In the main, the link between religious variables and political choices is wrapped up in a communicative process of exposure and adoption. Specifically, people become exposed to religious teachings and viewpoints within religious contexts, they then must determine whether and to what extent they will adopt those teachings and viewpoints as their own, and then they must adapt them to political ends. Critical to this approach is the acknowledgment that religious social and institutional contexts are rife with diversity, even within religious traditions. This diversity extends to religious adherents, congregations, and elites and means that people receive a variety of religious and political cues from religious sources across time and space. It is this variation that is critical to measure in order to understand religion’s effects on political behavior. That is, documenting the implications of religious diversity is as much a question of research design as it is a theoretical framework. This framework is flexible enough to accommodate the growing literature examining political input effects on religious output. The norms and patterns of exposure and adoption vary by the combination of the communicator and context: political communication in congregations, religious communication effects on politics in congregations, and religious communication by elites in public space. There are very few instances of political elites in religious spaces, at least in the United States. Presidents and other political elites have used religious rhetoric throughout American history in varying proportions, though how they have used it is changing in the Trump era to be much more particularistic and exclusive rather than the traditional broad and inclusive language of past presidents. A central variable moderating the impact of communication is credibility, which can be demonstrated in multiple ways, including political agreement as well as religious office, rhetorical choices, and decision-making processes. Religious elites, especially, battle against the weight of history, inattention, and misperception in their attempts to lead prophetically. As a result, religious elite influence, in the sense of changing hearts and minds, is a fraught enterprise. Naturally, we recommend adopting research designs that are appropriate for incorporating measurement on communication exposure so we can appropriately understand adoption decisions. This demands some creativity on behalf of researchers, which also drives them toward experimental work where exposure questions are built into the design and affords them a great deal of control.
Paul A. Djupe and Brian R. Calfano
Michael J. McVicar
The phrase Religious Right refers to a loose network of political actors, religious organizations, and political pressure groups that formed in the United States in the late 1970s. Also referred to as the Christian Right, representative organizations associated with the movement included Jerry Falwell’s Moral Majority, Tim LaHaye’s Council for National Policy, Beverly LaHaye’s Concerned Women for America, and Ed McAteer’s Religious Roundtable. Leaders and organizations associated with the Religious Right made a broad-based religious appeal to Americans that emphasized traditional family values, championed free-market economics, and advocated a hardline foreign policy approach to the Soviet Union. They also criticized secular and materialistic trends in American culture that many in the Religious Right associated with the moral and economic decline of the nation. The organizations of the Religious Right had a major influence on the 1976 and 1980 presidential elections by directly affecting the political fortunes of Jimmy Carter and Ronald Reagan. Although many of the organizations declined and disbanded in the late 1980s and throughout the 1990s, some of the organizations of the Religious Right persisted into the 2000s and continue to shape policy discussions, drive voter turnout, and influence religious and political life in the United States. Even though actors in the Religious Right appealed broadly to the conservative cultural sensibilities of Americans from Protestant, Catholic, Mormon, and Jewish backgrounds, the movement most capably mobilized white evangelical and fundamentalist Christians. The decentralized nature of white evangelical Protestantism means that organizers associated with the Religious Right mobilized coalitions of activists and rank-and-file members from large conservative denominational bodies such as the Southern Baptist Convention, the Presbyterian Church in America, and the Missouri Synod of the Lutheran Church, while also drawing support from independent churches associated with Reformed, Pentecostal, charismatic, and nondenominational Protestantism. Further, the term Religious Right has also been used by scholars and journalists alike to identify a broad ecumenical coalition of activist Catholics, Mormons, Jews, and other cultural conservatives who have made common cause with Protestants over social issues related to sexual morality—including resisting abortion rights, combating pornography, and fighting against rights for homosexuals—since the 1970s. Scholars often trace the roots of the Religious Right to the Fundamentalist-Modernist controversy, a series of theological and institutional disputes that split conservative Protestants in the early 20th century. In the intervening decades between the 1920s and 1970s, conservative evangelicals and fundamentalists developed an institutional subculture of churches, colleges, and voluntary societies that created a popular perception of their withdrawal and isolation from mainstream social and political culture in the United States. This institutional separation, however, did not stop conservative Protestants from contributing to many of the most important political controversies of the 20th century, including debates over cultural change, economic theory, and foreign policy during the Cold War. By the late 1970s, a unique convergence of social changes and new developments in law, politics, and media led to the emergence of a distinct coalition of special interest political groups that have since been labeled the Religious or Christian Right. These groups had a profound effect on electoral outcomes and public policy debates that has persisted well into the 21st century.
Radio’s affordability, portability, and use of local languages have long granted it a special status among mass media in Africa. Its development across the continent has followed remarkably similar paths despite clear differences in different countries’ language policies, economic fortunes, and political transformations. Common to many countries has been the virtual monopoly over the airwaves enjoyed by the state or parastate broadcasting corporations during the first decades of independence. The wave of democratization since the late 1980s has brought important changes to the constitutional and economic landscape in radio broadcasting. Although private, religious, and community stations have filled the airwaves in many countries, it is also important to recognize the many subtle ways in which state-controlled radio broadcasting, both before and after independence, could include alternative ideas, particularly in cultural and sports programming. By the same token, radio’s culpability in orchestrating oppression—or even genocide, as in Rwanda’s case—stands to be examined critically. Liberalized airwaves, on the other hand, draw attention to developments that find parallels in radio history elsewhere in the world. They include radio’s capacity to mediate intimacy between radio personalities and their listeners in a way that few other media can. They also become apparent in radio’s uses in encouraging participation and interaction among ordinary citizens through phone-in programs that build on the rapid uptake of mobile telephony across Africa. Such developments call for a notion of politics that makes it possible to observe radio’s influence across the domains of formal politics, religion, and commercial interests.