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Article

Mis- and Disinformation  

Yiyun Shou, Ozan Kuru, Eryn Newman, and Michael Smithson

Mis- and disinformation have been a major challenge in risk communication and management of natural hazards. Mis- and disinformation create obstacles by misleading the public about natural hazards, including risks, and consequently can adversely impact individual citizens’ behaviours. The origin and spread of mis- and disinformation involve a range of social and psychological factors. The issue of what is regarded as valid or invalid information boils down to socially constructed persuasions and agreements about what is true and what is not. The mechanism behind persuasion about misinformation could benefit from understanding persuasion about information in general. Some key psychological aspects of people’s susceptibility to mis- and disinformation centre around how people accept or reject knowledge, process information, and perceive knowledge and truth. Meanwhile, critical social and environmental aspects such as media and group dynamics facilitate the transmission and generation of mis- and disinformation. Both psychological and social factors can amplify each other in contributing to the difficulty in battling mis- and disinformation in the contemporary digital era. Combating mis- and disinformation requires efforts from various stakeholders, especially the media, government, and regulators. There have been increasing efforts from the scientific community, media, and governments to address the detrimental impacts of mis- and disinformation. A number of strategies and interventions have been introduced or implemented at the media and policymaking levels. However, there are critiques of these approaches and calls for more multilateral efforts to address mis- and disinformation in a larger societal context.

Article

A Relational Approach to Risk Communication  

Jing Zhu and Raul P. Lejano

It is instructive to juxtapose two contrasting models of risk communication. The first views risk communication as a product that is packaged and transmitted, unmodified and intact, to a passive public. The second, a relational approach, views it as a process in which experts, the public, and agencies engage in open communication, regarding the public as an equal partner in risk communication. The second model has the benefit of taking advantage of the public’s local knowledge and ability to engage in risk communication themselves. Risk communication should be understood as more of a dynamic process, and less of a packaged object. An example of the relational model is found in Bangladesh’s Cyclone Preparedness Programme, which has incorporated the relational model in its disaster risk reduction training for community volunteers. Nevertheless, the two contrasting models, in practice, are never mutually exclusive, and both are needed for effective disaster risk prevention.

Article

Managing Vulnerability During Cascading Disasters: Language Access Services  

Federico Marco Federici

Communication underpins all phases of disaster risk reduction: it is at the heart of risk mitigation, by increasing resilience and preparedness, and by interacting with affected communities in the response phase and throughout the reconstruction and recovery after a disaster. Communication does not alter the scope or severity of a disaster triggered by natural hazards, but the extent to which risk reduction strategies impact on affected regions depends greatly on existing differences inherent in the society of these regions. Ethnic minorities and multilingual language groups―which are not always one and the same―may become vulnerable groups when there has been little or no planning or no awareness of the impact of limited access to trustworthy information when the disaster strikes. Furthermore, large-scale disasters are likely to involve personnel from the humanitarian sector from both local and international offices. Communication in most large-scale events has progressively become multilingual; from the late 20th and early 21st centuries, it is expected that large disasters see collaboration between intergovernmental, governmental, local, national, and international entities that operate in different ways in rescue and relief operations. Regardless of linguistic contexts, communication of reliable information in a trustworthy manner is complex to achieve in the aftermath of a disaster, which may instantaneously affect telecommunication infrastructures (overloading VOIP and GPS systems). From coordination to information, clear communication plays a role in any activity intending to reduce risks, damages, morbidity, and mortality. Achieving clear communication in crisis management is a feat in a monolingual context: people from different organizations and with different capacities in multi-agency operations have at least a common language, nonetheless, terminology varies from one organization to another, thus hampering successful communication. Achieving effective and clear communication with multilingual communities, while using one language (or lingua franca), such as English, Arabic, Spanish, or Hindi, depending on the region, is impossible without due consideration to language translation.

