George M. Bob-Milliar
Since the early 1990s, African states have been democratizing. Political parties now dominate the public spaces in many African democracies. The past 26 years have witnessed the growth and consolidation of “party democracy” in Africa. This is the longest period of uninterrupted growth of electoral politics in many countries on the continent. Recent Afrobarometer surveys show that almost two-thirds (63%) of Africans support pluralistic politics. Party identification in sub-Saharan Africa has also been on the rise. Across 16 states Afrobarometer surveyed, a majority of Africans (65%) claim they “feel close to” a political party in their country. The mass public who identified with a particular political party increased by 7 percentage points between 2002 and 2015.
Political parties are the vehicles for citizens to engage in party activism. The women and men who join a political party become the party activists. Party activists are the lifeblood of the party organization. And political party activism in sub-Saharan Africa is geared toward the election of the party and its candidates into office. Consequently, party activism is a continuum of high-intensity and low-intensity political activities. Party activists vary in their levels of involvement. Thus, it is a mixture of fanfare and aggressive participation. Political party activism is a multifaceted process where party members undertake any of the following political activities: display a poster, donate money, help with fund-raising, deliver election leaflets, help at a party function, attend party meetings, undertake door-to-door campaigning, and run for party office. The involvement of party members usually varies from active engagement to passive attachment to the party. There were several motives for party activists getting involved in “high-intensity participation.” Because of the crucial role party activists play in the intra- and inter-party competition, the parties provide some incentives to get members commitment. At the organizational level, party activists present themselves for election into party offices at the grassroots, regionally or nationally. They devote their time and financial resources in furtherance of the party agenda. In return, party activists expect the party to reward them with selective incentives when power is won. That said, more research is required at the country level to enable us to construct the profile of the African party activists.
Jiawei Liu and Dietram A. Scheufele
There is a dichotomy in framing research that can be traced back to its multidisciplinary origins in psychology and sociology. Definitions of framing rooted in psychology are concerned with the differential presentation of the otherwise identical information and are often referred to as equivalence framing. Definitions rooted in more sociological traditions investigate how a message can be constructed with different sets of information to highlight contrasting perspectives on the same issue. The latter is typically referred to as emphasis framing. Although often subsumed under the same label, equivalence framing and emphasis framing are systematically different, both conceptually and operationally. Therefore, the two traditions need to be carefully distinguished in terms of their origins, conceptualization and operationalization of frames, underlying mechanisms, cognitive outcomes, and their relationships with other media effects theories.
Categorizing existing studies revealed two major pitfalls in framing effects literatures. First, many political communication studies to date have adopted the emphasis framing approach. However, as substantial manipulation of information introduces confounding variables making it difficult for researchers to attribute the effect on the audience to the change of frames, this approach has relatively low internal validity in experiments and can hardly be distinguished from other cognitive media effects models, such as agenda setting and priming. Thus, the bias toward emphasis framing needs to be addressed by conducting research with equivalence frames so that a more concrete causal relationship between message framing and its effects can be established. In addition, little attention has been given to visuals in framing effects research so far. Considering that people consume information in a multimedia environment online, visual frames and verbal-visual interactions need to be further investigated.
Citizens are continuously inundated with political information. How do citizens process that information for use in decision-making? Political psychologists have generally thought of information processing as proceeding through a series of stages: (1) exposure and attention; (2) comprehension; (3) encoding, interpretation, and elaboration; (4) organization and storage in memory; and (5) retrieval. This processing of information relies heavily on two key structures: working memory and long-term memory. Working memory actively processes incoming information whereas long-term memory is the storage structure of the brain. The most widely accepted organizational scheme for long-term memory is the associative network model. In this model, information stored in long-term memory is organized as a series of connected nodes. Each node in the network represents a concept with links connecting the various concepts. The links between nodes represent beliefs about the connection between concepts. These links facilitate retrieval of information through a process known as spreading activation. Spreading activation moves information from long-term memory to working memory. When cued nodes are retrieved from memory, they activate linked nodes thereby weakly activating further nodes and so forth. Repeatedly activated nodes are the most likely to be retrieved from long-term memory for use in political decision-making.
