1-20 of 26 Results  for:

  • Political Values, Beliefs, and Ideologies x
  • Political Psychology x
Clear all

Article

Dane Warner and Jason Gainous

Behavioral research largely treats attitudinal ambivalence as a component of attitude strength. Specifically, attitudinal ambivalence exists when someone simultaneously possesses positive and negative evaluations of a single attitude object. Ambivalent individuals do not have a single “true” attitude about political issues but rather a store of multiple and sometimes conflicting attitudes that they might draw upon at any given time when making a decision. Research has suggested that such ambivalence is quite common when it comes to political attitudes. Thus, understanding the measurement of ambivalence, the sources of ambivalence, and the consequences of ambivalence is critical to understanding political decision making. Ambivalence measures largely fall within one of two types: Meta-attitudinal measures where individuals assess their own ambivalence and operative measures where researchers construct indicators that assess ambivalence without individuals’ cognizance that it is being measured. Most research suggests that operative measures perform better. Research generally assumes that the causes of ambivalence are rooted in individual differences in attitude strength that may result from a host of individual or combined sources. The most common sources of ambivalence researchers focus on are value conflict, differences in political knowledge, Context/Political Environment, and Cross-Cutting Information/Conflicting Networks/Groups. Finally, some of the most prevalent consequences of ambivalence are an increase in susceptibility to influence, an effect on the rate of political participation, and increased variance in vote choice. It is here, in the consequences of ambivalence, where the most direct connection to political decision making is evident. In a democratic society, the decision centered on for whom one votes, is perhaps, the quintessential political decision.

Article

Social scientists have debated whether belief in a biological basis for sexual orientation engenders more positive attitudes toward gay men and lesbians. Belief in the biological theory has often been observed to be correlated with pro-lesbian/gay attitudes, and this gives some “weak” support for the hypothesis. There is far less “strong” evidence that biological beliefs have caused a noteworthy shift in heterosexist attitudes, or that they hold any essential promise of so doing. One reason for this divergence between the weak and strong hypothesis is that beliefs about causality are influenced by attitudes and group identities. Consequently beliefs about a biological basis of sexual orientation have identity-expressive functions over and above their strictly logical causal implications about nature/nurture issues. Four other factors explain why the biological argument of the 1990s was an intuitively appealing as a pro-gay tool, although there is no strong evidence that it had a very substantive impact in making public opinion in the USA more pro-gay. These factors are that the biological argument (a) implied that sexuality is a discrete social category grounded in fundamental differences between people, (b) implied that sexual orientation categories are historically and culturally invariant, (c) implied that gender roles and stereotypes have a biological basis, and (d) framed homosexual development, not heterosexual development, as needing explanation. Understanding this literature is important and relevant for conceptualizing the relationship between biological attributions and social attitudes in domains beyond sexual orientations, such as in the more recent research on reducing transphobia and essentialist beliefs about gender.

Article

Political tolerance and commitment to egalitarianism have long been examined as possible contributors to attitudes toward LGBT+ people and policies. Since the 1970s, American attitudes toward LGBT+ issues have changed drastically. During this period, public policy and measures of public opinion toward LGBT+ rights have focused on a variety of areas, such as nondiscrimination laws, gay military service, and family matters such as adoption and marriage. Interestingly, although support for equality has remained the same in the United States, individuals have become rapidly more supportive of LGBT+ people securing equal rights in a variety of domains. There are three primary reasons for this shift: elite messaging, attributions of homosexuality, and contact with members of the LGBT+ community, both direct and indirect. These factors have led to an environment in which the value of equality is more readily applied to LGBT+ issues, therefore increasing support for these rights over time. Elite messaging has played a key role in this shift. Across LGBT+ issues, equality frames are often countered with moral traditionalism, thus leading to an increased propensity for individuals to associate LGBT+ issues with these values. The effectiveness of equality frames has been bolstered by the growing belief that homosexuality is a fixed rather than chosen trait, which yields a greater reliance upon egalitarianism when evaluating LGBT+-related issues. At the same time, both direct and indirect contact with the LGBT+ community increased following the Stonewall Riots of 1969. Americans were first introduced to gay characters on television in the 1970s. LG characters gained more prominent roles throughout the 1990s on shows such as The Real World and Will and Grace. Following Stonewall, LGBT+ activist organizations also advocated that members of the community “come out of the closet” and reveal their sexual orientation to the people in their lives. Thus, the chances of Americans knowing—or at least feeling like they knew—an LGBT+ person increased. Consistent with Allport’s Contact Theory (1954) and Zajonc’s work on “mere exposure effects” (1968), affect toward LGBT+ individuals has generally grown more positive with greater interaction and familiarity. These various factors interacted with underlying predispositions to drastically move public opinion in favor of greater equality for LGBT+ people.