Article

Hydrodynamic Modeling of Urban Flood Flows and Disaster Risk Reduction  

Brett F. Sanders

Communities facing urban flood risk have access to powerful flood simulation software for use in disaster-risk-reduction (DRR) initiatives. However, recent research has shown that flood risk continues to escalate globally, despite an increase in the primary outcome of flood simulation: increased knowledge. Thus, a key issue with the utilization of urban flood models is not necessarily development of new knowledge about flooding, but rather the achievement of more socially robust and context-sensitive knowledge production capable of converting knowledge into action. There are early indications that this can be accomplished when an urban flood model is used as a tool to bring together local lay and scientific expertise around local priorities and perceptions, and to advance improved, target-oriented methods of flood risk communication. The success of urban flood models as a facilitating agent for knowledge coproduction will depend on whether they are trusted by both the scientific and local expert, and to this end, whether the model constitutes an accurate approximation of flood dynamics is a key issue. This is not a sufficient condition for knowledge coproduction, but it is a necessary one. For example, trust can easily be eroded at the local level by disagreements among scientists about what constitutes an accurate approximation. Motivated by the need for confidence in urban flood models, and the wide variety of models available to users, this article reviews progress in urban flood model development over three eras: (1) the era of theory, when the foundation of urban flood models was established using fluid mechanics principles and considerable attention focused on development of computational methods for solving the one- and two-dimensional equations governing flood flows; (2) the era of data, which took form in the 2000s, and has motivated a reexamination of urban flood model design in response to the transformation from a data-poor to a data-rich modeling environment; and (3) the era of disaster risk reduction, whereby modeling tools are put in the hands of communities facing flood risk and are used to codevelop flood risk knowledge and transform knowledge to action. The article aims to inform decision makers and policy makers regarding the match between model selection and decision points, to orient the engineering community to the varied decision-making and policy needs that arise in the context of DRR activities, to highlight the opportunities and pitfalls associated with alternative urban flood modeling techniques, and to frame areas for future research.

Article

Exemplification Theory in Health and Risk Messaging  

Patric R. Spence, David Westerman, and Robert G. Rice

Humans often prefer representations that are cognitively easier to store, and such representations are easier to retrieve later to make judgments about the social world. Exemplification theory draws on physiological memory mechanisms and argues that simple, iconic, concrete, and emotionally arousing depictions of events (exemplars) are favored and thus more likely to be stored and used than are abstract, inconsequential depictions or representations. Inconsequential information or representations are forgotten because they are not processed as being essential for survival. Exemplified events vary on a continuum of how accurately they represent a larger occurrence of events. Through specific uses of pictures, quotes and other depictive strategies, concrete, iconic, and emotionally arousing information is often added to a story. Research has documented the strength of specific exemplars in creating inaccurate estimations of events and perceptions of severity and susceptibility. Moreover, in the presence of a risk, portrayals with exemplars have been shown to motivate individuals to intend to change behavior. Exemplification is a strong theory that is understudied and underutilized. The theory has strong explanatory, predictive, and organizing power, and it has application to phenomena in contexts such as media effects, persuasion, crisis and risk communication, health communication and public relations.

Article

Mental Models of Risk  

Ann Bostrom

Mental models of health risks are the causal beliefs that comprise one’s inference engines for the interpretation and prediction of health and illness experiences and messages. Mental models of health risks can be parsed into a handful of common elements, including beliefs about causes, consequences, and cures as well as identifying information such as symptoms and timing. Mental models research deriving from a risk and decision analysis framework emphasizes exposure sources and pathways as part of causal thinking as well as how interventions may reduce or increase the risk. Mental models can be developed as a function of one’s goals or the problem in a specific context, rather than as coherent, stable knowledge structures in long-term memory. For this reason they can be piecemeal and inconsistent in the absence of expertise or experience with the risk. Derived often by analogy with more familiar risks, mental models of health risks can lead to effective health behaviors but also to costly inaction or misplaced action. Assessing mental models of hazardous processes can contribute to the design of effective risk communications by identifying the concrete information message recipients need to cope with health risks, thereby making or strengthening common-sense links between risk and action representations. Although a wide variety of research methods are used to investigate mental models, achieving this level of specificity requires attention to substantive details. Researchers are beginning to better understand the interactions between mental models of risk and their social, cultural, and physical contexts, but much remains to explore.

