Modern Yoga
Modern Yoga
- Andrea JainAndrea JainIndiana University–Purdue University Indianapolis
Summary
Modern yoga refers to a variety of systems that developed as early as the 19th century as a consequence of capitalist production, colonial and industrial endeavors, global developments in areas ranging from metaphysics to fitness, and modern ideas and values. Modern yoga systems transformed from largely controversial, elite, or countercultural ones to pop culture varieties when entrepreneurial gurus became strategic participants in a global market and succeeded in marketing yoga by establishing continuity between their yoga brands and dominant values and demands. Today, modern yoga is most frequently prescribed as a part of self-development believed to provide increased beauty, strength, and flexibility as well as decreased stress and that can be combined with other worldviews and practices available in the global market.
Keywords
Subjects
- Mysticism and Spirituality
- New Religions
- Rituals, Practices, and Symbolism