The concept of an associative network model of memory has informed a variety of research avenues, but several areas of inquiry remain underdeveloped. Specifically, many researchers rely on an associative network model of memory without questioning the assumptions and implications of the model. Doing so might further inform our understanding of information processing in the political arena. Further, voters are continuously flooded with political and non-political information; thus, exploring the role that the larger information environment can play in information processing is likely to be a fruitful path for future inquiry. Finally, little attention has been devoted to the various ways a digital information environment alters the way citizens process political information. In particular, the instantaneous and social nature of digital information may short-circuit information processing.
There is a great deal of research, spanning social psychology, sociology, and political science, on politically relevant attitudes toward women and the influence of gender on individual’s political decision making. First, there are several measures of attitudes toward women, including measures of sexism and gender role attitudes, such as the Attitudes Toward Women Scale, the Old-Fashioned Sexism Scale, the Modern Sexism Scale, and the Ambivalent Sexism Inventory. There are advantages and disadvantages of these existing measures. Moreover, there are important correlates and consequences of these attitudes. Correlates include education level and the labor force participation of one’s mother or spouse. The consequences of sexist and non-egalitarian gender role attitudes include negative evaluations of female candidates for political office and lower levels of gender equality at the state level. Understanding the sources and effects of attitudes toward women is relevant to public policy and electoral scholars.
Second, gender appears to have a strong effect on shaping men’s and women’s attitudes and political decisions. Gender differences in public opinion consistently arise across several issue areas, and there are consistent gender differences in vote choice and party identification. Various issues produce gender gaps, including the domestic and international use of force, compassion issues such as social welfare spending, equal rights, and government spending more broadly. Women are consistently more liberal on all of these policies. On average, women are more likely than men to vote for a Democratic Party candidate and identify as a Democrat. There is also a great deal of research investigating various origins of these gender differences. Comprehending when and why gender differences in political decision making emerge is important to policymakers, politicians, the political parties, and scholars.
Gizem Arikan and Pazit Ben-Nun Bloom
In research on religiosity and support for democratic norms, two major debates stand out: The first concerns whether some religious traditions, such as Islam or Orthodox Christianity, are inherently undemocratic, and hence whether supporters of these traditions have antidemocratic orientations. The second debate is about whether religious orientations beyond religious identification foster or hinder support for democratic norms. Both debates may be resolved by conceptualizing both individual religiosity and support for democratic norms as multidimensional orientations. At the individual level, religiosity consists of belief, behavior, and belonging dimensions. Support for democratic norms consist of overt approval of democracy as the ideal system of governing the country and intrinsic support, which refers to an understanding of democracy as being primarily associated with liberal-democratic norms and institutions such as popular sovereignty, political equality, civil rights, and free elections. Religious belief is negatively associated with over support, and religious social behavior is positively associated with overt support. Yet, there is some evidence that the effect of religious social behavior on intrinsic support for democracy may not be positive. Recent scholarship is also interested in identifying the psychological mechanisms through which different religiosity dimensions affect support for democratic norms, as well as establishing the causal effects of religiosity dimensions by experimentally manipulating different facets of religiosity.
Although the multidimensional approach to religiosity provides a general framework that explains the effect of religiosity on support for democratic norms, there is still substantive variation across time and different contexts to be explained. Avenues exist for future research in terms of theorizing and identifying the moderating effects of different factors, most obviously the religious context and the influence of religious elites and social networks.
Gaurav Sood and Yphtach Lelkes
The news media have been disrupted. Broadcasting has given way to narrowcasting, editorial control to control by “friends” and personalization algorithms, and a few reputable producers to millions with shallower reputations. Today, not only is there a much broader variety of news, but there is also more of it. The news is also always on. And it is available almost everywhere. The search costs have come crashing down, so much so that much of the world’s information is at our fingertips. Google anything and the chances are that there will be multiple pages of relevant results.
