assumptions of full or comprehensive rationality; and (c) fall prey to the same cognitive and emotional limits or canals that individual humans do. The cognitive limitations that hamper individuals are not only replicated at the organizational level but are in fact causal.
Richard Ned Lebow
Counterfactuals seek to alter some feature or event of the pass and by means of a chain of causal logic show how the present might, or would, be different. Counterfactual inquiry—or control of counterfactual situations—is essential to any causal claim. More importantly, counterfactual thought experiments are essential, to the construction of analytical frameworks. Policymakers routinely use then by to identify problems, work their way through problems, and select responses. Good foreign-policy analysis must accordingly engage and employ counterfactuals.
There are two generic types of counterfactuals: minimal-rewrite counterfactuals and miracle counterfactuals. They have relevance when formulating propositions and probing contingency and causation. There is also a set of protocols for using both kinds of counterfactuals toward these ends, and it illustrates the uses and protocols with historical examples. Policymakers invoke counterfactuals frequently, especially with regard to foreign policy, to both choose policies and defend them to key constituencies. They use counterfactuals in a haphazard and unscientific manner, and it is important to learn more about how they think about and employ counterfactuals to understand foreign policy.
Gizem Arikan and Pazit Ben-Nun Bloom
In research on religiosity and support for democratic norms, two major debates stand out: The first concerns whether some religious traditions, such as Islam or Orthodox Christianity, are inherently undemocratic, and hence whether supporters of these traditions have antidemocratic orientations. The second debate is about whether religious orientations beyond religious identification foster or hinder support for democratic norms. Both debates may be resolved by conceptualizing both individual religiosity and support for democratic norms as multidimensional orientations. At the individual level, religiosity consists of belief, behavior, and belonging dimensions. Support for democratic norms consist of overt approval of democracy as the ideal system of governing the country and intrinsic support, which refers to an understanding of democracy as being primarily associated with liberal-democratic norms and institutions such as popular sovereignty, political equality, civil rights, and free elections. Religious belief is negatively associated with over support, and religious social behavior is positively associated with overt support. Yet, there is some evidence that the effect of religious social behavior on intrinsic support for democracy may not be positive. Recent scholarship is also interested in identifying the psychological mechanisms through which different religiosity dimensions affect support for democratic norms, as well as establishing the causal effects of religiosity dimensions by experimentally manipulating different facets of religiosity.
Although the multidimensional approach to religiosity provides a general framework that explains the effect of religiosity on support for democratic norms, there is still substantive variation across time and different contexts to be explained. Avenues exist for future research in terms of theorizing and identifying the moderating effects of different factors, most obviously the religious context and the influence of religious elites and social networks.
Gaurav Sood and Yphtach Lelkes
The news media have been disrupted. Broadcasting has given way to narrowcasting, editorial control to control by “friends” and personalization algorithms, and a few reputable producers to millions with shallower reputations. Today, not only is there a much broader variety of news, but there is also more of it. The news is also always on. And it is available almost everywhere. The search costs have come crashing down, so much so that much of the world’s information is at our fingertips. Google anything and the chances are that there will be multiple pages of relevant results.
Such a dramatic expansion of choice and access is generally considered a Pareto improvement. But the worry is that we have fashioned defeat from the bounty by choosing badly. The expansion in choice is blamed for both, increasing the “knowledge gap,” the gap between how much the politically interested and politically disinterested know about politics, and increasing partisan polarization. We reconsider the evidence for the claims. The claim about media’s role in rising knowledge gaps does not need explaining because knowledge gaps are not increasing. For polarization, the story is nuanced. Whatever evidence exists suggests that the effect is modest, but measuring long-term effects of a rapidly changing media landscape is hard and may explain the results.
As we also find, even describing trends in basic explanatory variables is hard. Current measures are beset with five broad problems. The first is conceptual errors. For instance, people frequently equate preference for information from partisan sources with a preference for congenial information. Second, survey measures of news consumption are heavily biased. Third, behavioral survey experimental measures are unreliable and inapt for learning how much information of a particular kind people consume in their real lives. Fourth, measures based on passive observation of behavior only capture a small (likely biased) set of the total information consumed by people. Fifth, content is often coded crudely—broad judgments are made about coarse units, eliding over important variation.
These measurement issues impede our ability to answer the extent to which people choose badly and the attendant consequences of such. Improving measures will do much to advance our ability to answer important questions.
