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LGBTQ Politics in Media and Culture  

Thomas J. Billard and Larry Gross

As the primary vector by which society tells itself about itself, popular media transmit ideas of what behavior is acceptable and whose identities are legitimate, thereby perpetuating and, at times, transforming the social order. Thus, media have been key targets of LGBT advocacy and activism and important contributors to the political standing of LGBT people. Of course, media are not a monolith, and different types of media inform different parts of society. Community media have been an important infrastructure through which gays and lesbians and, separately, transgender people formed shared identities and developed collective political consciousness. Political media, such as newspapers, news websites, and network and cable television news broadcasts, inform elites and the mass public alike, making them an important influence on public opinion and political behavior. Entertainment media, such as television and film, cultivate our culture’s shared values and ideas, which infuse into the public’s political beliefs and attitudes. Generally speaking, the literature on LGBTQ politics and the media is biased toward news and public affairs media over fictional and entertainment media, though both are important influences on LGBTQ citizens’ political engagement, as well as on citizens’ public opinion toward LGBTQ rights and their subsequent political behaviors. In the case of the former, media—particularly LG(BT) community media—have played an important role in facilitating the formation of a shared social and then political identity, as well as fueling the formation of, first, separate gay and lesbian and transgender movements and then a unified LGBTQ movement. Moreover, digital media have enabled new modes of political organizing and exercising sociopolitical influence, making LGBTQ activism more diverse, more intersectional, more pluralistic, and more participatory. In the case of the latter, (news) media representations of LGBTQ individuals initially portrayed them in disparaging and disrespectful ways. Over time, representations in both news and entertainment media have come to portray them in ways that legitimate their identities and their political claims. These representations, in turn, have had profound impacts on public opinion toward LGBTQ rights and citizens’ LGBTQ-relevant voting behavior. Yet, the literature on these representations and their effects overwhelmingly focuses on gays and lesbians at the expense of bisexual and transgender people, and this work is done primarily in U.S. and Anglophone contexts, limiting our understanding of the relationships between LGBTQ politics and the media globally.


Direct Democracy and Political Decision Making  

Shaun Bowler, Reagan Dobbs, and Stephen Nicholson

Direct democracy in the United States is the process whereby voters decide the fate of laws, through either an initiative or a referendum. Initiatives allow voters to approve or reject a policy proposal, whereas referendums permit voters to decide the fate of laws passed by the legislature. Although some high-profile ballot measures, especially those related to ‘moral’ issues, may induce people to vote, most ballot measures are unfamiliar to voters and so have a limited effect on participation. Rather than mobilizing voters, the more choice confronting voters faced with ballot measures is whether to “roll-off” or abstain from voting on them. The subsequent decision, how to vote, is intimately related to the decision over whether to vote and is largely motivated by the same factors. In deciding whether and how to vote, voters must know what a ballot measure is about, discern the political motivation underlying it, and match that information to their political predispositions to cast a Yes or No vote; otherwise they abstain. The more voters know about a given proposition, the more likely it is that they will vote and, furthermore, that the vote they do cast will reflect their underlying political values. In contrast both to the claims made by many critics of direct democracy and, also, some current studies in political science, votes in direct democracy are often underpinned by substantive, policy-based considerations. Voters are thus capable of meaningfully participating in the direct democracy process.


Social Network Influence on Political Behavior in Religious Contexts  

Christina Ladam, Ian Shapiro, and Anand Sokhey

As the most common form of voluntary association in America, houses of worship remain an unquestionably critical component of American civil society. Major approaches to studying religion and politics in the United States are described, and the authors present an argument for focusing more attention on the organizational experience provided by religious contexts: studying how individuals’ social networks intersect with their associational involvements (i.e., studying religion from a “interpersonal” perspective) may actually shed new light on intrapersonal, psychological constructs like identity and religiosity. Evidence is presented from two nationally representative data sets that suggests considerable variance in the degree to which individuals’ core social networks overlap with their houses of worship. This variance exists within and between individuals identifying with major religious traditions, and such networks are not characterized solely by agreement (as theories of self-selection might suggest).


