A Historical View on Attitudes and Persuasion
- Pablo Briñol, Pablo BriñolDepartment of Psychology, Universidad Autonoma de Madrid
- Richard E. PettyRichard E. PettyDepartment of Psychology, Ohio State University
- and Joshua J GuyerJoshua J GuyerDepartment of Psychology, Universidad Autonoma de Madrid
The history of attitudes research can be organized into three main sections covering attitude definition and measurement, attitude-behavior relationships, and attitude change. First, an evaluation of the history of attitude measurement reveals three relatively distinct phases: an early phase in which the classic direct self-report procedures were developed, a middle phase focused on “indirect” assessment devices, and a modern phase in which various measures designed to capture people’s automatic or “implicit” attitudes have flourished. Second, the history of attitude-behavior correspondence can be organized also around three broad themes: an early period in which the presumed close association between attitudes and behaviors was largely an article of faith; a middle period in which some researchers concluded that little, if any, relationship existed between measures of attitudes and overt behaviors; and a more recent period in which the resolution of prior issues stimulated an explosion of research focused on identifying the moderators and psychological mechanisms responsible for attitude-behavior correspondence. Finally, the history of research and ideas regarding attitude change and persuasion can be organized around several prominent theories focused on distinct single processes, dual processes, or multiple processes, each of which are still used by contemporary attitudes researchers.