Decades of work have illuminated the influence interpersonal networks exert on voting behavior, political participation, the acquisition of political knowledge, tolerance, ambivalence, and attitude polarization. These central findings have largely been grounded in examinations of political discussion and have remained robust to measurement differences of key concepts like disagreement, various data collection methods, and multiple research designs ranging from the cross-sectional to large-scale field experiments. By comparison, scholars understand considerably less about individuals’ motivation to approach their social contacts when it comes to politics, and about why networks produce the outcomes that they do; this calls researchers to reflect on and revisit previous research, but also to consider new paths of research. Although there is a growing body of promising work focused on “whole,” or complete, networks, much can also be gained by better integrating social psychology into the study of egocentric, or “core,” political networks.
Answering these (and other) questions will help connect current findings, emerging methods, and nascent theory. Such connections should advance dialogues between research on group influence, discussion networks, and individual political behavior.
Article
Ian Shapiro, Steven Richardson, Scott McClurg, and Anand Sokhey
Article
Stuart N. Soroka and Mia Carbone
Research on media gatekeeping is focused on the factors leading to a distribution of information in media content that is systematically different from the “real world.” Early gatekeeping work examined editorial decisions, and emphasized the effect that a single editor’s preferences and beliefs could have on the content new consumers receive. The literature has gradually shifted to focus on more generalizable factors, however. These include organization-level assessments of newsworthiness and commercial/economic considerations; broader system-level factors including the impact of dominant ideologies and political and social norms; and common individual-level factors, including a range of cognitive and psychological biases. This article summarizes research on each of these factors, alongside recent work that uses a “distributional” approach to illustrate the gatekeeping process.
The tendency for humans to prioritize negative over positive information is one cognitive bias that can be understood as a gatekeeping effect, and so this bias is discussed briefly here as one example of a set of organization-, system-, and individual-level “gates” that have a systematic impact on news content. Negativity is just one example, however. The impact that various cognitive and institutional biases have on news provision and consumption has shifted over time alongside technological change. Sensationalism, violence, and politically divisive content—all of these elements of media coverage can be considered effectively using the gatekeeping metaphor. This is the focus of the penultimate section of this article.
Article
Shannon C. Houck, Kathleen J. Huber, Mackenzie Ess, and Morgan L. Proulx
Cognitive complexity refers to open-minded, flexible, multidimensional thinking. An individual demonstrating high complexity interprets nuance, thinks about multiple perspectives, distinguishes among ideas, and considers their connections. Conversely, cognitive simplicity involves more concrete information processing wherein an individual may gravitate toward a singular perspective without recognizing alternatives or nuances. Cognitive complexity is a multifaceted construct that has been conceptualized as both a personality trait and a flexible information processing system that changes across situations. This “trait versus state” distinction has led to a wide array of measurements that can be broadly categorized by three distinct methodological approaches: (a) self-report measures, (b) behavioral measures, and (c) language content analysis. Having multiple and often divergent measures of the same construct can pose challenges in some regards, yet it also provides researchers flexibility in how to examine questions at the intersection of politics and cognition.
Focal areas of inquiry center around the causes and consequences of cognitive complexity as they relate to political ideology, political attitudes and behavior, and political peace and conflict, among other political dynamics. One of the dominating questions that has driven theory and research in political psychology concerns political ideological differences in cognitive complexity. Research comparing cognitive complexity across the political spectrum suggests political moderates are generally more complex than both conservatives and liberals, whereas conservatives tend to be less complex than political liberals. The relationship between cognitive complexity and political ideology is qualified by several factors, such as the type of complexity measurement used and the topic under consideration.
Other research finds that individuals seeking power, such as candidates campaigning for election or advocates fighting for political change, will generally find more success in cognitively simple strategies (e.g., using simple rather than complex communication). Maintaining positions of political power, on the other hand, demands more complexity. These findings have implications that extend beyond elections and governance, some of which are relevant to political peace and conflict. For example, research finds that cognitive complexity is generally associated with peace, and simplicity with violence.