Understanding how individuals make political decisions in a complex and ever-changing world requires recognition of the dynamic nature of the environment, as well as theoretical and methodological strategies to address these complications. As the scholarly understanding of the limits of human cognition expands, researchers can no longer rely on decision-making models that assume unlimited time, resources, and/or abilities of voters. Fortunately, dynamic process tracing models demonstrate the information processing component of decision-making, turning the focus away (slightly) from the decision outcome and toward the ways that people come to these decisions. These models derive from weaker, but more accurate, assumptions about the cognitive abilities of humans and provide critical insight into both the factors that voters consider when making decisions and the ways voters incorporate those factors into their decisions. In addition, thanks to the work of Lau and Redlawsk, these processes are directly observable with their Dynamic Process Tracing Environment (DPTE).
Researchers relying on dynamic process tracing models are now able to assess the influence of political and demographic factors on the pattern, content, and amount of information voters access and rely on when making political decisions. These models offer a more realistic view of voter abilities than rational choice models, as well as providing greater insight into the process of decision-making (rather than the outcome of the process) than much of the work deriving from the Michigan model of public opinion. Additionally, the DPTE offers advantages over earlier static information board studies.
Rather than seeing one’s self in conflict with decades of public opinion research, however, scholars in the dynamic process tracing tradition would be wise to consider their work as complementary. A focus on political variables as outcomes misses a crucial cognitive step: the evaluation of environmental stimuli through the lenses of short- and long-term predispositions. As scholars seek to understand why voters possess certain attitudes, they should ask how those attitudes were formed in the first place. Dynamic process tracing models allow for theorizing about and empirically testing components of the decision-making process previously left uninvestigated.
There are lots of ways that emotions have been studied in psychology and various ways that their use has been examined in the context of foreign policy. Perhaps one of the most useful ways to examine the influence of emotion on foreign policy is through the lens of risk and threat assessment. Some approaches to emotion tend to categorize emotions as valence-based, in terms of broad-based positivity or negativity. Certainly, elements of this kind of approach can be useful, particularly in terms of thinking about the ways in which political conservatives appear to have a negativity bias. However, an investigation of discrete emotions allows a more sophisticated and nuanced exploration of the effect of emotion on risk analysis and threat assessment, in particular the effect of fear, anger, and disgust on decision-making under conditions of risky threat. Genetic, as well as environmental, circumstances can influence individual variance in the experience and expression of such emotions, and any comprehensive approach to understanding the influence of emotion on decision-making should take all these factors into account.
An improved understanding of foreign policy learning necessitates a clarification of what foreign policy learning is, who learns, and how such learning occurs. Cognitive and social psychologists, sociologists, and political scientists situated in a variety of subfields have contributed to the understanding of foreign policy learning, a multidisciplinary area of inquiry. Learning theorists seek to show how a change in an actor’s beliefs due to experience or observation can lead to changes at other units, such as organizations and within the government. This cognitive dimension is important because actors may pursue a new course of action for politically expedient reasons rather than having genuinely “learned”—a distinction referred to as “complex” vs. “simple” learning.
Foreign policy learning can be internal or external. The former type of learning entails what individuals, governments, or organizations learn from their prior experience. Learning theorists who focus on the individual level of analysis borrow insights from political psychology in an effort to shed light on the personal characteristics, the belief structures, and the cognitive psychological mechanisms of political actors that can better inform policymaking. Leaders whose cognitive structures are described as relatively open and complex—like Soviet leader Mikhail Gorbachev, whose learning brought about the dramatic changes that ultimately led to the demise of the Soviet Union—are more likely to alter their beliefs than their cognitively closed and simple counterparts.
Yet external learning occurs as well. Policy diffusion studies show that learning can result from demonstration effects. Foreign policy learning via diffusion is not instrumental, but instead occurs through osmosis. Privatization in the former communist states, China’s Foreign Direct Investment liberalization, and the diffusion of environmental norms in the European Union are examples of learning that is contagious, not chosen. A more conscious mode of learning than diffusion is policy transfer, which entails policymakers’ transferring ideas from one country and implementing them in another. Technological innovations, unlike lessons that involve political ideology, are generally easier lessons to transfer—for example, Japan’s success in applying lessons from the West to modernize its army in the second half of the 19th century.
The constraints to foreign policy learning are formidable. Decision makers are not always open to reconsidering views that challenge their beliefs. Leaders tend to resort to, and misuse, analogies that prevent learning. Even a change in a decision maker’s beliefs may not lead to foreign policy change, given the myriad political pressures, bureaucratic hurdles, and economic realities that often get in the way of implementing new ideas. Indeed, foreign policy learning and foreign policy change are not synonymous.