Article

Absent Information in Integrative Environmental and Health Risk Communication  

Jari Lyytimäki and Timo Assmuth

Communication is typically understood in terms of what is communicated. However, the importance of what is intentionally or unintentionally left out from the communication process is high in many fields, notably in communication about environmental and health risks. The question is not only about the absolute lack of information. The rapidly increasing amount and variability of available data require actors to identify, collect, and interpret relevant information and screen out irrelevant or misleading messages that may lead to unjustified scares or hopes and other unwanted consequences. The ideal of balanced, integrative, and careful risk communication can only rarely be seen in real-life risk communication, shaped by competition and interaction between actors emphasizing some risks, downplaying others, and leaving many kinds of information aside, as well as by personal factors such as emotions and values, prompting different types of responses. Consequently, risk communication is strongly influenced by the characteristics of the risks themselves, the kinds of knowledge on them and related uncertainties, and the psychological and sociocultural factors shaping the cognitive and emotive responses of those engaged in communication. The physical, economic, and cultural contexts also play a large role. The various roles and factors of absent information in integrative environmental and health risk communication are illustrated by two examples. First, health and environmental risks from chemicals represent an intensively studied and widely debated field that involves many types of absent information, ranging from purposeful nondisclosure aimed to guarantee public safety or commercial interests to genuinely unknown risks caused by long-term and cumulative effects of multiple chemicals. Second, light pollution represents an emerging environmental and health issue that has gained only limited public attention even though it is associated with a radical global environmental change that is very easy to observe. In both cases, integrative communication essentially involves a multidimensional comparison of risks, including the uncertainties and benefits associated with them, and the options available to reduce or avoid them. Public debate and reflection on the adequacy of risk information and on the needs and opportunities to gain and apply relevant information is a key issue of risk management. The notion of absent information underlines that even the most widely debated risk issues may fall into oblivion and re-emerge in an altered form or under different framings. A typology of types of absent information based on frameworks of risk communication can help one recognize its reasons, implications, and remediation.

Article

Natech Risk Communication  

Dimitrios Tzioutzios, Maria Camila Suarez-Paba, Xiaolong Luo, and Ana Maria Cruz

Risk communication and information disclosure regarding chemical accidents entail the provision of relevant information to communities potentially affected by such incidents. This enables communities to comprehend the hazards and risks associated with nearby hazardous installations and to take appropriate actions during emergencies. This aspect of community preparedness is crucial in the context of technological accidents caused by natural hazards, often involving the release of hazardous materials. Such Natech risks have garnered considerable attention from both researchers and practitioners in the field of risk communication. Over the years, there has been a concerted effort by disaster risk researchers and practitioners to foster a cooperative environment between institutions and communities based on principles of transparency and effective communication. The turn of the century witnessed an increasing focus on Natech risks, with high-profile events such as the Kocaeli earthquake in Turkey (1999), Hurricanes Katrina and Rita in the United States (2004), and the Great East Japan Earthquake and Tsunami coupled with the Fukushima Dai-ichi nuclear accident (2011). These events heightened academic interest in Natech risks and spurred research efforts into their identification, assessment, and management. As the systemic challenges, uncertainties, and complexities of managing Natech accident risks became apparent, the academic field of risk communication expanded its focus. Research evolved from examining risk perception, household evacuation behavior, and disaster preparedness to encompass broader topics such as risk-informed decision-making through transparency and community engagement. Despite the establishment of regulatory frameworks like the Emergency Planning and Community Right-to-Know Act in the United States and the Seveso Directives in the European Union, international organizations emphasize the need for further advancements in chemical accident risk information disclosure. Initiatives advocating for the right to know highlight the importance of community preparedness and empowerment in addressing chemical accidents. Analysis of regulatory frameworks governing chemical and Natech risk management and communication can provide valuable insights into global practices. Issues concerning citizen participation and entitlement to information have become increasingly important in disaster risk management studies. Going forward, there is a need for additional research to understand the perspectives of stakeholders involved in Natech risk and to assess the impact of their interactions on perceptions and behaviors. A nuanced understanding of how individuals seek and exchange information regarding Natech risk, as well as the effects of different communication channels on disaster preparedness behavior, is essential. Moreover, there is still much to explore in terms of community perceptions and communication strategies concerning Natech risks. The disclosure of chemical and Natech risk information raises significant ethical considerations regarding community preparedness, warranting rigorous academic scrutiny. By adopting a multifaceted approach encompassing scholarly inquiry, ethical deliberation, and practical engagement, the discourse on Natech risk communication can significantly advance societal resilience against emergent threats.