Several avenues for future research exist in both theoretical and applied disciplines. One of many possibilities involves the relationship between cognitive complexity and political division and distrust. How do division and distrust influence how people think and process information with respect to cognitive complexity? Does the presentation of “fake news” impact the complexity of thought among media consumers; if so, what consequences might that have on political attitudes and decision-making? Relatedly, research has examined the features of complex (vs. simple) linguistic styles that differentiate true and false stories, finding that liars demonstrated lower cognitive complexity in their deceptive communication. Future research is needed to investigate the possible applications for estimating and predicting deception in news sources and among political leaders. Aside from these examples, the cognitive complexity construct and its variety of measurement approaches affords researchers interested in political domains countless avenues for continued investigation.
Article
Maria Josua
In research on authoritarianism, both legitimation and repression have received growing attention since the late 2000s. However, these two strategies of political rule do not form separate pillars of power; they are interlinked and affect each other. Autocrats not only rule with an iron fist, but they also seek to legitimize their use of repression vis-à-vis at least some of their citizens and the outside world. These legitimizing discourses are part of political communication in autocracies and can be studied using the approach of framing. So far, few researchers of the protest–repression nexus have studied how protesters are being framed by officials in autocracies.
The communication of repression varies widely across autocracies. Authoritarian incumbents differ in their degree of openness vs. opacity, impacting also on how they publicize, admit to, or conceal certain forms of repression. When choosing to justify acts of repression, multiple factors influence which types of justification are used. One decisive factor is against which targets repression is employed. In framing the targets of repression in a certain way, autocratic elites pursue a twin strategy in that they seek to attain the approval of certain audiences and to deter potential or actual dissidents. Furthermore, justifications diverge regarding which actors use them and towards which audiences. Past experiences and regime characteristics also impact on how repression is justified.
This research program offers great potential for studying state–society relations in autocracies. It cuts across research on political violence, authoritarian legitimation, and political communication. For understanding the persistence of autocracies in times of contention, it is an important piece in the puzzle of authoritarian survival strategies illuminating the “dark side” of legitimation.
Article
Conor M. Dowling and Yanna Krupnikov
Since the 1960s there has been an increase in the amount of negative advertising in American campaigns. Although only 10% of advertisements aired in the 1960 campaign were negative, in the 2012 campaign only 14.3% of aired ads were positive. The increase in negative advertising has raised questions about the effects these types of ads may have on the electoral outcomes and the political process at large. Indeed, many voters and political actors have assumed and argued that negative advertising will have negative consequences for American politics. Although many news consumers and people interested in politics make many assumptions about the role of negativity in politics, the effect of campaign negativity on the political process is ambiguous. If there is a relationship between negativity and political outcomes, this relationship is nuanced and conditional. Although negativity may, under certain conditions, have powerful effects on political outcomes, under other conditions the effects of negativity are minimal. Moreover, while there is some research to suggest that this type of campaigning can produce negative consequences, other research suggests that negativity may—at times—be beneficial for the political process.
Article
Paul A. Djupe and Brian R. Calfano
In the main, the link between religious variables and political choices is wrapped up in a communicative process of exposure and adoption. Specifically, people become exposed to religious teachings and viewpoints within religious contexts, they then must determine whether and to what extent they will adopt those teachings and viewpoints as their own, and then they must adapt them to political ends. Critical to this approach is the acknowledgment that religious social and institutional contexts are rife with diversity, even within religious traditions. This diversity extends to religious adherents, congregations, and elites and means that people receive a variety of religious and political cues from religious sources across time and space. It is this variation that is critical to measure in order to understand religion’s effects on political behavior. That is, documenting the implications of religious diversity is as much a question of research design as it is a theoretical framework. This framework is flexible enough to accommodate the growing literature examining political input effects on religious output.
The norms and patterns of exposure and adoption vary by the combination of the communicator and context: political communication in congregations, religious communication effects on politics in congregations, and religious communication by elites in public space. There are very few instances of political elites in religious spaces, at least in the United States. Presidents and other political elites have used religious rhetoric throughout American history in varying proportions, though how they have used it is changing in the Trump era to be much more particularistic and exclusive rather than the traditional broad and inclusive language of past presidents.