Article

Capturing the nuanced attitudes toward LGBT (lesbian, gay, bisexual, transgender) people and rights in Africa involves examining them from within and outside the African context. Constructions of the entire African continent as holding negative attitudes toward LGBT peoples and denying them any rights remain quite commonplace across the Global North. However, closer analysis of specific nation-states and regions complicates our understanding of LGBT people and rights in Africa. Advances in the global study of LGBT attitudes through tools such as the Global LGBTI Inclusion Index and the Global Acceptance Index survey African peoples’ beliefs about LGBT communities. These measures locate African attitudes about LGBT peoples within a comparative context to decenter assumptions and many inaccurate, often colonialist, constructions. Attitudinal measures also expose the gap between legislation securing formal rights and the beliefs driving peoples’ everyday practices. These measures further specify how African governments can, often in response to Western political and economic forces, leverage homophobia on a national level to serve their interests despite a misalignment with the population’s attitudes toward LGBT peoples. Nongovernmental organizations and advocates raise awareness about LGBT rights and issues to impact socialization processes that shape these attitudes to generate political, social, and economic change. A rights-based approach and research on attitudes emerging from the African context represent shifts critical to better understanding how LGBT peoples and rights can be more effectively advanced across the continent.

Article

There is a great deal of research, spanning social psychology, sociology, and political science, on politically relevant attitudes toward women and the influence of gender on individual’s political decision making. First, there are several measures of attitudes toward women, including measures of sexism and gender role attitudes, such as the Attitudes Toward Women Scale, the Old-Fashioned Sexism Scale, the Modern Sexism Scale, and the Ambivalent Sexism Inventory. There are advantages and disadvantages of these existing measures. Moreover, there are important correlates and consequences of these attitudes. Correlates include education level and the labor force participation of one’s mother or spouse. The consequences of sexist and non-egalitarian gender role attitudes include negative evaluations of female candidates for political office and lower levels of gender equality at the state level. Understanding the sources and effects of attitudes toward women is relevant to public policy and electoral scholars. Second, gender appears to have a strong effect on shaping men’s and women’s attitudes and political decisions. Gender differences in public opinion consistently arise across several issue areas, and there are consistent gender differences in vote choice and party identification. Various issues produce gender gaps, including the domestic and international use of force, compassion issues such as social welfare spending, equal rights, and government spending more broadly. Women are consistently more liberal on all of these policies. On average, women are more likely than men to vote for a Democratic Party candidate and identify as a Democrat. There is also a great deal of research investigating various origins of these gender differences. Comprehending when and why gender differences in political decision making emerge is important to policymakers, politicians, the political parties, and scholars.