Such a dramatic expansion of choice and access is generally considered a Pareto improvement. But the worry is that we have fashioned defeat from the bounty by choosing badly. The expansion in choice is blamed for both, increasing the “knowledge gap,” the gap between how much the politically interested and politically disinterested know about politics, and increasing partisan polarization. We reconsider the evidence for the claims. The claim about media’s role in rising knowledge gaps does not need explaining because knowledge gaps are not increasing. For polarization, the story is nuanced. Whatever evidence exists suggests that the effect is modest, but measuring long-term effects of a rapidly changing media landscape is hard and may explain the results.
As we also find, even describing trends in basic explanatory variables is hard. Current measures are beset with five broad problems. The first is conceptual errors. For instance, people frequently equate preference for information from partisan sources with a preference for congenial information. Second, survey measures of news consumption are heavily biased. Third, behavioral survey experimental measures are unreliable and inapt for learning how much information of a particular kind people consume in their real lives. Fourth, measures based on passive observation of behavior only capture a small (likely biased) set of the total information consumed by people. Fifth, content is often coded crudely—broad judgments are made about coarse units, eliding over important variation.
These measurement issues impede our ability to answer the extent to which people choose badly and the attendant consequences of such. Improving measures will do much to advance our ability to answer important questions.
Understanding how individuals make political decisions in a complex and ever-changing world requires recognition of the dynamic nature of the environment, as well as theoretical and methodological strategies to address these complications. As the scholarly understanding of the limits of human cognition expands, researchers can no longer rely on decision-making models that assume unlimited time, resources, and/or abilities of voters. Fortunately, dynamic process tracing models demonstrate the information processing component of decision-making, turning the focus away (slightly) from the decision outcome and toward the ways that people come to these decisions. These models derive from weaker, but more accurate, assumptions about the cognitive abilities of humans and provide critical insight into both the factors that voters consider when making decisions and the ways voters incorporate those factors into their decisions. In addition, thanks to the work of Lau and Redlawsk, these processes are directly observable with their Dynamic Process Tracing Environment (DPTE).
Researchers relying on dynamic process tracing models are now able to assess the influence of political and demographic factors on the pattern, content, and amount of information voters access and rely on when making political decisions. These models offer a more realistic view of voter abilities than rational choice models, as well as providing greater insight into the process of decision-making (rather than the outcome of the process) than much of the work deriving from the Michigan model of public opinion. Additionally, the DPTE offers advantages over earlier static information board studies.
Rather than seeing one’s self in conflict with decades of public opinion research, however, scholars in the dynamic process tracing tradition would be wise to consider their work as complementary. A focus on political variables as outcomes misses a crucial cognitive step: the evaluation of environmental stimuli through the lenses of short- and long-term predispositions. As scholars seek to understand why voters possess certain attitudes, they should ask how those attitudes were formed in the first place. Dynamic process tracing models allow for theorizing about and empirically testing components of the decision-making process previously left uninvestigated.
Dustin Carnahan, Qi Hao, and Xiaodi Yan
Since its emergence, framing has established itself as one of the most prominent areas of study within the political communication literature. Simply defined, frames are acts of communication that present a certain interpretation of the world that can change the ways in which people understand, define and evaluate issues and events. But while scholarly understanding of framing as a concept has been refined as a consequence of many years of constructive debate, framing methodology has evolved little since the introduction of the concept several decades ago. As a consequence, the methods employed to study and understand framing effects have not kept up with more modern conceptualizations of framing and have struggled to meaningfully contribute to framing theory on the whole. Specifically, analyses of the framing literature over the past two decades suggest framing studies often fall short in properly distinguishing framing effects from broader persuasion and information effects and the current state of the literature—characterized by inconsistencies and idiosyncrasies across individual works—has made generalization difficult, hampering further theoretical development. In light of these concerns, framing scholars must utilize research approaches that allow for a more precise understanding of the mechanisms by which framing effects occur and identify strategies by which broader insights may be gleaned from both current and future work on the subject in order to enrich framing theory moving forward.