A central variable moderating the impact of communication is credibility, which can be demonstrated in multiple ways, including political agreement as well as religious office, rhetorical choices, and decision-making processes. Religious elites, especially, battle against the weight of history, inattention, and misperception in their attempts to lead prophetically. As a result, religious elite influence, in the sense of changing hearts and minds, is a fraught enterprise.
Naturally, we recommend adopting research designs that are appropriate for incorporating measurement on communication exposure so we can appropriately understand adoption decisions. This demands some creativity on behalf of researchers, which also drives them toward experimental work where exposure questions are built into the design and affords them a great deal of control.
Article
Harri Englund
Radio’s affordability, portability, and use of local languages have long granted it a special status among mass media in Africa. Its development across the continent has followed remarkably similar paths despite clear differences in different countries’ language policies, economic fortunes, and political transformations. Common to many countries has been the virtual monopoly over the airwaves enjoyed by the state or parastate broadcasting corporations during the first decades of independence. The wave of democratization since the late 1980s has brought important changes to the constitutional and economic landscape in radio broadcasting. Although private, religious, and community stations have filled the airwaves in many countries, it is also important to recognize the many subtle ways in which state-controlled radio broadcasting, both before and after independence, could include alternative ideas, particularly in cultural and sports programming. By the same token, radio’s culpability in orchestrating oppression—or even genocide, as in Rwanda’s case—stands to be examined critically. Liberalized airwaves, on the other hand, draw attention to developments that find parallels in radio history elsewhere in the world. They include radio’s capacity to mediate intimacy between radio personalities and their listeners in a way that few other media can. They also become apparent in radio’s uses in encouraging participation and interaction among ordinary citizens through phone-in programs that build on the rapid uptake of mobile telephony across Africa. Such developments call for a notion of politics that makes it possible to observe radio’s influence across the domains of formal politics, religion, and commercial interests.
Article
Thomas E. Nelson
Frames are distilled and coherent representations of complex social and political issues. A frame defines what an issue is about. Emphasis frames give special prominence to one aspect or feature of an issue. An example is the “reverse discrimination” frame for the issue of affirmative action, which emphasizes the potential costs of affirmative action to the superordinate group. Emphasis frames have attracted attention from several disciplines, including political science, sociology, psychology, journalism, and communication, with each contributing theoretical insight and empirical demonstration. Emphasis frames manifest themselves in communicated messages and in the minds of individuals. Emphasis frames often originate in political actors such as social movement organizations, interest groups, and leaders. These actors hope to effect political change by disseminating framed messages that represent the actors’ positions on the issue. News organizations transmit emphasis frames, in whole or in part, in the course of covering an issue. Organizational norms and procedures within the mass media can also shape the frames that ultimately appear to the audience.
Research has linked several political outcomes to emphasis frames, not the least of which is the influence that a communication frame has on the frame in the audience’s mind. Frames can influence the interpretations of the issue, judgments about what is most relevant to the issue, and even opinions about the issue. Framing has also been linked to changes in public policy. At the same time, there are a number of individual and contextual factors that can govern how strong a frame’s impact will be. Frames that harmonize with an individual audience member’s values or schemata might be especially effective, while individuals with strong prior opinions might be less affected by frames.
Researchers have proposed different psychological models of how emphasis frames influence audiences. Some have argued that framing overlaps considerably with other communication effects such as agenda-setting or priming. The key argument is that the frame activates specific beliefs, feelings, values, or other components of political judgment and opinion. Other models propose that framing affects the perceived importance, relevance, or applicability of activated considerations. Still other models stress the impact of frames on the attributions audiences make about who or what is responsible the origins of a social problem and its solution. A final category of models includes emotional response as a key mediator of frame effects.
Several significant challenges confront emphasis framing researchers. Scholars should seek to better integrate research at different levels of analysis of framing. They must also demonstrate framing’s relevance in the modern communication landscape, along with its distinctiveness from other familiar communication phenomena.
Article
Bryan Gervais
Recognizing its causal power, contemporary scholars of media effects commonly leverage experimental methodology. For most of the 20th century, however, political scientists and communication scholars relied on observational data, particularly after the development of scientific survey methodology around the mid-point of the century. As the millennium approached, Iyengar and Kinder’s seminal News That Matters experiments ushered in an era of renewed interest in experimental methods. Political communication scholars have been particularly reliant on experiments, due to their advantages over observational studies in identifying media effects. Although what is meant by “media effects” has not always been clear or undisputed, scholars generally agree that the news media influences mass opinion and behavior through its agenda-setting, framing, and priming powers. Scholars have adopted techniques and practices for gauging the particular effects these powers have, including measuring the mediating role of affect (or emotion).
