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Online Media and Religion in America  

Adam Bajan and Heidi A. Campbell

New and emerging media has played a pivotal role in Christianity throughout history. In early times, the Christian message was disseminated directly from Jesus and his followers to growing numbers of worshippers in the ancient world. This unmediated form of Christianity, while effective as a method of proselytization due to its immediacy and intimacy, was limited by how far its early disciples could travel to spread the Gospel of Christ. As communication technology developed through a series of paradigm shifts spread over several centuries of human sociocultural development, Christianity capitalized on these shifts in a variety of ways. This fostered significant structural changes to the religion due to steadily increasing levels of technologically rooted mediation over time. In its most current form, Christianity is mediated through a variety of secular digital media with online capabilities. Media are utilized by increasing numbers of Christian churches throughout America due to their potential as platforms for efficient dissemination and ability to reach large numbers of worshippers with relative ease. As churches integrate secular digital media into their structures, a third space of interconnectivity emerges in which the boundaries between on and offline lived religious practice are bridged; blended; and at times, blurred, depending on the context and level of mediation. This third space that emerges is quantified as a digital religion in which Christianity becomes redefined as a cultural practice and site of collective and individual meaning making.