Scholars face significant obstacles in studying foreign policy learning. There is no consensus on the definition of learning, on what constitutes learning, on how actors learn, when they learn, or on how to assess whether learning has taken place. Despite attempts to make sense of the confusion, scholars face the daunting challenge of improving understanding of how learning is shaped and funneled through the interaction of agents and the structures in which they are situated, as well as the relationship between learning and foreign policy change.
Nichole M. Bauer
Women are under-represented at every level of elected office in the United States. As of 2018, women held just under 20% of seats in Congress, 25% of state legislative seats across the country, only six women serve as governor, and, of course, a woman has yet to win the presidency. The political under-representation of women is not unique to the American context. Indeed, women’s under-representation is a feature of other Western Democracies. Even under the leadership of female prime ministers, women hold only 32% of seats in the United Kingdom parliament and 31% of seats in the German parliament. Conventional wisdom suggests that feminine stereotypes may disadvantage female candidates. Feminine stereotypes characterize women as sensitive, emotional, and weak, and these are qualities voters do not traditionally associate with political leadership. Rather, voters associate political leadership with masculine traits such as being tough, aggressive, or assertive. The extent to which voters use these stereotypes in political decision making in the American context is not entirely clear (See Attitudes Toward Women and the Influence of Gender on Political Decision Making.)
There are three ways that feminine and masculine stereotypes can affect political decision making: candidate strategies, campaign news coverage, and vote choice decision. The alignment between masculine stereotypes and political leadership frequently pressures female candidates to emphasize masculine qualities over feminine qualities in campaign messages. Motivating these masculine messages is the perception that voters see female candidates as lacking the masculine qualities voters desire in political leaders. Male candidates, because of the alignment between masculinity and leadership roles, do not face this pressure. Female candidates will, however, highlight feminine stereotypes when these strategies will afford them a distinct electoral advantage. The use of masculinity in candidate strategy leads the news media, in turn, to use masculine stereotypes rather than feminine stereotypes in their coverage of both female and male candidates.
The ways that candidates and the news media engage with gender stereotypes affects how voters use these concepts to form impressions of female and male candidates. Voters will use feminine stereotypes as heuristics to form impressions of the ideological and issue priorities of female candidates. Feminine stereotypes can hurt the electoral prospects of female candidates, but the negative effect of feminine stereotypes only occurs under a limited set of conditions. Voters will use feminine stereotypes to rate female candidates negatively when female candidates explicitly emphasize feminine qualities, such as being warm or compassionate, in campaign messages. But, voters respond positively to female candidates who emphasize positive masculine qualities. In sum, whether gender stereotypes affect voter decision-making depends on the extent to which voters see messages, either from campaigns or the news media, that reflect femininity or masculinity.
Stephen Benedict Dyson and Thomas Briggs
Political Science accounts of international politics downplay the role of political leaders, and a survey of major journals reveals that fewer than 3% of all articles focus on leaders. This is in stark contrast to public discourse about politics, where leadership influence over events is regarded as a given.
This article suggests that, at a minimum, leaders occupy a space in fully specified chains of causality as the aggregators of material and ideational forces, and the transmitters of those forces into authoritative political action. Further, on occasion a more important role is played by the leader: as a crucial causal variable aggregating material and ideational energies in an idiosyncratic fashion and thereby shaping decisions and outcomes.
The majority of the article is devoted to surveying the comparatively small literature on political leaders within International Relations scholarship. The article concludes by inviting our colleagues to be receptive to the idiosyncrasies, as well as the regularities, of statespersonship.
Hajo G. Boomgaarden and Rüdiger Schmitt-Beck
Media are key for the functioning of democracy. It is the essential link between politics and citizens, providing critical information and interpretation of politics and room for debate. Given this central role of the media for democratic political processes, questions about how mediated political information would affect citizens’ perceptions of and attitudes toward politics, as well as ultimately political behavior, have been dominant in research in the field of political communication. While vast amounts of mid-range theories and empirical insights speak in favor of influences of media on citizens, there is little in terms of a universal theoretical framework guiding political media effects research, which makes it difficult to give a conclusive answer to the question: how and, in particular, how much do the media matter? It may matter for some people under some conditions in some contexts relating to some outcome variables. Technological changes in media systems pose additional challenges, both conceptually and methodologically, to come to comprehensive assessments of media influences on citizens’ political cognitions, attitudes, or behaviors. Research needs to be clearer as to which conceptualization of media is followed and how such conceptualization may interact with other dimensions of media attributes. Measurement of media use and reception needs to take into account the increasing complexities of how citizens encounter political information, and it requires alignment with the conceptualization of media. Political media effect theories should not continue developing side by side, but should attempt to find a place in a more comprehensive model and take into account how they relate to and possibly interact with other approaches. In sum, the field of political media effects, while vast and covering a range of aspects, would do well to consider its role and purpose in increasingly complex media environments and, accordingly, provide more integrative perspectives, conceptually, methodologically, and theoretically.