Article

Bridging Risk Communication and Health Literacy to Improve Health Outcomes Related to Heat  

Kristin VanderMolen and Benjamin Hatchett

Extreme heat, whether occurring as single or multiple anomalously hot days and nights, poses direct and indirect impacts to human health and to built and natural systems. Direct impacts include heat-related illnesses (e.g., heat cramps, heat exhaustion, heatstroke) and mortality. Indirect impacts include exacerbations of other hazards, like drought and wildfire, as well as stressors like air pollution. Adaptation to extreme heat can take many forms, such as in behavioral, institutional, infrastructural, technological, and ecosystem-based change. It can also take place on varying levels or spatial scales, requiring different resources and time frames to implement. Given that heat-related illnesses and mortality are often preventable when people are able to take protective action, one potentially near-term, relatively cost-efficient, and effective adaptation is to successfully inform the public about heat risk. This requires not only communicating with the public about heat risk when it is imminent (i.e., institutional adaptation), but also educating the public about heat risk such that it can interpret and make use of the messaging received (i.e., behavioral adaptation). The field of risk communication offers recommendations and guidance that can help inform heat risk communication, for example related to warning source and channel as well as to message purpose, content, and style. Similarly, the field of health literacy, and in particular the newly conceptualized “climate and health literacy,” offer proposed pathways that can be leveraged to help educate the public about heat risk. Bridging these two fields and the actors (or practitioners) within them therefore promises to be fruitful in the reduction of heat-related morbidity and mortality and in improving overall health outcomes in vulnerable populations across the globe. Critically, however, to be effective, both risk communication and climate and health literacy must be designed with direct knowledge of and engagement with target audiences. Accordingly, actors within these fields should collaborate not only with one another but also with the specific audiences they intend to serve.

Article

Diversity in Audiences  

Julia Metag and Kira Klinger

Examining risk communication is important in determining how audiences perceive, understand, and ultimately respond to natural hazards and their causes as well as the (political) measures that are implemented to prevent them. The audience, however, should not be conceptualized as a uniform and homogeneous mass but, rather, as comprising distinct groups that differ in their perceptions of natural hazards, their attitudes toward risk, their knowledge and information behavior, as well as their behavior with regard to preparing for and acting during and after a natural hazard. Conceptualizing audiences in this way accounts for pluralization and fragmentation tendencies on a societal level. The diversity of audiences has led to segmentation analyses becoming a prominent approach in understanding audiences in social and behavioral sciences. An audience segment is identified by the shared characteristics of a specific group within a broader audience. From a risk communication perspective, acknowledging audience diversity and studying different audience segments allows for tailored risk communication regarding natural hazards. These segments can differ depending on which issue is concerned, and this can also change over time. When conducting audience segmentation analyses, researchers must choose between different types of segmentation analyses (e.g., a priori vs. post hoc analyses or psychographic vs. behavioral analyses), which kind of variables they select to base their segmentation on, which audience or population is under study, and which methodological (e.g., quantitative vs. qualitative methods) and analytical approach they apply. There are some audience segmentation studies directly dedicated to natural hazards which show that there are diverse audience groups differing in their awareness of the risks of natural hazards and their information behavior and needs. These studies reveal that examining diverse audiences based on segmentation can be beneficial in tailoring communication activities, engaging specific—particularly vulnerable—groups, and improving community participation. Regarding challenges, it remains questionable to what extent skeptical groups can be reached, even if they are identified through segmentation analysis, and whether separate segment-specific communication could come at the expense of building a social consensus. Nonetheless, target group–specific communication allows campaigners to foster dialogue regarding risks and natural hazards by enabling them to persuade many members of society to join the dialogue and use the segments’ preferred communication strategies in terms of channels, tone, and content.