Hajo G. Boomgaarden and Rüdiger Schmitt-Beck
Media are key for the functioning of democracy. It is the essential link between politics and citizens, providing critical information and interpretation of politics and room for debate. Given this central role of the media for democratic political processes, questions about how mediated political information would affect citizens’ perceptions of and attitudes toward politics, as well as ultimately political behavior, have been dominant in research in the field of political communication. While vast amounts of mid-range theories and empirical insights speak in favor of influences of media on citizens, there is little in terms of a universal theoretical framework guiding political media effects research, which makes it difficult to give a conclusive answer to the question: how and, in particular, how much do the media matter? It may matter for some people under some conditions in some contexts relating to some outcome variables. Technological changes in media systems pose additional challenges, both conceptually and methodologically, to come to comprehensive assessments of media influences on citizens’ political cognitions, attitudes, or behaviors. Research needs to be clearer as to which conceptualization of media is followed and how such conceptualization may interact with other dimensions of media attributes. Measurement of media use and reception needs to take into account the increasing complexities of how citizens encounter political information, and it requires alignment with the conceptualization of media. Political media effect theories should not continue developing side by side, but should attempt to find a place in a more comprehensive model and take into account how they relate to and possibly interact with other approaches. In sum, the field of political media effects, while vast and covering a range of aspects, would do well to consider its role and purpose in increasingly complex media environments and, accordingly, provide more integrative perspectives, conceptually, methodologically, and theoretically.
Elizabeth A. Oldmixon
Churches are at the fulcrum of religious politics, and as church leaders, religious elites have an important role to play in the political milieu. They possess many of the resources associated with potent activism, but more importantly their job is to provide guidance to participants in a vast voluntary network. They can engage in agenda setting, encourage the faithful to apply their religious values to political engagement, and create opportunities to learn civic skills. Even so, religious leaders are subject to influence even as they try to exercise influence. In the foreground, religious leaders have a predictable set of goals, the substance of which varies by race, ethnicity, gender, and social theology. In the background, religious leaders pursue their goals in different sociodemographic and institutional contexts. The political behavior of religious leaders, then, is the product of background and foreground balancing.
Aubrey Westfall and Özge Çelik Russell
Religion is a central and comprehensive identity for billions of people all over the world. Politicians and other political actors recognize the vitality of religion and use it for political purposes, deliberately signaling religion, religiosity, or religious values and connecting them to political outcomes or behaviors in an effort to influence the political preferences of religious practitioners. The most efficient way to make the connection between religion and politics is through religious cues. Religious cues create information shortcuts linking religious identity or values with a political candidate or issue. Religious cues are used by political and religious actors in secular and religious contexts and are typically one of two general types: identity cues, which engage an individual’s religious identity and activate an in-group/out-group effect, and linkage cues, which link religious values or beliefs with an issue or candidate. Identity cues are particularly tricky to use in secular contexts because they have been shown to have strong alienating effects on nonreligious people, thereby defeating the intended purpose of the cue sender. For this reason, coded religious language called “implicit cues” is used with greater frequency in political discourse where only the religious cue receiver recognizes the religious cue for what it is. This strategy allows a political candidate to reap the benefits of the cue without risking alienation.
While scholars have made substantial progress in using experimental methods to disentangle the ways religious cues influence political behavior, there is ample opportunity for more research exploring different types of religious cues and the way they interact with other forms of cues and identities. Furthermore, most of the research on religious cues has focused on Christian cues in the United States, and a more diverse range of religions and contexts should be explored to understand the way religious cues influence political behavior. Researchers should also expand the definition of “religious practitioners” to explore how religious cues influence the growing number of people who do not affiliate with a religion or engage in practices traditionally associated with religiosity but do identify as religious. This would help to expand conceptualization of political behavior to more accurately reflect lived political experiences. Embracing these opportunities will allow the scholarly community to gain a better understanding of the varied political dynamics of religious cueing, which offers insights into how fundamental identities and attitudes are linked, thereby shedding more light on the complex dynamics of political behavior.