Elizabeth A. Oldmixon
Churches are at the fulcrum of religious politics, and as church leaders, religious elites have an important role to play in the political milieu. They possess many of the resources associated with potent activism, but more importantly their job is to provide guidance to participants in a vast voluntary network. They can engage in agenda setting, encourage the faithful to apply their religious values to political engagement, and create opportunities to learn civic skills. Even so, religious leaders are subject to influence even as they try to exercise influence. In the foreground, religious leaders have a predictable set of goals, the substance of which varies by race, ethnicity, gender, and social theology. In the background, religious leaders pursue their goals in different sociodemographic and institutional contexts. The political behavior of religious leaders, then, is the product of background and foreground balancing.
Aubrey Westfall and Özge Çelik Russell
Religion is a central and comprehensive identity for billions of people all over the world. Politicians and other political actors recognize the vitality of religion and use it for political purposes, deliberately signaling religion, religiosity, or religious values and connecting them to political outcomes or behaviors in an effort to influence the political preferences of religious practitioners. The most efficient way to make the connection between religion and politics is through religious cues. Religious cues create information shortcuts linking religious identity or values with a political candidate or issue. Religious cues are used by political and religious actors in secular and religious contexts and are typically one of two general types: identity cues, which engage an individual’s religious identity and activate an in-group/out-group effect, and linkage cues, which link religious values or beliefs with an issue or candidate. Identity cues are particularly tricky to use in secular contexts because they have been shown to have strong alienating effects on nonreligious people, thereby defeating the intended purpose of the cue sender. For this reason, coded religious language called “implicit cues” is used with greater frequency in political discourse where only the religious cue receiver recognizes the religious cue for what it is. This strategy allows a political candidate to reap the benefits of the cue without risking alienation.
While scholars have made substantial progress in using experimental methods to disentangle the ways religious cues influence political behavior, there is ample opportunity for more research exploring different types of religious cues and the way they interact with other forms of cues and identities. Furthermore, most of the research on religious cues has focused on Christian cues in the United States, and a more diverse range of religions and contexts should be explored to understand the way religious cues influence political behavior. Researchers should also expand the definition of “religious practitioners” to explore how religious cues influence the growing number of people who do not affiliate with a religion or engage in practices traditionally associated with religiosity but do identify as religious. This would help to expand conceptualization of political behavior to more accurately reflect lived political experiences. Embracing these opportunities will allow the scholarly community to gain a better understanding of the varied political dynamics of religious cueing, which offers insights into how fundamental identities and attitudes are linked, thereby shedding more light on the complex dynamics of political behavior.
Doh Chull Shin
How well do people around the world understand democracy? Do they support democracy with an informed understanding of what it is? To address these questions, which have largely been overlooked in the literature on democratization, the World Values Survey and three regional barometer surveys are analyzed according to a two-dimensional notion of democratic knowledge. Their analyses reveal that a vast majority of global citizenries especially in post-authoritarian and authoritarian countries are either uninformed or misinformed about the fundamental characteristics of democracy and its alternatives. These findings contradict the popular theses that democracy is emerging as a universal value and it is also becoming the universally preferred system of government. For much of the world today, democracy represents little more than an appealing political symbol that still retains authoritarian practices.
Sabine C. Carey and Neil J. Mitchell
Pro-government militias are a prominent feature of civil wars. Governments in Colombia, Syria, and Sudan recruit irregular forces in their armed struggle against insurgents. The United States collaborated with Awakening groups to counter the insurgency in Iraq, just as colonizers used local armed groups to fight rebellions in their colonies. An emerging cross-disciplinary literature on pro-government non-state armed groups generates a variety of research questions for scholars interested in conflict, political violence, and political stability: Does the presence of such groups indicate a new type of conflict? What are the dynamics that drive governments to align with informal armed groups and that make armed groups choose to side with the government? Given the risks entailed in surrendering a monopoly of violence, is there a turning point in a conflict when governments enlist these groups? How successful are these groups? Why do governments use these non-state armed actors to shape foreign conflicts whether as insurgents or counterinsurgents abroad? Are these non-state armed actors always useful to governments or perhaps even an indicator for state failure?
