Automaticity in Political Decision Making
- Efrén PérezEfrén PérezDepartment of Political Science, University of California Los Angeles
- and Isaac RiddleIsaac RiddleVanderbilt University
Rather than being a slow, deliberative, and fully conscious process, political thinking is steeped in automaticity: that is, it is fast, relatively effortless, and often unconscious. Political and social psychologists have made great strides in measuring different components of this automaticity while pinpointing its influence on different types of citizens under a variety of social and political circumstances. There are manifold ways through which automaticity seeps into political cognition by focusing on various important domains of political decision-making, including intergroup relations, identity and information processing, and candidate evaluation. Multiple research frontiers in political science exist where automaticity can help break new conceptual and theoretical ground as it relates to people’s thinking, judgment, and evaluation of politics.