Doh Chull Shin
How well do people around the world understand democracy? Do they support democracy with an informed understanding of what it is? To address these questions, which have largely been overlooked in the literature on democratization, the World Values Survey and three regional barometer surveys are analyzed according to a two-dimensional notion of democratic knowledge. Their analyses reveal that a vast majority of global citizenries especially in post-authoritarian and authoritarian countries are either uninformed or misinformed about the fundamental characteristics of democracy and its alternatives. These findings contradict the popular theses that democracy is emerging as a universal value and it is also becoming the universally preferred system of government. For much of the world today, democracy represents little more than an appealing political symbol that still retains authoritarian practices.
Mathew V. Hibbing, Melissa N. Baker, and Kathryn A. Herzog
Since the early 2010s, political science has seen a rise in the use of physiological measures in order to inform theories about decision-making in politics. A commonly used physiological measure is skin conductance (electrodermal activity). Skin conductance measures the changes in levels of sweat in the eccrine glands, usually on the fingertips, in order to help inform how the body responds to stimuli. These changes result from the sympathetic nervous system (popularly known as the fight or flight system) responding to external stimuli. Due to the nature of physiological responses, skin conductance is especially useful when researchers hope to have good temporal resolution and make causal claims about a type of stimulus eliciting physiological arousal in individuals. Researchers interested in areas that involve emotion or general affect (e.g., campaign messages, political communication and advertising, information processing, and general political psychology) may be especially interested in integrating skin conductance into their methodological toolbox. Skin conductance is a particularly useful tool since its implicit and unconscious nature means that it avoids some of the pitfalls that can accompany self-report measures (e.g., social desirability bias and inability to accurately remember and report emotions). Future decision-making research will benefit from pairing traditional self-report measures with physiological measures such as skin conductance.
Ashley Jardina and Spencer Piston
A great deal of work in the domain of race and politics has focused on two phenomena: racial prejudice and racial solidarity. Scholarship on racial prejudice has primarily examined the nature and consequences of white racial animus, particularly toward blacks. In the latter half of the 20th century, in the post-Civil Rights era, scholars argued that racial prejudice had been transformed, as most whites rejected the belief that there were innate, biological differences between racial groups. Instead, whites came to embrace the belief that blacks did not subscribe to particular cultural values associated with the protestant work ethic. While these attitudes profoundly shape public opinion and political behavior in the United States, we suspect that there has been a resurgence in the belief that consequential biological differences between racial groups exist, and that biological racism is a growing force in American politics. Most of the development of work on racial consciousness has examined the effects of racial solidarity among racial and ethnic minorities on public opinion. Individuals’ psychological attachments to their racial group are an important element in American politics, and their importance may increase as the country becomes more racially and ethnically diverse.
Despite predictions that urbanization, economic development and globalization would lead to the recession of religion from public life, populations around the world continue to be highly religious. This pattern holds in most parts of the Global South and also in some advanced industrial democracies in the North, including in the United States. In grappling with the influence (or lack thereof) of religion on political life, a growing body of literature pays attention to how clergy–congregant communication might shape listeners’ political attitudes and behaviors. Considerable debate remains as to whether clergy–congregant communication is likely to change political attitudes and behavior, but there is a greater consensus around the idea that exposure to religious communication can at the very least prime (that is, increase the salience of) certain considerations that in turn affect how people evaluate political issues and whether they participate in politics. Religious communication is more likely to exert a persuasive and a priming influence among those already inclined to select into the communication and when the source of the communication is credible. More research is needed on the duration of religious primes and on the effects of religious communication in different political and social contexts around the world.
Ewa A. Golebiowska
Public opinion on LGBT Americans’ rights has become more supportive of equal treatment over time. The movement toward greater egalitarianism has been particularly pronounced on attitudes toward same-sex marriage and gay adoption. Today, the general public is overwhelmingly supportive of laws to protect gays and lesbians against job discrimination, the right of gay and lesbian couples to adopt children, and legal recognition of same-sex marriages. It is also overwhelmingly supportive of legal protections for gay and lesbian employees, although we do not know whether abstract support for equality in the workplace translates into support for the hiring of gays and lesbians in all occupations. Yet, many questions concerning LGBT Americans’ rights remain controversial. The general public is especially polarized on the questions of whether transgender individuals should be able to use the bathrooms of the gender with which they identify and whether business owners in the wedding services industry can discriminate against same-sex couples on religious grounds.