Competitive Framing in Political Decision Making  

Dennis Chong

Framing effects are produced by political communications that emphasize certain characteristics or consequences of an issue or policy to the exclusion of other features. By increasing the accessibility of those characteristics in people’s judgments, individuals can be swayed between supporting and opposing a policy depending on the valence of the highlighted feature. The preference inconsistencies that define framing effects were generated initially in environments in which individuals responded to a singular framing of an issue (i.e., a one-sided frame) at the expense of alternative conceptualizations of the problem. An important question is whether framing effects can be diminished by the competition among ideas that is characteristic of democratic politics. The analysis of competitive framing has focused on the interaction between individual predispositions and processing styles and the combination of messages that individuals receive. The effectiveness of any particular communication strategy will depend on the characteristics of the target audience (specifically its values, knowledge, and processing style), the availability and applicability of the frames employed (i.e., whether they are strong or weak), and the degree to which there is competition and debate over the issues. Research has been based on increasingly realistic experimental designs that attempt to reproduce how people encounter and process communications about politics in natural environments. The competitive context affects how much information people receive as well as how they process that information. In noncompetitive political environments, individuals, especially those who are unmotivated, tend to apply whatever considerations are made accessible by the one-sided messages they receive. In contrast, competing frames tend to stimulate individuals to deliberate on the merits of alternative interpretations. The key difference between competitive framing in a single period versus over time is that when people receive competing messages about political issues over the course of a campaign or debate, their attitudes are affected not only by the content of the messages but also the sequence and timing of communications. The same set of messages will have a different impact depending on the order and combinations in which those messages were received. The most significant implication of these dynamics is that democratic competition—even when the opposing frames are balanced and of equal strength—may reduce or eliminate framing effects only when people receive the opposing frames simultaneously. The magnitude of framing effects at different junctures of a campaign depends on the extent of exposure to frames and the degree to which citizens learn and retain information derived from those frames. Individuals who more efficiently process and store information—the online processors and those with a strong need to evaluate—are less likely to be moved by the latest frame because they are stabilized by the attitudes they have developed in prior phases of the campaign. There are promising hints in over-time studies that longer-term exposure to debate (beyond the short-term campaigns simulated in experiments) could gradually familiarize motivated individuals with both sides of the issue and diminish the subsequent influence of one-sided frames.


Communication Dynamics in Religion and Politics  

Paul A. Djupe and Brian R. Calfano

In the main, the link between religious variables and political choices is wrapped up in a communicative process of exposure and adoption. Specifically, people become exposed to religious teachings and viewpoints within religious contexts, they then must determine whether and to what extent they will adopt those teachings and viewpoints as their own, and then they must adapt them to political ends. Critical to this approach is the acknowledgment that religious social and institutional contexts are rife with diversity, even within religious traditions. This diversity extends to religious adherents, congregations, and elites and means that people receive a variety of religious and political cues from religious sources across time and space. It is this variation that is critical to measure in order to understand religion’s effects on political behavior. That is, documenting the implications of religious diversity is as much a question of research design as it is a theoretical framework. This framework is flexible enough to accommodate the growing literature examining political input effects on religious output. The norms and patterns of exposure and adoption vary by the combination of the communicator and context: political communication in congregations, religious communication effects on politics in congregations, and religious communication by elites in public space. There are very few instances of political elites in religious spaces, at least in the United States. Presidents and other political elites have used religious rhetoric throughout American history in varying proportions, though how they have used it is changing in the Trump era to be much more particularistic and exclusive rather than the traditional broad and inclusive language of past presidents. A central variable moderating the impact of communication is credibility, which can be demonstrated in multiple ways, including political agreement as well as religious office, rhetorical choices, and decision-making processes. Religious elites, especially, battle against the weight of history, inattention, and misperception in their attempts to lead prophetically. As a result, religious elite influence, in the sense of changing hearts and minds, is a fraught enterprise. Naturally, we recommend adopting research designs that are appropriate for incorporating measurement on communication exposure so we can appropriately understand adoption decisions. This demands some creativity on behalf of researchers, which also drives them toward experimental work where exposure questions are built into the design and affords them a great deal of control.


The Political Effects of Religious Cues  

Aubrey Westfall and Özge Çelik Russell

Religion is a central and comprehensive identity for billions of people all over the world. Politicians and other political actors recognize the vitality of religion and use it for political purposes, deliberately signaling religion, religiosity, or religious values and connecting them to political outcomes or behaviors in an effort to influence the political preferences of religious practitioners. The most efficient way to make the connection between religion and politics is through religious cues. Religious cues create information shortcuts linking religious identity or values with a political candidate or issue. Religious cues are used by political and religious actors in secular and religious contexts and are typically one of two general types: identity cues, which engage an individual’s religious identity and activate an in-group/out-group effect, and linkage cues, which link religious values or beliefs with an issue or candidate. Identity cues are particularly tricky to use in secular contexts because they have been shown to have strong alienating effects on nonreligious people, thereby defeating the intended purpose of the cue sender. For this reason, coded religious language called “implicit cues” is used with greater frequency in political discourse where only the religious cue receiver recognizes the religious cue for what it is. This strategy allows a political candidate to reap the benefits of the cue without risking alienation. While scholars have made substantial progress in using experimental methods to disentangle the ways religious cues influence political behavior, there is ample opportunity for more research exploring different types of religious cues and the way they interact with other forms of cues and identities. Furthermore, most of the research on religious cues has focused on Christian cues in the United States, and a more diverse range of religions and contexts should be explored to understand the way religious cues influence political behavior. Researchers should also expand the definition of “religious practitioners” to explore how religious cues influence the growing number of people who do not affiliate with a religion or engage in practices traditionally associated with religiosity but do identify as religious. This would help to expand conceptualization of political behavior to more accurately reflect lived political experiences. Embracing these opportunities will allow the scholarly community to gain a better understanding of the varied political dynamics of religious cueing, which offers insights into how fundamental identities and attitudes are linked, thereby shedding more light on the complex dynamics of political behavior.