In the mind of Martin Luther, images were first and foremost adiaphora and, as such, neither good nor bad. However, Luther spoke out firmly against the worship of images, as did other reformers. Based on his own anthropology, he countered the misuse of images by suggesting correct ways of using them, on the basis that man could only discover true faith through the mediation of images. For many years, researchers emphasized Luther’s negative attitude to images as a medium and highlighted the shift from a pre-Reformation culture of piety to the reformatory emphasis on the Scriptures. However, more recent examinations of liturgical practices and the link between art and politics, involving innovative methods, as well as some degree of imagination, have not only traced the development of a specific visual culture in Lutheranism but also highlighted their identity-creating function in denominational conflicts. What follows is an overview of the major image and media categories as portraits, allegories, altarpieces and epitaphs which influenced the visual culture of the Reformation. Lucas Cranach the Elder (c. 1472–1553) and his youngest son Lucas Cranach the Younger (1515–1586) were at the very center of this activity, together with their productive Wittenberg workshop. From the very beginning of the Reformation right through to the 1580s, both liaised with Luther, Melanchthon, and other Wittenberg reformers, respectively accompanying and decisively shaping the development of Protestantism with their pictures. What is more and of equal importance, the influence of their work is reflected in the popularity of their style in Protestant territories throughout the Empire during the 16th century.