Article

Scientific Uncertainty in Health and Risk Messaging  

Stephen Zehr

Expressions of scientific uncertainty are normal features of scientific articles and professional presentations. Journal articles typically include research questions at the beginning, probabilistic accounts of findings in the middle, and new research questions at the end. These uncertainty claims are used to construct clear boundaries between uncertain and certain scientific knowledge. Interesting questions emerge, however, when scientific uncertainty is communicated in occasions for public science (e.g., newspaper accounts of science, scientific expertise in political deliberations, science in stakeholder claims directed to the public, and so forth). Scientific uncertainty is especially important in the communication of environmental and health risks where public action is expected despite uncertain knowledge. Public science contexts are made more complex by the presence of multiple actors such as citizen-scientists, journalists, stakeholders, social movement actors, politicians, and so on who perform important functions in the communication and interpretation of scientific information and bring in diverse norms and values. A past assumption among researchers was that scientists would deemphasize or ignore uncertainties in these situations to better match their claims with a public perception of science as an objective, truth-building institution. However, more recent research indicates variability in the likelihood that scientists communicate uncertainties and in the public reception and use of uncertainty claims. Many scientists still believe that scientific uncertainty will be misunderstood by the public and misused by interest groups involved with an issue, while others recognize a need to clearly translate what is known and not known. Much social science analysis of scientific uncertainty in public science views it as a socially constructed phenomenon, where it depends less upon a particular state of scientific research (what scientists are certain and uncertain of) and more upon contextual factors, the actors involved, and the meanings attached to scientific claims. Scientific uncertainty is often emergent in public science, both in the sense that the boundary between what is certain and uncertain can be managed and manipulated by powerful actors and in the sense that as scientific knowledge confronts diverse public norms, values, local knowledges, and interests new areas of uncertainty emerge. Scientific uncertainty may emerge as a consequence of social conflict rather than being its cause. In public science scientific uncertainty can be interpreted as a normal state of affairs and, in the long run, may not be that detrimental to solving societal problems if it opens up new avenues and pathways for thinking about solutions. Of course, the presence of scientific uncertainty can also be used to legitimate inaction.

Article

Social Amplification of Risk in Health and Risk Messaging  

Yulia A. Strekalova and Janice L. Krieger

Risk is a social construction, and its understanding by information consumers is shaped through interaction with messages, opinions, shared and learned experiences, and interpretations of the characteristics of risk. Social actors and information flows can provide heuristic cues about risks, their relative importance and unimportance, and the attention that an information consumer ought to pay to a particular risk. Social cues can also accentuate particular characteristics of risk, further amplifying or attenuating attention to it and shaping behaviors. This, in turn, can generate secondary and tertiary effects resultant from the public’s reaction to risk. The process of social amplification of risk, therefore, has structural components that include the social elements that get enacted in the process of the translation of risk information. Risk amplification is also affected by message factors, which can dramatize information, increase attention and uncertainty, and generate shared signals and symbols. And finally, social amplification of risks results in reactions that can shape pathways for risk assessment and management, frame views, fuel intergroup dynamics in response to risk, contribute to the accumulation of experiential knowledge and signals of different risk situations, and label and stigmatize some groups or outcomes as undesirable.

