Summary and Keywords
Many approaches to the study of Buddhism and media overlap with traditional Buddhist studies methods such as textual analysis, art theory, ethnography, and ritual studies, as well as studies of material culture. Media studies may concern itself with contemporary media messages and forms, but it need not be limited to the realms of mass media and popular culture. In foregrounding media and material cultural, scholars can trace the development and flow of Buddhism as a global religion and cultural phenomenon. Such studies also invariably draw attention to the lived aspects of the religion: How do Buddhists enact or perform Buddhism? How do Buddhists communicate ideas about Buddhism both to other Buddhists as well as to outsiders? And how do these communicative acts change one’s understanding of Buddhism? Such questions go beyond the merely textual, historical, or philosophical and call us to answer deeper questions about the nature of Buddhism in the contemporary, global age.
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