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The Politics of Public Broadcasters in Africa  

Corinna Arndt

National broadcasters are a standard feature across Africa. Set up by colonial regimes, they dominate media landscapes with their unrivaled geographic reach. Radio continues to be the main—and often only—source of information outside urban centers, where commercial media struggle to survive and illiteracy remains a challenge. Although access to new media has risen exponentially, use of mobile technology continues to be prohibitively expensive. Some national broadcasters are official state broadcasters: owned, run, and editorially controlled by government. However, many claim to be public broadcasters. By definition, these are accountable to the public rather than the government of the day: accessible to a universal audience, inclusive of a wide range of views; and fair, balanced, and independent in their journalism. This aspiration is reflected in national and supranational policy such as the African Charter on Broadcasting and the Declaration of Principles on Freedom of Expression in Africa. In reality, these broadcasters lack de jure independence, the basic condition for them to be considered “public.” They are, in law and in practice, state broadcasters—owed to a range of historical, social, financial, and political determinants despite attempts by journalists and civil society to change this. Principally, the political will has been lacking—in colonial as well as postcolonial elites—to relinquish control of newsrooms and open up space for dissent. There is one exception: the South African Broadcasting Corporation was granted de jure independence following apartheid and enjoys unrivaled (though contested) legal guarantees and journalistic freedom. Its ongoing difficulties to fully meet its public broadcasting mandate despite this relatively conducive environment demonstrate that de jure independence is a necessary but not sufficient condition for successful broadcasting transformation, and that organizational culture is an important variable to be taken into account.

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Public Service Broadcasting, Hard News, and Citizens’ Knowledge of Current Affairs  

Toril Aalberg and Stephen Cushion

Public service broadcasters are a central part of national news media environments in most advanced democracies. Although their market positions can vary considerably between countries, they are generally seen to enhance democratic culture, pursuing a more serious and harder news agenda compared to commercial media . . . But to what extent is this perspective supported by empirical evidence? How far can we generalize that all public service news media equally pursue a harder news agenda than commercial broadcasters? And what impact does public service broadcasting have on public knowledge? Does exposure to public service broadcasting increase citizens’ knowledge of current affairs, or are they only regularly viewed by citizens with an above average interest in politics and hard news? The overview of the evidence provided by empirical research suggests that citizens are more likely to be exposed to hard news, and be more knowledgeable about current affairs, when they watch public service news—or rather news in media systems where public service is well funded and widely watched. The research evidence also suggests there are considerable variations between public broadcasters, just as there are between more market-driven and commercial media. An important limitation of previous research is related to the question of causality. Therefore, a main challenge for future research is to determine not only if public service broadcasting is the preferred news provider of most knowledgeable citizens, but also whether it more widely improves and increases citizens’ knowledge about public affairs.