Article

Agenda Setting in Health and Risk Messaging  

Karyn Ogata Jones

Since McCombs and Shaw first introduced the theory in 1972, agenda setting has emerged as one of the most influential perspectives in the study of the effects of mass media. Broadly defined, “agenda setting” refers to the ability of mass media sources to identify the most salient topics, thereby “setting the agendas” for audiences. In telling us what to think about, then, mass media sources are perceived to play an influential role in determining priorities related to policies, values, and knowledge on a given topic or issue. Scholars have studied this phenomenon according to both object (issue) salience and attribute salience and along aggregate and individual audience responses. The audience characteristics of need for orientation, uncertainty, relevance, and involvement are advanced as moderating and predicting agenda-setting effects. When agenda-setting theory is applied to the study of messaging related to health and risk communication, scholars have reviewed and identified common themes and topics that generally include media’s role in educating and informing the public about specific health conditions as well as public health priorities and administrative policies. Agenda setting is often examined in terms of measuring mass media effects on audiences. Looking at interpersonal communication, such as that coming from medical providers, opinion leaders, or peer networks, in studies will allow research to examine the combined effects of interpersonal and mass communication. Testing possible interactions among differing sources of information along with assessment of issue and attribute salience among audiences according to an agenda-setting framework serves to document audience trends and lived experiences with regard to mass media, health, and risk communication.

Article

Direct-to-Consumer Advertising and Health and Risk Messaging  

Kimberly A. Kaphingst

Direct-to-consumer advertising of prescription drugs (DTCA) is a multibillion-dollar industry in the United States, affecting the health-care landscape. DTCA has been controversial, since a major increase in this type of advertising resulted from re-interpretation of existing regulations in the late 20th century. Health and risk communication research can inform many of the controversial issues, assisting physicians, policymakers, and the public in understanding how consumers respond to DTCA. Prior research addresses four major topics: (1) the content of DTCA in different channels, (2) consumers’ perceptions of and responses to DTCA, (3) individual-level factors that affect how consumers respond to DTCA, and (4) message factors that impact consumers’ responses. Such research shows that the presentation of risk and benefits information is generally not balanced in DTCA, likely affecting consumers’ attitudes toward and comprehension of the risk information. In addition, despite consumers’ generally somewhat negative or neutral perceptions of DTCA, this advertising seems to affect their health information seeking and communication behaviors. Finally, a wide range of individual-level and message factors have been shown to have an impact on how consumers process and respond to DTCA. Consumers’ responses, including how they process the information, request prescription drugs from providers, and share information about prescription drugs, have an important impact on the effects of DTCA. The fields of health and risk communication therefore bring theories and methodologies that are essential to better understanding the impact of this advertising.

