Religion intersects with film not only in film content, but also in the production and experience of film. From the earliest period, religious attitudes have shaped how religious individuals and communities have approached filmmaking as way to present temptation or salvation to the masses. Individual religious communities have produced their own films or have sought to monitor those that have been mass produced. To avoid conflict, filmmakers voluntarily agreed to self-monitoring, which had the effect of strongly shaping how religious figures and issues were presented. The demise of this system of self-regulation reintroduced conflict over film content as it expanded the ways in which religious figures and issues were presented, but it also shifted attention away from the religious identity of the filmmakers. Built on a foundation of “reading” symbolism in “art” films, and drawing from various forms of myth—the savior, the end of the world, and others—audiences became more comfortable finding in films religious symbolism that was not specifically associated with a specific religious community. Shifts in American religious demographics due to immigration, combined with the advent of the videocassette and the expansion of global capitalism, broadened (and improved) the representation of non-Christian religious themes and issues, and has resulted in the narrative use of non-Christian myths. Experimentation with sound and image has broadened the religious aspect of the film experience and made it possible for the viewing of film to replicate for some a religious experience. Others have broadened the film-viewing experience into a religious system. While traditional film continues to present traditional religions in traditional ways, technology has radically individualized audio-visual production, delivery, and experience, making film, like religion, and increasingly individualized phenomenon.