Creativity at Work
- Kristina PotočnikKristina PotočnikBusiness School, University of Edinburgh
- and Neil AndersonNeil AndersonBrunel University London
Creativity at work has long been acknowledged as a source of distinct competitive advantage as organizations seek to harness the ideas and suggestions of their employees. As such, it is not surprising that a considerable amount of research has accrued over the last 30 to 40 years in this field. Most commonly defined as the production of novel and useful ideas, research on creativity at work has focused on identifying different individual as well as contextual factors that shape employee creativity.
This research has been driven by many different theoretical frameworks. Some of them focus on creativity as an outcome variable and suggest employee skills, expertise, and intrinsic motivation as the key drivers of employee creativity. The organizational context in terms of support and resources for creativity is also suggested as playing an important role in employee creative output according to these frameworks. Other models have considered creativity more from the process perspective, arguing that creativity involves a set of different stages that lead to creative output. These models focus on different creativity-related behaviors that employees engage in to generate novel and useful ideas, such as problem formulation, preparation or information gathering, idea generation, and idea evaluation. More recent developments in the field suggest that creativity could best be captured as both a process and an outcome of employee endeavors to improve their own work roles, team processes, and outcomes, and as a result, the overall organizational effectiveness. Drawing upon these different frameworks, a considerable amount of research has explored different individual and contextual antecedents of creativity at work.
However, although this is a vibrant research area with a potential to contribute significant implications for different stakeholders, including employees, work teams, businesses, and wider societies, much more research is needed to address the complex interplay of various factors at different levels of analyses that impact creativity at work. Also, many questions remain to be answered in terms of how different ways of working, in increasingly global and diverse organizations, influence creativity in the workplace.