Article

Numeracy in Health and Risk Messaging  

Priscila G. Brust-Renck, Julia Nolte, and Valerie F. Reyna

The complexity of numerical information about health risks and benefits places demands on people that many are not prepared to meet. For example, much information about health is communicated numerically, such as treatment risks and effectiveness, lifestyle benefits, and the chances of side effects from medication. However, many people—especially the old, the poor, and the less educated—have difficulty understanding numerical information that would enable them to make informed health decisions. Some evidence also suggests cultural and gender differences (although their causes have been disputed). The ability to use and understand numbers (i.e., numeracy) plays an important role in how information should be displayed and communicated. Measuring differences in numeracy provides a standard to guide one’s approach when communicating risk. Several surveys have been developed to allow for a descriptive assessment of basic and analytical mathematical skills in nationally representative samples (e.g., NAEP, NAAL, PISA, PIACC). Other measures assess specific skills, such as perception of numbers (e.g., number line, approximation, dots tasks), individual perception of one’s own ability (i.e., Subjective Numeracy Scale), and arithmetic computation ability (i.e., Objective Numeracy Scales, Abbreviated Numeracy Scale, and Berlin Numeracy Test). Difficulties associated with low numeracy extend well beyond the inability to understand place value or perform computations. Understanding and remediating low numeracy requires getting below the surface of errors in judgment and decision making to the deeper level of scientific theory. Despite the relevance of numbers in decision making, there is a certain level of disagreement regarding the psychological mechanisms involved in numeracy. Studies show that people have a basic mental representation of numbers in which the discriminability of two magnitudes is a function of their ratio rather than their difference (psychophysical approaches). Numerical reasoning has been identified with quantitative and analytical processes, and such computation is often seen as an accurate and objective way to process information (traditional dual-process approaches as applied to numeracy). However, these approaches do not account for the contradictory evidence that reliance on analysis is not sufficient for many decisions and has been associated with worse performance for some decisions. Studies supporting a more recent dual-process approach—one that accounts for standard and paradoxical effects of numeracy on risk communication—emphasize the role of intuition: this is a kind of advanced thinking that operates on gist representations, which capture qualitative understanding of the meaning of numbers that is relevant in decision making (Fuzzy Trace Theory). According to Fuzzy Trace Theory, people encode both actual numbers (verbatim representations) and qualitative interpretations of their bottom-line meaning (gist representations) but prefer to rely on the qualitative gist representations when possible. Thus, potential difficulties in decision making arising from deficits in numeracy can be resolved through meaningful communication of risk. Creating narratives that emphasize the contextually relevant underlying gist of risk and using methods that convey the meaning behind numeric presentations (e.g., use of appropriate arrays to communicate linear trends, meaningful relations among magnitudes, and inclusion relations among classes) improve understanding and decision making for both numerate and innumerate individuals.

Article

Structuration Theory and Health and Risk Messaging  

Joel Iverson, Tomeka Robinson, and Steven J. Venette

Risk can be defined using a mathematical formula—probability multiplied by consequences. An essential element of risk communication is a focus on messages within organizations. However, many health-related risks such as Ebola extend beyond an individual organization and risk is better understood as a social construction cogenerated within and between systems. Therefore, the process is influenced by systemic and supra-systemic values and predilections. Risk from a structurational perspective allows an understanding of the public as well as organizational responses to risk. Structuration theory provides a useful lens to move beyond seeing organizations as something that flows within an organization to understanding how organizations are enacted through communication. Structuration theory articulates the connections between systems and structures through the action of agents, whose practices produce and reproduce the rules and resources of social life. Within the structuration tradition, organizational communication scholars have shifted to an understanding of the communicative constitution of organizations (CCO). Specifically, one of the theories of CCO is the Four Flows Model. The four flows highlight the ways people enact organizations and provide a means to analyze the various ways communication constitutes organizations. The four flows are membership negotiation, activity coordination, reflexive self-structuring, and institutional positioning. Membership negotiation enacts the inner members and outsiders at a basic level including socialization, identity, and assimilation. Activity coordination produces collective action around a specific goal. Reflexive self-structuring is the decentralized enactment of structures for the organization through the communication of policies. Institutional positioning covers the macro-level actions where people in the organization act as an entity within the environment. When considering the public reaction to Ebola, a simple way to evaluate risk perception is the intersection of dread and control. The U.S. public considered Ebola a serious risk. From a structuration perspective, the viral nature of twitter, media coverage, and public discussion generated resources for fear to be exacerbated. Structuration theory allows us to position the risk beliefs as rules and resources that are reproduced through discourse. The organizational implications fall primarily into the two flows of institutional positioning and reflexive self-structuring. For institutional positioning, U.S. healthcare organizations faced general public dread and perceived lack of control. Within the United States multiple policies and procedures were changed, thus fulfilling the second flow of organizational self-structuring. The Ebola risk had a significant impact on the communicative constitution of health-care organizations in the United States and beyond. Overall, risk is communicatively constituted, as are organizations. The interplay between risk and health-care organizations is evident through the analysis of American cases of Ebola. Structuration theory provides a means for exploring and understanding the communicative nature of risk and situates that risk within the larger systems of organizations.

