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Using Online Experiments to Study Political Decision Making  

Yotam Shmargad and Samara Klar

The field of political science is experiencing a new proliferation of experimental work, thanks to a growth in online experiments. Administering traditional experimental methods over the Internet allows for larger and more accessible samples, quick response times, and new methods for treating subjects and measuring outcomes. As we show in this chapter, a rapidly growing proportion of published experiments in political science take advantage of an array of sophisticated online tools. Indeed, during a relatively short period of time, political scientists have already made huge gains in the sophistication of what can be done with just a simple online survey experiment, particularly in realms of inquiry that have traditionally been logistically difficult to study. One such area is the important topic of social interaction. Whereas experimentalists once relied on resource- and labor-intensive face-to-face designs for manipulating social settings, creative online efforts and accessible platforms are making it increasingly easy for political scientists to study the influence of social settings and social interactions on political decision-making. In this chapter, we review the onset of online tools for carrying out experiments and we turn our focus toward cost-effective and user-friendly strategies that online experiments offer to scholars who wish to not only understand political decision-making in isolated settings but also in the company of others. We review existing work and provide guidance on how scholars with even limited resources and technical skills can exploit online settings to better understand how social factors change the way individuals think about politicians, politics, and policies.

Article

Social Network Influence on Political Behavior in Religious Contexts  

Christina Ladam, Ian Shapiro, and Anand Sokhey

As the most common form of voluntary association in America, houses of worship remain an unquestionably critical component of American civil society. Major approaches to studying religion and politics in the United States are described, and the authors present an argument for focusing more attention on the organizational experience provided by religious contexts: studying how individuals’ social networks intersect with their associational involvements (i.e., studying religion from a “interpersonal” perspective) may actually shed new light on intrapersonal, psychological constructs like identity and religiosity. Evidence is presented from two nationally representative data sets that suggests considerable variance in the degree to which individuals’ core social networks overlap with their houses of worship. This variance exists within and between individuals identifying with major religious traditions, and such networks are not characterized solely by agreement (as theories of self-selection might suggest).

Article

Voting in European Union Politics  

Monika Mühlböck

Together, the European Parliament (EP) and the Council of the European Union form the bicameral legislature of the European Union (EU). However, as the analysis of voting behavior shows, decision-making is structured differently in the two institutions. In the EP, competition takes place between European party groups along a left-right and a rising pro-anti EU integration dimension. In the Council, ideology and party politics play a minor role. Voting behavior of ministers is determined by different national interests on an issue-by-issue basis. Furthermore, voting in the Council is dominated by the so-called culture of consensus. Despite the extension of qualified majority voting (QMV) to most areas of EU decision-making, many legislative proposals are adopted unanimously. Even if there is dissent, it is usually only one or two member states voting against the proposal. This makes it difficult to discover patterns of conflict and coalition formation through Council voting data. At the same time, consensus-seeking is something the Council and the EP have in common. In the EP, voting cohesion is high not only within groups but also in the EP plenary as a whole, with a grand coalition between Social Democrats and Conservatives forming frequently, often including the Liberals as well as parties on the left side of the political spectrum. Notwithstanding signs of a decline in consensual decision-making in the wake of the financial and the migration crisis, voting cohesion dominates within the Council and the EP, as well as across institutions in bicameral decision-making.

Article

Strategic Voting Versus Sincere Voting  

Damien Bol and Tom Verthé

People do not always vote for the party that they like the most. Sometimes, they choose to vote for another one because they want to maximize their influence on the outcome of the election. This behavior driven by strategic considerations is often labeled as “strategic voting.” It is opposed to “sincere voting,” which refers to the act of voting for one’s favorite party. Strategic voting can take different forms. It can consist in deserting a small party for a bigger one that has more chances of forming the government, or to the contrary, deserting a big party for a smaller one in order to send a signal to the political class. More importantly the strategies employed by voters differ across electoral systems. The presence of frequent government coalitions in proportional representation systems gives different opportunities, or ways, for people to influence the electoral outcome with their vote. In total, the literature identifies four main forms of strategic voting. Some of them are specific to some electoral systems; others apply to all.