Article

Aleksander Ksiazkiewicz and Seyoung Jung

The study of biology and politics is rapidly moving from being an isolated curiosity to being an integral part of the theories that political scientists propose. The necessity of adopting this interdisciplinary research philosophy will be increasingly apparent as political scientists seek to understand the precise mechanisms by which political decisions are made. To demonstrate this potential, scholars of biopolitics have addressed common misconceptions about biopolitics research (i.e., the nature-nurture dichotomy and biological determinism) and used different methods to shed light on political decision making since the turn of the 21st century—including methods drawn from evolutionary psychology, genomics, neuroscience, psychophysiology, and endocrinology. The field has already come far in its understanding of the biology of political decision making, and several key findings have emerged in biopolitical studies of political belief systems, attitudes, and behaviors. This area of research sheds light on the proximate and ultimate causes of political cognition and elucidates some of the ways in which human biology shapes both the human universals that make politics possible and the human diversity that provides it with such dynamism. Furthermore, three emerging areas of biopolitics research that anticipate the promise of a biologically informed political science are research into gene-environment interplay, research into the political causes and consequences of variation in human microbiomes, and research that integrates chronobiology—the study of the biological rhythms that regulate many aspects of life, including sleep—into the study of political decision making.

Article

Paul A. Djupe and Brian R. Calfano

In the main, the link between religious variables and political choices is wrapped up in a communicative process of exposure and adoption. Specifically, people become exposed to religious teachings and viewpoints within religious contexts, they then must determine whether and to what extent they will adopt those teachings and viewpoints as their own, and then they must adapt them to political ends. Critical to this approach is the acknowledgment that religious social and institutional contexts are rife with diversity, even within religious traditions. This diversity extends to religious adherents, congregations, and elites and means that people receive a variety of religious and political cues from religious sources across time and space. It is this variation that is critical to measure in order to understand religion’s effects on political behavior. That is, documenting the implications of religious diversity is as much a question of research design as it is a theoretical framework. This framework is flexible enough to accommodate the growing literature examining political input effects on religious output. The norms and patterns of exposure and adoption vary by the combination of the communicator and context: political communication in congregations, religious communication effects on politics in congregations, and religious communication by elites in public space. There are very few instances of political elites in religious spaces, at least in the United States. Presidents and other political elites have used religious rhetoric throughout American history in varying proportions, though how they have used it is changing in the Trump era to be much more particularistic and exclusive rather than the traditional broad and inclusive language of past presidents. A central variable moderating the impact of communication is credibility, which can be demonstrated in multiple ways, including political agreement as well as religious office, rhetorical choices, and decision-making processes. Religious elites, especially, battle against the weight of history, inattention, and misperception in their attempts to lead prophetically. As a result, religious elite influence, in the sense of changing hearts and minds, is a fraught enterprise. Naturally, we recommend adopting research designs that are appropriate for incorporating measurement on communication exposure so we can appropriately understand adoption decisions. This demands some creativity on behalf of researchers, which also drives them toward experimental work where exposure questions are built into the design and affords them a great deal of control.

Article

Framing effects are produced by political communications that emphasize certain characteristics or consequences of an issue or policy to the exclusion of other features. By increasing the accessibility of those characteristics in people’s judgments, individuals can be swayed between supporting and opposing a policy depending on the valence of the highlighted feature. The preference inconsistencies that define framing effects were generated initially in environments in which individuals responded to a singular framing of an issue (i.e., a one-sided frame) at the expense of alternative conceptualizations of the problem. An important question is whether framing effects can be diminished by the competition among ideas that is characteristic of democratic politics. The analysis of competitive framing has focused on the interaction between individual predispositions and processing styles and the combination of messages that individuals receive. The effectiveness of any particular communication strategy will depend on the characteristics of the target audience (specifically its values, knowledge, and processing style), the availability and applicability of the frames employed (i.e., whether they are strong or weak), and the degree to which there is competition and debate over the issues. Research has been based on increasingly realistic experimental designs that attempt to reproduce how people encounter and process communications about politics in natural environments. The competitive context affects how much information people receive as well as how they process that information. In noncompetitive political environments, individuals, especially those who are unmotivated, tend to apply whatever considerations are made accessible by the one-sided messages they receive. In contrast, competing frames tend to stimulate individuals to deliberate on the merits of alternative interpretations. The key difference between competitive framing in a single period versus over time is that when people receive competing messages about political issues over the course of a campaign or debate, their attitudes are affected not only by the content of the messages but also the sequence and timing of communications. The same set of messages will have a different impact depending on the order and combinations in which those messages were received. The most significant implication of these dynamics is that democratic competition—even when the opposing frames are balanced and of equal strength—may reduce or eliminate framing effects only when people receive the opposing frames simultaneously. The magnitude of framing effects at different junctures of a campaign depends on the extent of exposure to frames and the degree to which citizens learn and retain information derived from those frames. Individuals who more efficiently process and store information—the online processors and those with a strong need to evaluate—are less likely to be moved by the latest frame because they are stabilized by the attitudes they have developed in prior phases of the campaign. There are promising hints in over-time studies that longer-term exposure to debate (beyond the short-term campaigns simulated in experiments) could gradually familiarize motivated individuals with both sides of the issue and diminish the subsequent influence of one-sided frames.

