Social Markers in Language and Speech
- Margaret Jane PittsMargaret Jane PittsUniversity of Arizona, Department of Communication
- and Cindy GalloisCindy GalloisUniversity of Queensland, Department of Psychology
Social markers in language and speech are cues conveyed through verbal and nonverbal means that serve to identify individuals to the groups to which they belong. Social markers can be linguistic, paralinguistic, or extralinguistic in form, and can range from intentional and purposive (e.g., language selection or dialect accentuation) to unintentional and uncontrollable (e.g., vocal features that mark age or sex). They help to provide context for social organization. Extralinguistic cues are those that may be conveyed through gesture and physical appearance (i.e., skin color). However, social markers in language and speech focus on the paralinguistic (i.e., vocal cues such as pitch and tone) and linguistic cues (i.e., language choice, language style, accent, dialect, code-switching, and multilingualism) that mark social categories. Relevant social categories that are made distinctive through language and speech markers include age, sex and gender, social class, ethnicity, and many others. Scholars across disciplines of psychology, social psychology, linguistics, and communication have approached the study of social markers from different perspectives, resulting in theoretical (e.g., communication accommodation theory, ethnolinguistic vitality theory, linguistic intergroup bias) and methodological (e.g., matched-guise technique and ethnography of communication) advancements.