Although experiments provide researchers with causal leverage, political communication scholars must consider challenges endemic to media-effects studies, including problems related to selective exposure. Various efforts to determine if selective exposure occurs and if it has consequences have come to different conclusions. The origin of conflicting conclusions can be traced back to the different methodological choices scholars have made. Achieving experimental realism has been a particularly difficult challenge for selective exposure experiments. Nonetheless, there are steps media-effects scholars can take to bolster causal arguments in an era of high media choice. While the advent of social media has brought new challenges for media-effects experimentalists, there are new opportunities in the form of objective measures of media exposure and effects.
Article
Political communicators have long used framing as a tactic to try to influence the opinions and political decisions of others. Frames capture an essence of a political issue or controversy, typically the essence that best furthers a communicator’s political goals. Framing has also received much attention by scholars; indeed, the framing literature is vast. In the domain of political decision making, one useful distinction is between two types of frames: emphasis frames and equivalence frames. Emphasis frames present an issue by highlighting certain relevant features of the issue while ignoring others. Equivalence frames present an issue or choice in different yet logically equivalent ways. Characterizing the issue of social welfare as a drain on the government budget versus a helping hand for poor people is emphasis framing. Describing the labor force as 95% employed versus 5% unemployed is equivalency framing. These frames differ not only by their content but also by the effects on opinions and judgements that result from frame exposure as well as the psychological processes that account for the effects. For neither emphasis nor equivalence frames, however, are framing effects inevitable. Features of the environment, such as the presence of competing frames, or individual characteristics, such as political predispositions, condition whether exposure to a specific frame will influence the decisions and opinions of the public.
Article
Jiawei Liu and Dietram A. Scheufele
There is a dichotomy in framing research that can be traced back to its multidisciplinary origins in psychology and sociology. Definitions of framing rooted in psychology are concerned with the differential presentation of the otherwise identical information and are often referred to as equivalence framing. Definitions rooted in more sociological traditions investigate how a message can be constructed with different sets of information to highlight contrasting perspectives on the same issue. The latter is typically referred to as emphasis framing. Although often subsumed under the same label, equivalence framing and emphasis framing are systematically different, both conceptually and operationally. Therefore, the two traditions need to be carefully distinguished in terms of their origins, conceptualization and operationalization of frames, underlying mechanisms, cognitive outcomes, and their relationships with other media effects theories.
Categorizing existing studies revealed two major pitfalls in framing effects literatures. First, many political communication studies to date have adopted the emphasis framing approach. However, as substantial manipulation of information introduces confounding variables making it difficult for researchers to attribute the effect on the audience to the change of frames, this approach has relatively low internal validity in experiments and can hardly be distinguished from other cognitive media effects models, such as agenda setting and priming. Thus, the bias toward emphasis framing needs to be addressed by conducting research with equivalence frames so that a more concrete causal relationship between message framing and its effects can be established. In addition, little attention has been given to visuals in framing effects research so far. Considering that people consume information in a multimedia environment online, visual frames and verbal-visual interactions need to be further investigated.
Article
Daniel C. Hallin
Typologies are a central tool of comparative analysis in the social sciences. Typologies function to identify common patterns in the relationships among elements of a media system and wider social system, and to generate research questions about why particular patterns occur in particular systems, why particular cases may deviate from common patterns, and what the consequences of these patterns may be. They are important for specifying the context within which particular processes operate, and therefore for identifying possible system-level causes, for specifying the scope of applicability of particular theories and for assessing the validity of measurements across systems. Typologies of media systems date to the publication of Four Theories of the Press, which proposed a typology of authoritarian, libertarian, social responsibility, and Soviet Communist media systems. Hallin and Mancini’s typology of media systems in Western Europe and North America has influenced recent work in comparative analysis of media systems. Hallin and Mancini proposed three models differentiated on the basis of four clusters of variables: the development of media markets; the degree and forms of political parallelism; journalistic professionalism; and the role of the state. Much recent research has been devoted to operationalizing these dimensions of comparison, and a number of revisions of Hallin and Mancini’s model and proposals for alternative approaches have been proposed. Researchers have also begun efforts to develop typologies including media systems outside of Western Europe and North America.