We examine the demand for and supply of pro-government armed groups and the legacies that shape their role in civil wars. The enduring pattern of collaboration between governments and these armed non-state actors challenges conventional theory and the idea of an evolutionary process of the modern state consolidating the means of violence. Research on these groups and their consequences began with case studies, and these continue to yield valuable insights. More recently, survey work and cross-national quantitative research contribute to our knowledge. This mix of methods is opening new lines of inquiry for research on insurgencies and the delivery of the core public good of effective security.
Ferdinand M. Vieider and Barbara Vis
Prospect theory—a psychologically founded account of decision making under risk and uncertainty—revolutionized how economists and, later, political scientists thought about decision making under uncertainty. Conceptually, prospect theory is based on two central notions: reference dependence, which is the notion that the utility of outcomes is defined over changes in outcomes from a reference point instead of over absolute outcome levels; and likelihood dependence, which is the notion that people distort probabilities non-linearly when making a decision. Likelihood dependence gives rise to the possibility and certainty effects—changes in probabilities are given much more weight if they fall toward the probability endpoints than if they fall into intermediate probability ranges. Reference dependence gives rise to the reflection effect, predicting mirrored risk attitudes for gains and for losses; and to loss aversion, predicting that people display a disproportionate dislike for losses.
Mathew V. Hibbing, Melissa N. Baker, and Kathryn A. Herzog
Since the early 2010s, political science has seen a rise in the use of physiological measures in order to inform theories about decision-making in politics. A commonly used physiological measure is skin conductance (electrodermal activity). Skin conductance measures the changes in levels of sweat in the eccrine glands, usually on the fingertips, in order to help inform how the body responds to stimuli. These changes result from the sympathetic nervous system (popularly known as the fight or flight system) responding to external stimuli. Due to the nature of physiological responses, skin conductance is especially useful when researchers hope to have good temporal resolution and make causal claims about a type of stimulus eliciting physiological arousal in individuals. Researchers interested in areas that involve emotion or general affect (e.g., campaign messages, political communication and advertising, information processing, and general political psychology) may be especially interested in integrating skin conductance into their methodological toolbox. Skin conductance is a particularly useful tool since its implicit and unconscious nature means that it avoids some of the pitfalls that can accompany self-report measures (e.g., social desirability bias and inability to accurately remember and report emotions). Future decision-making research will benefit from pairing traditional self-report measures with physiological measures such as skin conductance.
Ashley Jardina and Spencer Piston
A great deal of work in the domain of race and politics has focused on two phenomena: racial prejudice and racial solidarity. Scholarship on racial prejudice has primarily examined the nature and consequences of white racial animus, particularly toward blacks. In the latter half of the 20th century, in the post-Civil Rights era, scholars argued that racial prejudice had been transformed, as most whites rejected the belief that there were innate, biological differences between racial groups. Instead, whites came to embrace the belief that blacks did not subscribe to particular cultural values associated with the protestant work ethic. While these attitudes profoundly shape public opinion and political behavior in the United States, we suspect that there has been a resurgence in the belief that consequential biological differences between racial groups exist, and that biological racism is a growing force in American politics. Most of the development of work on racial consciousness has examined the effects of racial solidarity among racial and ethnic minorities on public opinion. Individuals’ psychological attachments to their racial group are an important element in American politics, and their importance may increase as the country becomes more racially and ethnically diverse.
Despite predictions that urbanization, economic development and globalization would lead to the recession of religion from public life, populations around the world continue to be highly religious. This pattern holds in most parts of the Global South and also in some advanced industrial democracies in the North, including in the United States. In grappling with the influence (or lack thereof) of religion on political life, a growing body of literature pays attention to how clergy–congregant communication might shape listeners’ political attitudes and behaviors. Considerable debate remains as to whether clergy–congregant communication is likely to change political attitudes and behavior, but there is a greater consensus around the idea that exposure to religious communication can at the very least prime (that is, increase the salience of) certain considerations that in turn affect how people evaluate political issues and whether they participate in politics. Religious communication is more likely to exert a persuasive and a priming influence among those already inclined to select into the communication and when the source of the communication is credible. More research is needed on the duration of religious primes and on the effects of religious communication in different political and social contexts around the world.