Article

Social Justice, Anti-Poverty Work, and Religion  

Lara Rusch, R. Khari Brown, Ronald E. Brown, and Francine Banner

Rev. Martin Luther King Jr.’s spiritual vision of a Beloved Community, equally valuing all humans, called for direct, transgressive action for political and cultural change. Despite his and others’ effective mobilization for racial justice, this vision of an economically just society has largely not been achieved. The 20th century witnessed a growing chasm in political interpretations of American Christianity, between those who believe their faith requires challenging the roots of poverty and those who believe such inequality reflects fair judgment on personal behavior. These dynamics affect the charitable and political choices of religious institutions as well as individual support for social programs. Most clergy in the United States report preaching about issues social justice, and the vast majority of churches provide some social services; however, less than a third engage in political action toward similar goals. Regional inequality, the mobility of people and capital, and dynamics of congregational adaptation create challenges for religious leaders who seek to educate and engage congregants on social justice. Still, a persistent minority of leaders and institutions actively seek Dr. King’s vision, often working in community coalitions, such as innovative programs for court reform, addressing the criminalization of poverty. More research is needed to assess what kinds of anti-poverty programs and activism are the product of congregations across ideology, and what belief systems or contexts shape their choices to assist the needy. Additionally, future work could consider the appropriate roles for religious institutions in negotiating their own religious mandates and community pressures in relation to the interests of the state, such as through the criminal justice system or public social programs, and the interests of vulnerable community members.

Article

Q Methodology in Research on Political Decision Making  

Steven R. Brown

Q methodology was introduced in 1935 and has evolved to become the most elaborate philosophical, conceptual, and technical means for the systematic study of subjectivity across an increasing array of human activities, most recently including decision making. Subjectivity is an inescapable dimension of all decision making since we all have thoughts, perspectives, and preferences concerning the wide range of matters that come to our attention and that enter into consideration when choices have to be made among options, and Q methodology provides procedures and a rationale for clarifying and examining the various viewpoints at issue. The application of Q methodology commonly begins by accumulating the various comments in circulation concerning a topic and then reducing them to a smaller set for administration to select participants, who then typically rank the statements in the Q sample from agree to disagree in the form of a Q sort. Q sorts are then correlated and factor analyzed, giving rise to a typology of persons who have ordered the statements in similar ways. As an illustration, Q methodology was administered to a diverse set of stakeholders concerned with the problems associated with the conservation and control of large carnivores in the Northern Rockies. Participants nominated a variety of possible solutions that each person then Q sorted from those solutions judged most effective to those judged most ineffective, the factor analysis of which revealed four separate perspectives that are compared and contrasted. A second study demonstrates how Q methodology can be applied to the examination of single cases by focusing on two members of a group contemplating how they might alter the governing structures and culture of their organization. The results are used to illustrate the quantum character of subjective behavior as well as the laws of subjectivity. Discussion focuses on the broader role of decisions in the social order.

Article

Psychophysiology in Political Decision-Making Research  

Mathew V. Hibbing, Melissa N. Baker, and Kathryn A. Herzog

Since the early 2010s, political science has seen a rise in the use of physiological measures in order to inform theories about decision-making in politics. A commonly used physiological measure is skin conductance (electrodermal activity). Skin conductance measures the changes in levels of sweat in the eccrine glands, usually on the fingertips, in order to help inform how the body responds to stimuli. These changes result from the sympathetic nervous system (popularly known as the fight or flight system) responding to external stimuli. Due to the nature of physiological responses, skin conductance is especially useful when researchers hope to have good temporal resolution and make causal claims about a type of stimulus eliciting physiological arousal in individuals. Researchers interested in areas that involve emotion or general affect (e.g., campaign messages, political communication and advertising, information processing, and general political psychology) may be especially interested in integrating skin conductance into their methodological toolbox. Skin conductance is a particularly useful tool since its implicit and unconscious nature means that it avoids some of the pitfalls that can accompany self-report measures (e.g., social desirability bias and inability to accurately remember and report emotions). Future decision-making research will benefit from pairing traditional self-report measures with physiological measures such as skin conductance.

