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Gender and cultural diversity are ever-present and powerful in sport, exercise, and performance settings. Our cultural identities affect our behaviors and interactions with others. As professionals, we must recognize and value cultural diversity. Gender and culture are best understood within a multicultural framework that recognizes multiple, intersecting identities; power relations; and the action for social justice. Physical activity participants are culturally diverse in many ways, but in other ways cultural groups are excluded from participation, and especially from power (e.g., leadership roles). Sport, exercise, and performance psychology have barely begun to address cultural diversity, and the limited scholarship focuses on gender. Although the participation of girls and women has increased dramatically in recent years, stereotypes and media representations still convey the message that sport is a masculine activity. Stereotypes and social constraints are attached to other cultural groups, and those stereotypes affect behavior and opportunities. Race, ethnicity, socioeconomic status, and physical characteristics all limit opportunities in physical activity settings. People who are overweight or obese are particularly subject to bias and discrimination in sport and physical activity. Cultural competence, which refers to the ability to work effectively with people of a different culture, is essential for professionals in sport, exercise, and performance psychology. Not only is it important for individuals to develop their own cultural awareness, understanding, and skills, but we must advocate for inclusive excellence in our programs and organizations to expand our reach and promote physical activity for the health and well-being of all.