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Simona Zetterberg-Nielsen and Henrik Zetterberg-Nielsen

Fictionality is a term used in various fields within and beyond literary theory, from speech act theory through the theory of fictional worlds, to theories of “as if.” It is often equated with the genre of the novel. However, as a consequence of the rhetorical theory of fictionality developed from the early 21st century, the concept has gained ground as an autonomous communicative device, independent of its relation to any genre. Theories of fictionality have been developed (1) prior to the establishment of fiction as a genre, with Plato, Aristotle, Philip Sidney, and Pierre Daniel Huet; (2) with the establishment of fiction by Blankenburg and some of the first novelists, such as Daniel Defoe and Horace Walpole; (3) after the establishment of the novel, with Samuel Taylor Coleridge, Hans Vaihinger, John Searle, Kendall Walton, Dorrit Cohn, Richard Walsh, and others. From the 1990s, the debates on fictionality have centered on questions of whether fictionality is best described in terms of semantic, syntactic, or pragmatic approaches. This includes discussions about possible signposts of fictionality, encouraged by the semantic and syntactic approaches, and about how to define the concept of fictionality, as either a question of text internal features as argued by the semantic and syntactic theorists, or as a question of contextual assumptions, as held by the pragmatists. Regarding fictionality as a rhetorical resource, among many other resources in communication at large, has a number of consequences for the study of fictionality and for literary theory in general. First, it contributes the insight that literature is similar to other acts of communication. Second, overtly invented stories do not have to follow the rules of non-invented communication. Third, a rhetorical approach to fictionality makes visible the ways in which fiction interacts with and affects reality, in concrete, yet complicated ways.


Jennifer A. Malkowski, J. Blake Scott, and Lisa Keränen

Rhetoric, commonly understood as the art, practice, and analysis of persuasion, has longstanding connections to medicine and health. Rhetorical scholars, or rhetoricians, have increasingly applied rhetorical theories, concepts, and methods to the texts, contexts, discourses, practices, materials, and digital and visual artifacts related to health and medicine. As an emerging interdisciplinary subfield, the rhetoric of health and medicine seeks to uncover how symbolic patterns shape thought and action in health and medical texts, discourses, settings, and materials. In practice, rhetoricians who study health and medicine draw from the standard modes of rhetorical analysis, such as rhetorical criticism and rhetorical historiography, as well as from social science methods—including participant observation, interviewing, content analysis, and visual mapping—in order to deepen understanding of how language functions across health and medical objects, issues, and discussions. The objects of analysis for rhetorical studies of health and medicine span medical research, education, and clinical practice from laboratory notes to provider–patient interaction; health policymaking and practice from draft policies through standards of care; public health texts and artifacts; consumer health practices and patient advocacy on- and offline; public discourses about disease, death, bodies, illness, wellness, and health; online and digital health information; popular entertainments and medical dramas; and alternative and complementary medicine. Despite its methodological breadth, rhetorical approaches to science and medicine consistently involve the systematic examination and production of symbolic exchanges occurring across interactional, institutional, and public contexts to determine how individuals and groups create knowledge, meanings, identities, understandings, and courses of action about health and illness.


Joan Faber McAlister

The phrase “space in rhetorical theory” refers to scholarship that explores the relationships between place and persuasion, location and identity, and/or spatial dimensions of communication and communicative functions of spaces. These relationships have been theorized in a wide variety of ways, from classical conceptions of topos and the agora to recent work on new materialist and mobile rhetorics. Key themes in this research have included (1) settings where rhetoric takes place, (2) spatial metaphors for theorizing rhetoric, (3) rhetorical representations of public places, (4) the role of place in identity, (5) spatial aspects of rhetoric, (6) rhetorical functions of space, and (7) spatial-temporal-material relations. Rhetorical scholarship on such topics has been shaped by metadisciplinary movements, such as the visual, spatial, and affective “turns” in the humanities and social sciences. Rhetoricians of space have drawn on and contributed to widespread interest in public memory, mobile technologies, national borders, environmental communication, and global flows of capital and labor and tourism. Researchers in this arena of rhetorical studies have also addressed problems taken up by critical/cultural theorists more recently, including collective agency, posthuman subjectivity, and animate matter—each of which poses challenges to conventional distinctions between subjects (as individual human rational actors) and objects (as lifeless things to be acted upon). Reconsidering these categories is important when conceptualizing place-making processes and the forces exerted by living landscapes. In pursuing these topics and questions, rhetorical theorists have contributed to conversations among researchers in multiple areas of specialty within communication studies. Such research also engaged themes of interest to scholars of cultural geography, urban planning, gender and sexuality studies, literary criticism, environmental science, and additional diverse disciplines as well as interdisciplinary movements. Communication scholars studying precarity, mobility, and other evolving topics are generating promising new contributions to conversations on space and rhetoric each year. However, essential insights regarding space and rhetorical theory are still being mined from postcolonial/decolonial, critical race, feminist, and queer approaches that many critics argue are insufficiently incorporated into the rhetorical theories of space or spatial theories of rhetoric most often applied and taught.