Article
Sharath Srinivasan and Stephanie Diepeveen
From global amplifications of local protests on social media to disinformation campaigns and transformative state surveillance capabilities, digital communications are changing the ways in which politics works in Africa and how and with whom power accrues. Yet while digital information technology and media are relatively new, the role of communication in state power and resistance on the continent is not. The “digital revolution” provokes us to better account for this past to understand a rapidly changing present. From language and script, to print and broadcast, to mobile applications and digital databases, how information is circulated, processed, and stored is central to political power on the African continent. The story of political change in Africa cannot be told without attention to how power manifests with and through changes in the technologies that enable these communication practices. A communication technology perspective on the study of politics in Africa provides a more sober analysis of how power relations circumscribe the possibilities of political change than more normative approaches would. Even so, a communication approach allows for social and ideational factors to mix with material ones in explaining the possibilities of such change.
Communication technologies have been central to what political actors in Africa from the precolonial past to the early 21st century can and cannot do, and to how political change comes about. Explorations across time, political era, and technological development in Africa allow us to unpack this relationship. In the precolonial period, across forms of centralized and decentralized political organization, oral communication modalities reflected and enabled fluid and radial logics of authority and power relations. Changes in moral and practical ideas for political organization occurred amid early encounters with traders and Islamic scholars and texts and the movement of people to, from, and within the continent. Colonialism, which heavily focused on narrow extractive aims, required alien central authorities to overcome the vulnerability of their rule through knowledge production and information control. Equally, the same communication technologies valued by colonial authority—intermediaries, print, radio—became means through which resistance ideas circulated and movements were mobilized. In independent Africa, political aims may have changed, but communication infrastructures and their vulnerabilities were inherited. The predicament facing postcolonial governments had a communications dimension. Later, their ability to forge rule through control and allegiance had to contend with a globalizing information economy and demands for media pluralism.
A communications perspective on the history of power on the African continent therefore guides a fuller understanding of change and continuity in politics in a digital age by drawing attention to the means and meanings by which legitimacy, authority, and belonging have continued to be produced and negotiated. Transnational configurations of information flows, global political economy logics of accumulation and security, and communicative terrains for contesting authority and mobilizing alternatives have been shown to possess both distinctly new characteristics and enduring logics.
Article
Catie Snow Bailard
Information and communication technologies (ICT) are rapidly, profoundly, and simultaneously changing three structural properties that define contemporary communication systems. How we encode information, the means for transmitting this encoded information, and the networks that determine who can send and receive that information have changed dramatically with the advent of the Internet and mobile technology. Although the political events, outcomes, and behaviors precipitated by the political opportunities created by these ICTs are neither uniform nor automatic, this dramatic reshaping of contemporary information landscapes does have clear consequences for the quantity and range of information available to citizens across the globe. There are also evident effects on the communication costs that are integral to political organization. Additionally, there are indisputable implications for the informational relationship shared by governments and their citizens. Each of these sets of effects creates new opportunities for accountability and transparency in the electoral process and for the processes of governance more generally, in the context of developed democracies but also in developing and non-democratic countries.
Article
Katrin Auel
The role and position of national parliaments in European Union (EU) affairs have undergone a long, slow, and sometimes rocky, but overall rather remarkable, development. Long regarded as the victims of the integration process, they have continuously strengthened their institutional prerogatives and have become more actively involved in EU affairs. Since the Lisbon Treaty, national parliaments even have a formal and direct role in the European legislative process, namely, as guardians of the EU’s subsidiarity principle via the so-called early warning system.
