Behavioral research largely treats attitudinal ambivalence as a component of attitude strength. Specifically, attitudinal ambivalence exists when someone simultaneously possesses positive and negative evaluations of a single attitude object. Ambivalent individuals do not have a single “true” attitude about political issues but rather a store of multiple and sometimes conflicting attitudes that they might draw upon at any given time when making a decision. Research has suggested that such ambivalence is quite common when it comes to political attitudes. Thus, understanding the measurement of ambivalence, the sources of ambivalence, and the consequences of ambivalence is critical to understanding political decision making. Ambivalence measures largely fall within one of two types: Meta-attitudinal measures where individuals assess their own ambivalence and operative measures where researchers construct indicators that assess ambivalence without individuals’ cognizance that it is being measured. Most research suggests that operative measures perform better. Research generally assumes that the causes of ambivalence are rooted in individual differences in attitude strength that may result from a host of individual or combined sources. The most common sources of ambivalence researchers focus on are value conflict, differences in political knowledge, Context/Political Environment, and Cross-Cutting Information/Conflicting Networks/Groups. Finally, some of the most prevalent consequences of ambivalence are an increase in susceptibility to influence, an effect on the rate of political participation, and increased variance in vote choice. It is here, in the consequences of ambivalence, where the most direct connection to political decision making is evident. In a democratic society, the decision centered on for whom one votes, is perhaps, the quintessential political decision.
Dane Warner and Jason Gainous
Toby Bolsen and Risa Palm
Motivated reasoning is a pervasive force in politics. The concept of motivated reasoning was developed and elaborated in both psychology and economics as a way of understanding the way in which people learn and respond to information, and as a mechanism to explain behavior that is seen as less than optimal. It has been important in political science since the early 2000s. Political scientists initially connected the distinct constructs of motivated reasoning with online information processing, given the affective, unconscious, and automatic bases of both processes, but they later distinguished cognitive effort and processing style from underlying goals or motivation. Most research on motivated reasoning in political science focuses on two primary motivations: accuracy and directional goals. An accuracy motivation is defined by reasoning that seeks to arrive at a conclusion that is free from error given the information at hand, whereas a directional goal is defined by a desire to protect one’s existing beliefs or identities. Much of the early research on motivated reasoning in political science painted citizens as incapable of evaluating information objectively, and, to make matters worse, citizens’ processing biases appeared to increase with political knowledge, interest, and the strength of existing political beliefs. A second generation of research on motivated reasoning identified individual-level and contextual factors that moderated or eliminated directional biases. Scholars developed a better understanding of how motivations rooted in partisan identity affect information interpretation, evaluation, and decision-making, as well how different information environments can shift the motivations that citizens pursue when they are reasoning about politics. The pursuit of an accuracy motivation in political reasoning is now considered a realistic and attainable standard for evaluating citizen competence in democratic societies that avoids many of the pitfalls of past attempts to define the quality of citizens’ reasoning capacities.
There is a great deal of research, spanning social psychology, sociology, and political science, on politically relevant attitudes toward women and the influence of gender on individual’s political decision making. First, there are several measures of attitudes toward women, including measures of sexism and gender role attitudes, such as the Attitudes Toward Women Scale, the Old-Fashioned Sexism Scale, the Modern Sexism Scale, and the Ambivalent Sexism Inventory. There are advantages and disadvantages of these existing measures. Moreover, there are important correlates and consequences of these attitudes. Correlates include education level and the labor force participation of one’s mother or spouse. The consequences of sexist and non-egalitarian gender role attitudes include negative evaluations of female candidates for political office and lower levels of gender equality at the state level. Understanding the sources and effects of attitudes toward women is relevant to public policy and electoral scholars. Second, gender appears to have a strong effect on shaping men’s and women’s attitudes and political decisions. Gender differences in public opinion consistently arise across several issue areas, and there are consistent gender differences in vote choice and party identification. Various issues produce gender gaps, including the domestic and international use of force, compassion issues such as social welfare spending, equal rights, and government spending more broadly. Women are consistently more liberal on all of these policies. On average, women are more likely than men to vote for a Democratic Party candidate and identify as a Democrat. There is also a great deal of research investigating various origins of these gender differences. Comprehending when and why gender differences in political decision making emerge is important to policymakers, politicians, the political parties, and scholars.
