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David E. Rast III and Christine Kershaw

Although social influence and leadership are inextricably intertwined, with a few notable exceptions, they are typically discussed in isolation from one another. The overlap of methods of social influence and theories of leadership, however, makes it clear these topics should be discussed together. Furthermore, the involvement of group norms, which are group-based social constructs related to values within the group, clearly link leadership and social influence research. Group norms are involved in social influence via such group-oriented influences as conformity, and they are involved in leadership by setting the values used to determine the group’s leader. Understanding the relationship between and the potential limitations of social influence and leadership will provide researchers in both fields with a stronger foundation for future areas of inquiry.