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Article

The Media and Political Behavior  

Hajo G. Boomgaarden and Rüdiger Schmitt-Beck

Media are key for the functioning of democracy. It is the essential link between politics and citizens, providing critical information and interpretation of politics and room for debate. Given this central role of the media for democratic political processes, questions about how mediated political information would affect citizens’ perceptions of and attitudes toward politics, as well as ultimately political behavior, have been dominant in research in the field of political communication. While vast amounts of mid-range theories and empirical insights speak in favor of influences of media on citizens, there is little in terms of a universal theoretical framework guiding political media effects research, which makes it difficult to give a conclusive answer to the question: how and, in particular, how much do the media matter? It may matter for some people under some conditions in some contexts relating to some outcome variables. Technological changes in media systems pose additional challenges, both conceptually and methodologically, to come to comprehensive assessments of media influences on citizens’ political cognitions, attitudes, or behaviors. Research needs to be clearer as to which conceptualization of media is followed and how such conceptualization may interact with other dimensions of media attributes. Measurement of media use and reception needs to take into account the increasing complexities of how citizens encounter political information, and it requires alignment with the conceptualization of media. Political media effect theories should not continue developing side by side, but should attempt to find a place in a more comprehensive model and take into account how they relate to and possibly interact with other approaches. In sum, the field of political media effects, while vast and covering a range of aspects, would do well to consider its role and purpose in increasingly complex media environments and, accordingly, provide more integrative perspectives, conceptually, methodologically, and theoretically.

Article

Communication Technology and African Politics  

Sharath Srinivasan and Stephanie Diepeveen

From global amplifications of local protests on social media to disinformation campaigns and transformative state surveillance capabilities, digital communications are changing the ways in which politics works in Africa and how and with whom power accrues. Yet while digital information technology and media are relatively new, the role of communication in state power and resistance on the continent is not. The “digital revolution” provokes us to better account for this past to understand a rapidly changing present. From language and script, to print and broadcast, to mobile applications and digital databases, how information is circulated, processed, and stored is central to political power on the African continent. The story of political change in Africa cannot be told without attention to how power manifests with and through changes in the technologies that enable these communication practices. A communication technology perspective on the study of politics in Africa provides a more sober analysis of how power relations circumscribe the possibilities of political change than more normative approaches would. Even so, a communication approach allows for social and ideational factors to mix with material ones in explaining the possibilities of such change. Communication technologies have been central to what political actors in Africa from the precolonial past to the early 21st century can and cannot do, and to how political change comes about. Explorations across time, political era, and technological development in Africa allow us to unpack this relationship. In the precolonial period, across forms of centralized and decentralized political organization, oral communication modalities reflected and enabled fluid and radial logics of authority and power relations. Changes in moral and practical ideas for political organization occurred amid early encounters with traders and Islamic scholars and texts and the movement of people to, from, and within the continent. Colonialism, which heavily focused on narrow extractive aims, required alien central authorities to overcome the vulnerability of their rule through knowledge production and information control. Equally, the same communication technologies valued by colonial authority—intermediaries, print, radio—became means through which resistance ideas circulated and movements were mobilized. In independent Africa, political aims may have changed, but communication infrastructures and their vulnerabilities were inherited. The predicament facing postcolonial governments had a communications dimension. Later, their ability to forge rule through control and allegiance had to contend with a globalizing information economy and demands for media pluralism. A communications perspective on the history of power on the African continent therefore guides a fuller understanding of change and continuity in politics in a digital age by drawing attention to the means and meanings by which legitimacy, authority, and belonging have continued to be produced and negotiated. Transnational configurations of information flows, global political economy logics of accumulation and security, and communicative terrains for contesting authority and mobilizing alternatives have been shown to possess both distinctly new characteristics and enduring logics.