Article

Counterfactuals seek to alter some feature or event of the pass and by means of a chain of causal logic show how the present might, or would, be different. Counterfactual inquiry—or control of counterfactual situations—is essential to any causal claim. More importantly, counterfactual thought experiments are essential, to the construction of analytical frameworks. Policymakers routinely use then by to identify problems, work their way through problems, and select responses. Good foreign-policy analysis must accordingly engage and employ counterfactuals. There are two generic types of counterfactuals: minimal-rewrite counterfactuals and miracle counterfactuals. They have relevance when formulating propositions and probing contingency and causation. There is also a set of protocols for using both kinds of counterfactuals toward these ends, and it illustrates the uses and protocols with historical examples. Policymakers invoke counterfactuals frequently, especially with regard to foreign policy, to both choose policies and defend them to key constituencies. They use counterfactuals in a haphazard and unscientific manner, and it is important to learn more about how they think about and employ counterfactuals to understand foreign policy.

Article

Gizem Arikan and Pazit Ben-Nun Bloom

In research on religiosity and support for democratic norms, two major debates stand out: The first concerns whether some religious traditions, such as Islam or Orthodox Christianity, are inherently undemocratic, and hence whether supporters of these traditions have antidemocratic orientations. The second debate is about whether religious orientations beyond religious identification foster or hinder support for democratic norms. Both debates may be resolved by conceptualizing both individual religiosity and support for democratic norms as multidimensional orientations. At the individual level, religiosity consists of belief, behavior, and belonging dimensions. Support for democratic norms consist of overt approval of democracy as the ideal system of governing the country and intrinsic support, which refers to an understanding of democracy as being primarily associated with liberal-democratic norms and institutions such as popular sovereignty, political equality, civil rights, and free elections. Religious belief is negatively associated with over support, and religious social behavior is positively associated with overt support. Yet, there is some evidence that the effect of religious social behavior on intrinsic support for democracy may not be positive. Recent scholarship is also interested in identifying the psychological mechanisms through which different religiosity dimensions affect support for democratic norms, as well as establishing the causal effects of religiosity dimensions by experimentally manipulating different facets of religiosity. Although the multidimensional approach to religiosity provides a general framework that explains the effect of religiosity on support for democratic norms, there is still substantive variation across time and different contexts to be explained. Avenues exist for future research in terms of theorizing and identifying the moderating effects of different factors, most obviously the religious context and the influence of religious elites and social networks.

Article

Shaun Bowler, Reagan Dobbs, and Stephen Nicholson

Direct democracy in the United States is the process whereby voters decide the fate of laws, through either an initiative or a referendum. Initiatives allow voters to approve or reject a policy proposal, whereas referendums permit voters to decide the fate of laws passed by the legislature. Although some high-profile ballot measures, especially those related to ‘moral’ issues, may induce people to vote, most ballot measures are unfamiliar to voters and so have a limited effect on participation. Rather than mobilizing voters, the more choice confronting voters faced with ballot measures is whether to “roll-off” or abstain from voting on them. The subsequent decision, how to vote, is intimately related to the decision over whether to vote and is largely motivated by the same factors. In deciding whether and how to vote, voters must know what a ballot measure is about, discern the political motivation underlying it, and match that information to their political predispositions to cast a Yes or No vote; otherwise they abstain. The more voters know about a given proposition, the more likely it is that they will vote and, furthermore, that the vote they do cast will reflect their underlying political values. In contrast both to the claims made by many critics of direct democracy and, also, some current studies in political science, votes in direct democracy are often underpinned by substantive, policy-based considerations. Voters are thus capable of meaningfully participating in the direct democracy process.