Article

Studying Political Decision Making With Automatic Text Analysis  

Wouter van Atteveldt, Kasper Welbers, and Mariken van der Velden

Analyzing political text can answer many pressing questions in political science, from understanding political ideology to mapping the effects of censorship in authoritarian states. This makes the study of political text and speech an important part of the political science methodological toolbox. The confluence of increasing availability of large digital text collections, plentiful computational power, and methodological innovations has led to many researchers adopting techniques of automatic text analysis for coding and analyzing textual data. In what is sometimes termed the “text as data” approach, texts are converted to a numerical representation, and various techniques such as dictionary analysis, automatic scaling, topic modeling, and machine learning are used to find patterns in and test hypotheses on these data. These methods all make certain assumptions and need to be validated to assess their fitness for any particular task and domain.

Article

Sunk Costs and Political Decision Making  

Charles A. Miller

The “sunk costs fallacy” is a popular import into political science from organizational psychology and behavioral economics. The fallacy is classically defined as a situation in which decision-makers escalate commitment to an apparently failing project in order to “recoup” the costs they have already sunk into it. The phenomenon is often framed as a good example of how real decision-making departs from the assumption of forward-looking rationality which underpins traditional approaches to understanding politics. Researchers have proposed a number of different psychological drivers for the fallacy, such as cognitive dissonance reduction, and there is experimental and observational evidence that it accurately characterizes decision-making in certain contexts. However, there is significant skepticism about the fallacy in many social sciences, with critics arguing that there are better forward-looking rational explanations for decisions apparently driven by a desire to recoup sunk costs – among them reputational concerns, option values and agency problems. Critics have also noted that in practical situations sunk costs are informative both about decision makers’ intrinsic valuation for the issue and the prospects for success, making it hard to discern a separate role for sunk costs empirically. To address these concerns, empirical researchers have employed a number of strategies, especially leveraging natural experiments in certain non-political decision making contexts such as sports or business, in order to isolate the effects of sunk costs per se from other considerations. In doing so, they have found mixed support for the fallacy. Research has also shown that the prevalence of the sunk costs fallacy may be moderated by a number of factors, including the locus of decision-making, framing, and national context. These provide the basis for suggestions for future research.

Article

The Search for Real-World Media Effects on Political Decision Making  

Thomas J. Leeper

Empirical media effects research involves associating two things: measures of media content or experience and measures of audience outcomes. Any quantitative evidence of correlation between media supply and audience response—combined with assumptions about temporal ordering and an absence of spuriousness—is taken as evidence of media effects. This seemingly straightforward exercise is burdened by three challenges: the measurement of the outcomes, the measurement of the media and individuals’ exposure to it, and the tools and techniques for associating the two. While measuring the outcomes potentially affected by media is in many ways trivial (surveys, election outcomes, and online behavior provide numerous measurement devices), the other two aspects of studying the effects of media present nearly insurmountable difficulties short of ambitious experimentation. Rather than find solutions to these challenges, much of collective body of media effects research has focused on the effort to develop and apply survey-based measures of individual media exposure to use as the empirical basis for studying media effects. This effort to use survey-based media exposure measures to generate causal insight has ultimately distracted from the design of both causally credible methods and thicker descriptive research on the content and experience of media. Outside the laboratory, we understand media effects too little despite this considerable effort to measure exposure through survey questionnaires. The canonical approach for assessing such effects: namely, using survey questions about individual media experiences to measure the putatively causal variable and correlating those measures with other measured outcomes suffers from substantial limitations. Experimental—and sometimes quasi-experimental—methods provide definitely superior causal inference about media effects and a uniquely fruitful path forward for insight into media and their effects. Simultaneous to this, however, thicker forms of description than what is available from close-ended survey questions holds promise to give richer understanding of changing media landscape and changing audience experiences. Better causal inference and better description are co-equal paths forward in the search for real-world media effects.