Systematic research on political attitudes of LGBT individuals using probability samples is practically nonexistent, although there are many studies of lesbians, gays, and bisexuals’ attitudes, identities, and behavior that use convenience samples. The existing studies demonstrate that lesbians, gay men, and bisexuals tend to identify as ideologically liberal and favor the Democratic Party in their affinities and votes. LGBT Americans are far more supportive of equality in all issue domains although bisexuals—compared to lesbians and gay men—are more lukewarm in their embrace of equality on the basis of sexual orientation and gender identity.
Scholarship on LGBT Americans in public opinion has primarily explored attitudes toward gays and lesbians and has tended to focus on attitudes toward same-sex marriage and adoption. It examines psychological, political, and demographic correlates of public opinion regarding LGBT individuals and explores links between interpersonal contact with LGBT individuals and attitudes toward them. Generally speaking, moral traditionalism, gender role conceptions, and attributions for the existence of homosexuality are especially important psychological predictors of attitudes toward sexual and gender identity minorities. Partisan and ideological identities play an important role too as do cues from ideologically compatible political elites. Of the several demographic attributes that researchers have included in their models, religion-related variables stand out for their predictive prowess. Finally, interpersonal contact with sexual and gender minorities, as well as community exposure to LGBT individuals, is associated with more favorable views toward them.
Another yardstick by which commitment to equal treatment for LGBT Americans could be measured is whether and how sexual orientation and gender identity influence political fortunes of candidates for electoral office. Scholarship to date suggests that sexual orientation and gender identity function as important heuristics that influence voters’ thinking about LGBT candidacies. Some scholarship mines survey questions that inquire about respondents’ willingness to support hypothetical LGBT candidates for office. Others use experimental design to isolate the influences of sexual orientation and gender identity on political evaluation. Altogether, these studies demonstrate that LGBT individuals do not face a level playing field when they launch campaigns for office.
Charles A. Miller
The “sunk costs fallacy” is a popular import into political science from organizational psychology and behavioral economics. The fallacy is classically defined as a situation in which decision-makers escalate commitment to an apparently failing project in order to “recoup” the costs they have already sunk into it. The phenomenon is often framed as a good example of how real decision-making departs from the assumption of forward-looking rationality which underpins traditional approaches to understanding politics. Researchers have proposed a number of different psychological drivers for the fallacy, such as cognitive dissonance reduction, and there is experimental and observational evidence that it accurately characterizes decision-making in certain contexts. However, there is significant skepticism about the fallacy in many social sciences, with critics arguing that there are better forward-looking rational explanations for decisions apparently driven by a desire to recoup sunk costs – among them reputational concerns, option values and agency problems. Critics have also noted that in practical situations sunk costs are informative both about decision makers’ intrinsic valuation for the issue and the prospects for success, making it hard to discern a separate role for sunk costs empirically. To address these concerns, empirical researchers have employed a number of strategies, especially leveraging natural experiments in certain non-political decision making contexts such as sports or business, in order to isolate the effects of sunk costs per se from other considerations. In doing so, they have found mixed support for the fallacy. Research has also shown that the prevalence of the sunk costs fallacy may be moderated by a number of factors, including the locus of decision-making, framing, and national context. These provide the basis for suggestions for future research.
With the worldwide wave of democratization, scholars interested in the preservation of the new democracies dusted off old theories of regime maintenance. While commonly sharing the assumption that democracy requires democrats, researchers proceeded in different directions, depending on their image of the ideal democrat. Today, we know a great deal about who supports democracy, and why. However, the state of our knowledge is incomplete at the point where it matters the most. As might be expected in any emerging area of research, different sets of scholars based their research instruments on contrasting understandings of what it means to be a democrat, and how democrats are best identified and measured. More importantly, they proceeded from differing understandings and underspecified theories as to why democrats are important, how many are needed, and how they actually affect the level and stability of democracy. Thus, while the intuition that democracy requires democrats is strong, the actual state of the evidence is still mixed, at best.