Article

The study of ideology hinges upon several important characteristics. First, the term “ideology” may connote different things to voters. To some, it indicates a preference for “conservatism” over “liberalism”; others adopt a more nuanced perspective, identifying ideology as “libertarianism,” “environmentalism,” and “populism” (among others). Some view it is an identity. Ideological labels are entrenched in political and non-political identities. The term “conservative” may signal a social orientation only loosely related to conservatism’s philosophical tenets (e.g., limiting the size and scope of the federal government). “Liberalism” or “progressivism,” signal a different worldview that also perhaps loosely related to the philosophical characteristics of modern (American) liberalism (e.g., “expanding the social safety net”). Ideology is also a means of cognitive organization; it is used to make sense of oftentimes complex public policy. Individuals organize policy beliefs around organizing principles, such as a preference for reducing the size of the federal government. Considering this heterogeneity, it is important to use the term with precision, in order to better understand how voters rely upon ideology in their decision calculus. Second, ideology is a central characteristic in the general structure of political beliefs. It acts as a lens through which the political and social world is interpreted. Third, ideology is functional in nature. Ideological preferences often fulfill a voter’s unique psychological, motivational, and personality-oriented characteristics. Finally, ideology has unique consequences in contemporary politics, as evidenced by increased political polarization, partisan-ideological sorting, and ideologically divisive rhetoric.

Article

Religion is among the most powerful forces in the world and therefore one of the most prominent sources of both individual and group identification. Because of this, scholars have spent decades attempting to pinpoint its impact on numerous psychological, social, and political outcomes. A review of extant work shows religion in general (and religious identity in particular) affects mental and physical health; social relations, outgroup hostility, and conflict; and political attitudes and behavior. Importantly, however, the social scientific study of religion has conceptualized and operationalized religious “identity” along different lines: sociologists and political scientists typically define it as religious affiliation (assessed demographically or by self-placement into nominal religious categories) or religiosity (based on one’s frequency of worship attendance and/or how personally “important” one feels religion is), while social psychologists show greater interest in how psychologically central religion is to one’s self-concept. These distinct approaches underscore that scholars have both meant disparate things by their usage of “identity” and “identification,” as well as measured each term in nonequivalent ways. Moving forward, greater interdisciplinary dialogue—and ideally the establishment of a common metric—would be beneficial in order to better isolate why religion is a more central social identity for some people than others; the extent to which identification with religion overlaps with religiosity; where religious identity fits in among the multitude of identity options with which citizens are confronted; and how the determinants of strong versus weak religious identification vary across person, context, and religious tradition.

Article

People are strongly motivated to maintain psychological security, or equanimity, which causes them to process and act on information in ways that are favorable to protecting against anxiety (i.e., psychological “defense”). People rely on at least three interlocking mechanisms to maintain security—investment in social relationships, self-esteem, and meaningful worldviews—and these mechanisms perfuse nearly every aspect of life. By consequence, people’s political beliefs, attitudes, and leadership preferences reflect motivated efforts to maintain security. Research derived from terror management theory and related theories of security maintenance shows that security needs influence political decision making in three major ways. First, they amplify people’s affinity for political stances that affirm their preexisting worldviews and bolster their sense of belongingness, affiliation, and esteem. Second, security needs tend to draw people toward conservative viewpoints; however, a more potent consequence might be to harden or polarize existing political stances. Finally, security needs cause attraction to charismatic and powerful political personalities (i.e., politicians). Although the theoretical basis for these conclusions is strong, and there is research to support them, it remains challenging to apply this analysis to specific persons, situations, and political issues because it is not always clear which security-relevant facets within complex circumstances will be most salient or influential. Nevertheless, a security-based analysis of political decision making has impressive explanatory potential and helps observers to understand polarization and “tribal” tendencies in politics, among other things.