Despite predictions that urbanization, economic development and globalization would lead to the recession of religion from public life, populations around the world continue to be highly religious. This pattern holds in most parts of the Global South and also in some advanced industrial democracies in the North, including in the United States. In grappling with the influence (or lack thereof) of religion on political life, a growing body of literature pays attention to how clergy–congregant communication might shape listeners’ political attitudes and behaviors. Considerable debate remains as to whether clergy–congregant communication is likely to change political attitudes and behavior, but there is a greater consensus around the idea that exposure to religious communication can at the very least prime (that is, increase the salience of) certain considerations that in turn affect how people evaluate political issues and whether they participate in politics. Religious communication is more likely to exert a persuasive and a priming influence among those already inclined to select into the communication and when the source of the communication is credible. More research is needed on the duration of religious primes and on the effects of religious communication in different political and social contexts around the world.
Abigail Vegter and Donald P. Haider-Markel
Religious tradition and religiosity affect attitudes toward LGBT people, their rights, and their position within religious communities. There is significant variability within the American context concerning how religious traditions approach issues related to sexuality and gender identity, with monotheistic religions holding more conservative positions. These positions and the elites who hold them often influence the attitudes of their congregants, but not always, as some congregations diverge from the official positions of their denominations in terms of attitudes toward LGBT rights, religious leadership, and congregational membership. As the religious landscape is consistently changing in terms of attitudes toward sexual minorities, understanding the special role of religion in LGBT-related attitudes remains important and an area ripe for future scholarship.
Ashley Jardina and Spencer Piston
A great deal of work in the domain of race and politics has focused on two phenomena: racial prejudice and racial solidarity. Scholarship on racial prejudice has primarily examined the nature and consequences of white racial animus, particularly toward blacks. In the latter half of the 20th century, in the post-Civil Rights era, scholars argued that racial prejudice had been transformed, as most whites rejected the belief that there were innate, biological differences between racial groups. Instead, whites came to embrace the belief that blacks did not subscribe to particular cultural values associated with the protestant work ethic. While these attitudes profoundly shape public opinion and political behavior in the United States, we suspect that there has been a resurgence in the belief that consequential biological differences between racial groups exist, and that biological racism is a growing force in American politics. Most of the development of work on racial consciousness has examined the effects of racial solidarity among racial and ethnic minorities on public opinion. Individuals’ psychological attachments to their racial group are an important element in American politics, and their importance may increase as the country becomes more racially and ethnically diverse.
Jocelyn M. Boryczka
Capturing the nuanced attitudes toward LGBT (lesbian, gay, bisexual, transgender) people and rights in Africa involves examining them from within and outside the African context. Constructions of the entire African continent as holding negative attitudes toward LGBT peoples and denying them any rights remain quite commonplace across the Global North. However, closer analysis of specific nation-states and regions complicates our understanding of LGBT people and rights in Africa. Advances in the global study of LGBT attitudes through tools such as the Global LGBTI Inclusion Index and the Global Acceptance Index survey African peoples’ beliefs about LGBT communities. These measures locate African attitudes about LGBT peoples within a comparative context to decenter assumptions and many inaccurate, often colonialist, constructions. Attitudinal measures also expose the gap between legislation securing formal rights and the beliefs driving peoples’ everyday practices. These measures further specify how African governments can, often in response to Western political and economic forces, leverage homophobia on a national level to serve their interests despite a misalignment with the population’s attitudes toward LGBT peoples. Nongovernmental organizations and advocates raise awareness about LGBT rights and issues to impact socialization processes that shape these attitudes to generate political, social, and economic change. A rights-based approach and research on attitudes emerging from the African context represent shifts critical to better understanding how LGBT peoples and rights can be more effectively advanced across the continent.