Affective imagery, or connotative meanings, play an important role in shaping public risk perceptions, policy support, and broader responses to climate change. These simple “top-of-mind” associations and their related affect help reveal how diverse audiences understand and interpret global warming. And as a relatively simple set of measures, they are easily incorporated into representative surveys, making it possible to identify, measure, and monitor how connotative meanings are distributed throughout a population and how they change over time. Affective image analysis can help identify distinct interpretive communities of like-minded individuals who share their own set of common meanings and interpretations. The images also provide a highly sensitive measure of changes in public discourse. As scientists, political elites, advocates, and the media change the frames, images, icons, and emotions they use to communicate climate change, they can influence the interpretations of the larger public. Likewise, as members of the public directly or vicariously experience specific events or learn more about climate risks, they construct their own connotative meanings, which can in turn influence larger currents of public discourse. This article traces the development of affective imagery analysis, reviews the studies that have implemented it, examines how affective images influence climate change risk perceptions and policy support, and charts several future directions of research.
Anthony Leiserowitz and Nicholas Smith
Among the factors that influence news decisions relative to climate change, journalistic background, professional norms, and culture are particularly important. There is empirical evidence that conservative journalists and media outlets are less likely to support the scientific consensus on climate change and more likely to promote climate change contrarianism. Journalists with less expertise on climate change may produce less accurate coverage, investigative journalists may be more critical towards science, and journalists with a positive attitude towards the subject of climate change may make it more salient in the news. There is also indication that climate journalists abandon the norm of balance and increasingly employ strategies of novelty, dramatization, personalization, and localization. The climate journalists also tend to synchronize their coverage to the policies of their governments. Finally, journalists from the interpretive community around the IPCC or from science-friendly cultures are more likely to support the consensus on climate change, while journalists from collectivist cultures are more likely to endorse binding international agreements.
Mary I. Unger
Black women readers have innovated various literacies—oral, textual, visual, and digital—as a way to validate their lived experiences, bond with one another, and lobby for their personal and collective agency. During the 18th century, black women made use of both vernacular and print cultures as strategies of survival and emancipation. Throughout the 19th century, they used reading for racial uplift in institutions such as the black press, the black women’s club movement, and literary societies. Moreover, they documented these acts of reading in cultural artifacts such as scrapbooks, which gave them the ability to manipulate print culture in deeply personal and political ways. Throughout these endeavors, black women readers deployed various literacies—reading both “aright” as well as “rogue”—to assert their agency in the era of print. In the 20th century, black women’s reading became even more professionalized in the role of editor, a position that facilitated the circulation and promotion of black women’s writing; this effort became even more urgent toward the end of the century when black feminists formed consciousness-raising groups and established new academic disciplines that depended on the recovery, anthologizing, and reading of black women’s writing. At the same time, from the postwar era through the end of the century, black women readers emerged as a significant reading demographic, courted by publishers who recognized them as a profitable consumer base. Into the 21st century, black women readers have turned to online and digital spaces in which to continue the tradition of reading for liberation and unity. In this way, the act of reading has also provided for black women a way to negotiate their relationships to American culture, each other, as well as themselves.