Article

Thomas J. Billard and Larry Gross

As the primary vector by which society tells itself about itself, popular media transmit ideas of what behavior is acceptable and whose identities are legitimate, thereby perpetuating and, at times, transforming the social order. Thus, media have been key targets of LGBT advocacy and activism and important contributors to the political standing of LGBT people. Of course, media are not a monolith, and different types of media inform different parts of society. Community media were an important infrastructure through which gays and lesbians and, separately, transgender people formed shared identities and developed collective political consciousness. Political media, such as newspapers, news websites, and network and cable television news broadcasts, inform elites and the mass public alike, making them an important influence on public opinion and political behavior. Entertainment media, such as television and film, cultivate our culture’s shared values and ideas, which infuse into the public’s political beliefs and attitudes. Generally speaking, the literature on LGBTQ politics and the media is biased toward news and public affairs media over fictional and entertainment media, though both are important influences on LGBTQ citizens’ political engagement, as well as on citizens’ public opinion toward LGBTQ rights and their subsequent political behaviors. In the case of the former, media—particularly LG(BT) community media—have played an important role in facilitating the formation of a shared social and then political identity, as well as fueling the formation of, first, separate gay and lesbian and transgender movements and then a unified LGBTQ movement. Moreover, digital media have enabled new modes of political organizing and exercising sociopolitical influence, making LGBTQ activism more diverse, more intersectional, more pluralistic, and more participatory. In the case of the latter, (news) media representations of LGBTQ individuals initially portrayed them in disparaging and disrespectful ways. Over time, representations in both news and entertainment media have come to portray them in ways that legitimate their identities and their political claims. These representations, in turn, have had profound impacts on public opinion toward LGBTQ rights and citizens’ LGBTQ-relevant voting behavior. Yet, the literature on these representations and their effects overwhelmingly focuses on gays and lesbians at the expense of bisexual and transgender people, and this work is done primarily in U.S. and Anglophone contexts, limiting our understanding of the relationships between LGBTQ politics and the media globally.

Article

Aubrey Westfall and Özge Çelik Russell

Religion is a central and comprehensive identity for billions of people all over the world. Politicians and other political actors recognize the vitality of religion and use it for political purposes, deliberately signaling religion, religiosity, or religious values and connecting them to political outcomes or behaviors in an effort to influence the political preferences of religious practitioners. The most efficient way to make the connection between religion and politics is through religious cues. Religious cues create information shortcuts linking religious identity or values with a political candidate or issue. Religious cues are used by political and religious actors in secular and religious contexts and are typically one of two general types: identity cues, which engage an individual’s religious identity and activate an in-group/out-group effect, and linkage cues, which link religious values or beliefs with an issue or candidate. Identity cues are particularly tricky to use in secular contexts because they have been shown to have strong alienating effects on nonreligious people, thereby defeating the intended purpose of the cue sender. For this reason, coded religious language called “implicit cues” is used with greater frequency in political discourse where only the religious cue receiver recognizes the religious cue for what it is. This strategy allows a political candidate to reap the benefits of the cue without risking alienation. While scholars have made substantial progress in using experimental methods to disentangle the ways religious cues influence political behavior, there is ample opportunity for more research exploring different types of religious cues and the way they interact with other forms of cues and identities. Furthermore, most of the research on religious cues has focused on Christian cues in the United States, and a more diverse range of religions and contexts should be explored to understand the way religious cues influence political behavior. Researchers should also expand the definition of “religious practitioners” to explore how religious cues influence the growing number of people who do not affiliate with a religion or engage in practices traditionally associated with religiosity but do identify as religious. This would help to expand conceptualization of political behavior to more accurately reflect lived political experiences. Embracing these opportunities will allow the scholarly community to gain a better understanding of the varied political dynamics of religious cueing, which offers insights into how fundamental identities and attitudes are linked, thereby shedding more light on the complex dynamics of political behavior.

