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Political Agenda Setting and the Mass Media  

Stefaan Walgrave and Peter Van Aelst

Recently, the number of studies examining whether media coverage has an effect on the political agenda has been growing strongly. Most studies found that preceding media coverage does exert an effect on the subsequent attention for issues by political actors. These effects are contingent, though, they depend on the type of issue and the type of political actor one is dealing with. Most extant work has drawn on aggregate time-series designs, and the field is as good as fully non-comparative. To further develop our knowledge about how and why the mass media exert influence on the political agenda, three ways forward are suggested. First, we need better theory about why political actors would adopt media issues and start devoting attention to them. The core of such a theory should be the notion of the applicability of information encapsulated in the media coverage to the goals and the task at hand of the political actors. Media information has a number of features that make it very attractive for political actors to use—it is often negative, for instance. Second, we plead for a disaggregation of the level of analysis from the institutional level (e.g., parliament) or the collective actor level (e.g., party) to the individual level (e.g., members of parliament). Since individuals process media information, and since the goals and tasks of individuals that trigger the applicability mechanism are diverse, the best way to move forward is to tackle the agenda setting puzzle at the individual level. This implies surveying individual elites or, even better, implementing experimental designs to individual elite actors. Third, the field is in dire need of comparative work comparing how political actors respond to media coverage across countries or political systems.

Article

Bounded Rationality in Public Administration  

JoBeth Shafran, Bryan D. Jones, and Connor Dye

Bounded rationality is the notion that while humans want to be fully rational beings and weigh the costs and benefits when making a decision, they cannot do so due to cognitive and emotional limitations. The role of human nature in the study and design of organizations can be examined through three general approaches that are explained using metaphors: organization as machine, organization as hierarchy, and organization as canal. The organization-as-machine approach ignores the principles of bounded rationality by assuming the organizational members perform straightforward cost–benefit responses to the incentives put forward by the operators. Later developments in organizational scholarship incorporate elements of bounded rationality and allowed researchers to link human cognitive capacities to the basic organizational features, giving us two new conceptions of organization: organization as hierarchy and organization as canal. Organization as hierarchy focuses on the organization’s use of subunits to create divisions of labor to expand the capacity to process information and problem-solve. Organization as canal recognizes that the weaknesses of human cognition are still channeled into the organizational structure, making it difficult for organizations to update their preferences and assumptions as they receive new information. These principles of bounded rationality in organizational theory can be applied to policy-making institutions. Hierarchical organizations delegate information processing to the subunits, allowing them to attend to the various policy environments and process incoming information. While the collective organization attends to many issues at once, the rules and procedures that are present within the organization and the cognitive limits of decision makers, prevent proportional information processing. Political institutions are unable to respond efficiently to changes in the environment. Thus, organizational adjustment to the environment is characterized as disjointed and episodic as opposed to smooth and incremental. Punctuated equilibrium theory applies these tenets of bounded rationality to a theory of policy change. Congress has been a vehicle for studying bounded rationality in organizations and theories of policy change, as it is a formal institution with bureaucratic elements and is subject to the constraints faced by any formal organization.