The emerging literature on the politics of social protection in Africa provides insights into the ways in which the unevenly changing character of representative democracy shapes processes of public policymaking in practice. Reforms are widely on the agenda, in part as a result of their advocacy by diverse international organizations and aid donors. But there are many obstacles between the policy agenda and policymaking (and implementation). In many countries, political elites hold conservative views on cash transfer programs. The institutionalization of regular and nominally contested elections has rarely resulted in significant pressures from below for pro-poor programmatic social policy reforms. In some countries, “democratic” politics continues to revolve around competition for patronage rather than programmatic reform. In others, voters themselves seem to prioritize other programs (especially agricultural subsidies) ahead of social protection. Nonetheless, a growing number of competitively elected governments have introduced reforms, as have some semi-democratic or authoritarian regimes. For both more and less democratic governments, regime legitimation through apparently more inclusive development seems to be a more powerful factor than voter pressure.
The rise of consumer policy is inextricably linked to the emergence of the consumer society after the Second World War. From the mid-1970s the EU became engaged in the issue. It used first and foremost legal means, directives, and regulations. The actors were no longer nation-states, governments, national parliaments, national courts, and national consumer organizations; they became the European Commission, the European Parliament, the Council of the European Union, the European Court of Justice, European organizations, research institutions, and consultancy firms, which interact in a multilevel economy and society.