Article

How well do people around the world understand democracy? Do they support democracy with an informed understanding of what it is? To address these questions, which have largely been overlooked in the literature on democratization, the World Values Survey and three regional barometer surveys are analyzed according to a two-dimensional notion of democratic knowledge. Their analyses reveal that a vast majority of global citizenries especially in post-authoritarian and authoritarian countries are either uninformed or misinformed about the fundamental characteristics of democracy and its alternatives. These findings contradict the popular theses that democracy is emerging as a universal value and it is also becoming the universally preferred system of government. For much of the world today, democracy represents little more than an appealing political symbol that still retains authoritarian practices.

Article

Jolanda van der Noll

Many studies have established that religious people display higher levels of prejudice. The review of the literature suggests, however, that in order to understand the relationship between religion and prejudice, it is important to consider the target of prejudice as well as the multifaceted nature of religion. Regarding the target of prejudice, some prejudices may be condemned in religious communities, whereas others may be perceived to be promoted by religious communities. Religion as a multifaceted construct encompasses social, moral, cognitive, and emotional aspects. In its relations with prejudice, the social and cognitive dimension are particularly relevant, as these dimensions determine who is considered to be an in-group member and what constitutes a threat to the own religious worldview. Furthermore, it has also been shown that the exposure to religious concepts influences prejudicial reactions. Finally, a review of the studies conducted outside the context of white Christians in North America and Europe shows that, regardless of social context and religious denomination, prejudice can to a large extent be explained by perceptions of threat, for example, to one’s belief system, which may especially be important for religious people.

Article

Mathew V. Hibbing, Melissa N. Baker, and Kathryn A. Herzog

Since the early 2010s, political science has seen a rise in the use of physiological measures in order to inform theories about decision-making in politics. A commonly used physiological measure is skin conductance (electrodermal activity). Skin conductance measures the changes in levels of sweat in the eccrine glands, usually on the fingertips, in order to help inform how the body responds to stimuli. These changes result from the sympathetic nervous system (popularly known as the fight or flight system) responding to external stimuli. Due to the nature of physiological responses, skin conductance is especially useful when researchers hope to have good temporal resolution and make causal claims about a type of stimulus eliciting physiological arousal in individuals. Researchers interested in areas that involve emotion or general affect (e.g., campaign messages, political communication and advertising, information processing, and general political psychology) may be especially interested in integrating skin conductance into their methodological toolbox. Skin conductance is a particularly useful tool since its implicit and unconscious nature means that it avoids some of the pitfalls that can accompany self-report measures (e.g., social desirability bias and inability to accurately remember and report emotions). Future decision-making research will benefit from pairing traditional self-report measures with physiological measures such as skin conductance.

Article

Q methodology was introduced in 1935 and has evolved to become the most elaborate philosophical, conceptual, and technical means for the systematic study of subjectivity across an increasing array of human activities, most recently including decision making. Subjectivity is an inescapable dimension of all decision making since we all have thoughts, perspectives, and preferences concerning the wide range of matters that come to our attention and that enter into consideration when choices have to be made among options, and Q methodology provides procedures and a rationale for clarifying and examining the various viewpoints at issue. The application of Q methodology commonly begins by accumulating the various comments in circulation concerning a topic and then reducing them to a smaller set for administration to select participants, who then typically rank the statements in the Q sample from agree to disagree in the form of a Q sort. Q sorts are then correlated and factor analyzed, giving rise to a typology of persons who have ordered the statements in similar ways. As an illustration, Q methodology was administered to a diverse set of stakeholders concerned with the problems associated with the conservation and control of large carnivores in the Northern Rockies. Participants nominated a variety of possible solutions that each person then Q sorted from those solutions judged most effective to those judged most ineffective, the factor analysis of which revealed four separate perspectives that are compared and contrasted. A second study demonstrates how Q methodology can be applied to the examination of single cases by focusing on two members of a group contemplating how they might alter the governing structures and culture of their organization. The results are used to illustrate the quantum character of subjective behavior as well as the laws of subjectivity. Discussion focuses on the broader role of decisions in the social order.