To what extent institutional provisions at the national or the European level provide national parliaments with effective means of influencing EU politics is still a largely open question. On the one hand, national parliaments still differ with regard to their institutional prerogatives and actual engagement in EU politics. On the other hand, the complex decision-making system of the EU, with its multitude of actors involved, makes it difficult to trace outcomes back to the influence of specific actors. Yet it is precisely this opacity of the EU policymaking process that has led to an emphasis on the parliamentary communication function and the way national parliaments can contribute to the democratic legitimacy of the EU by making EU political decisions and processes more accessible and transparent for the citizens.
This deliberative aspect is also often emphasized in approaches to the role of national parliaments in the EU that challenge the territorially defined, standard account of parliamentary representation. Taking the multilevel character of the EU as well as the high degree of political and economic interdependence between the member states into account, parliamentary representation is conceptualized as extending beyond the nation-state and as shared across the EU, with a strong emphasis on the links between parliaments through inter-parliamentary cooperation and communication as well as on the representation of other member states’ citizens interests and concerns in parliamentary debates. Empirical research is still scarce, but existing studies provide evidence for the development of an increasingly dense web of formal and informal interactions between parliaments and for changes in the way national parliamentarians represent citizens in EU affairs.
Article
Marcus Maurer
Real-time response measurement (RTR), sometimes also called continuous response measurement (CRM), is a computerized survey tool that continuously measures short-time perceptions while political audiences are exposed to campaign messages by using electronic input devices. Combining RTR data with information about the message content allows for tracing back viewers’ impressions to single arguments or nonverbal signals of a speaker and, therefore, showing which kinds of arguments or nonverbal signals are most persuasive. In the context of applied political communication research, RTR is used by political consultants to develop persuasive campaign messages and prepare candidates for participation in televised debates. In addition, TV networks use RTR to identify crucial moments of these debates and sometimes even display RTR data during their live debate broadcasts.
In academic research most RTR studies deal with the persuasive effects of televised political ads and especially televised debates; the studies sometimes include hundreds of participants rating candidates’ performances during live debate broadcasts. In order to capture features of human information processing, RTR measurement is combined with other data sources like content analysis, traditional survey questionnaires, qualitative focus group data, or psychophysiological data. Those studies answer various questions on the effects of campaign communication including which elements of verbal and nonverbal communication explain voters’ short-term perceptions of campaign messages, which predispositions influence those perceptions, and the extent to which voters’ opinions are explained by short-term perceptions versus long-term predispositions. In several such studies, RTR measurement has proven to be reliable and valid; it appears to be one of the most promising research tools for future studies on the effects of campaign communication.
Article
Seong-Jae Min
Leaderless group decision-making denotes the idea that political decisions from a non-hierarchical discussion structure can be more legitimate and effective than those from a hierarchical structure. Since the latter half of the 20th century, such decision-making has been practiced widely in community groups, non-governmental organizations (NGOs), “deliberation” forums, as well as in the business and management settings. While one may argue its origins go back to Athenian direct democracy, it was the zeal of the 1960s participatory democracy movement in the United States that produced the more sophisticated principles, philosophies, and mechanics of leaderless group decision-making. The progressive social movement activists at that time considered non-hierarchical groups as ethically appropriate to their causes. Since then, this tradition of leaderless group decision-making processes has been adopted in many grassroots social movements.
Debates and controversies abound concerning leaderless group decision-making. It has been a normative imperative for many social activists to adopt decision-making in a leaderless manner. Research to date, however, has produced no conclusive evidence that leaderless group discussion results in better or more effective decisions. Proponents argue that members of a leaderless group would develop greater capacities for self-governance because in such a setting they can take more personal and egalitarian initiatives to organize activities of the group. This, in turn, would lead to better group dynamics and discussion, and, eventually, better decisions. Critics suggest that leaderless groups are slow and inflexible in decision-making and that the supposedly leaderless groups usually end up with leaders because of the social dynamics and human nature present in group interactions.
Regardless of its potential benefits and problems, the ideals of deliberative and participatory democracy are strongly propelling this egalitarian, discourse-based form of group decision-making. Researchers will gain a great deal of insight from literature in deliberation concerning the functions, problems, and future directions of leaderless groups. In addition, there is a need to study leaderless groups in a more multi-faceted way, as research to date has been dominated by psychology-based quantitative assessment of groups. Qualitative and ethnographic approaches will be helpful to further assess the dynamics of leaderless group decision-making.