Article

Communicating About Climate Change, Natural Gas Development, and “Fracking”: U.S. and International Perspectives  

Christopher E. Clarke, Dylan Budgen, Darrick T.N. Evensen, Richard C. Stedman, Hilary S. Boudet, and Jeffrey B. Jacquet

The impacts associated with unconventional natural gas development (UGD) via hydraulic fracturing have generated considerable controversy and introduced terms such as “fracking” into the public lexicon. From a climate change perspective, transitioning from fossil fuels to renewable sources in order to potentially avoid the worst consequences of a warming planet will need to also consider the climate implications of increased UGD and natural gas use that follows. Specifically, how much greenhouse gas is emitted as natural gas is extracted, transported, and consumed relative to other energy sources? Is UGD a “cleaner” energy source? Compared to what? Does it postpone or “bridge” the transition from fossil fuels to renewable energy? Public perception of UGD’s climate impacts not only reflect individual attitudes but broader social discourse among stakeholder groups. Understanding these perceptions, their psychological and social factors antecedents, and how to engage audiences on this topic will play a key role in UGD’s long-term trajectory, especially as it relates to climate change. An added challenge is that most public opinion studies specific to UGD’s climate impacts (and indeed UGD in general) are limited to the United States, Canada, and a few countries in Europe and Africa, with other parts of the world entirely absent. Nonetheless, the studies that do exist highlight several common themes. In particular, UGD tends to be viewed as cleaner relative to fossil fuels because of the belief it produces less carbon emissions as a result of natural gas extraction and consumption. However, it tends to be viewed as dirtier relative to renewables amid the belief that it increases carbon emissions. This finding complements research showing that natural gas occupies a middle ground between renewables and other fossil fuels in terms of acceptance. Moreover, the extent UGD serves as a bridge energy source remains contentious, with some arguing that it and the natural gas it produces complement fossil fuels and facilitates a transition to renewables, while others claim that UGD entrenches society’s continued reliance on the former. Overall, despite the contentious nature of these issues, UGD’s climate impacts appear less salient across countries than other health, environmental, and economic impacts, perhaps because they are psychologically distant and difficult to experience directly. Amid efforts to convey the public health risks associated with a changing climate, we believe that emphasizing the public health dimensions of UGD’s climate impacts can potentially make them more psychologically tangible. Positively framed messages emphasize that reducing carbon emissions tied to both unconventional natural gas extraction and natural gas consumption (relative to other fossil fuels) and thus mitigating the resultant climate change that follows benefits public health. Conversely, negatively framed messages emphasize that increasing carbon emissions (relative to renewables) and thus amplifying the resultant climate change adversely affects public health. At present, though, there is little evidence as to how these messages affect the perceived connection between UGD’s climate impacts and public health and, in turn, support for UGD versus other energy types. Nor is it clear how these outcomes may vary across countries based on public sentiment toward UGD and climate change along with a variety of psychological and social factors that influence such sentiment. Data available for some countries offers tantalizing scenarios, but we remain limited due to the lack of social science research in countries outside the United States and a handful of others. We call for cross-national comparative studies that include places where UGD—and social science research on it—is still maturing.

Article

Risk Perception and Its Impacts on Risk Governance  

Ortwin Renn, Andreas Klinke, Pia-Johanna Schweizer, and Ferdiana Hoti

Risk perception is an important component of risk governance, but it cannot and should not determine environmental policies. The reality is that people suffer and even die as a result of false information or perception biases. It is particularly important to be aware of intuitive heuristics and common biases in making inferences from information in a situation where personal or institutional decisions have far-reaching consequences. The gap between risk assessment and risk perception is an important aspect of environmental policy-making. Communicators, risk managers, as well as representatives of the media, stakeholders, and the affected public should be well informed about the results of risk perception and risk response studies. They should be aware of typical patterns of information processing and reasoning when they engage in designing communication programs and risk management measures. At the same time, the potential recipients of information should be cognizant of the major psychological and social mechanisms of perception as a means to avoid painful errors. To reach this goal of mutual enlightenment, it is crucial to understand the mechanisms and processes of how people perceive risks (with emphasis on environmental risks) and how they behave on the basis of their perceptions. Based on the insights from cognitive psychology, social psychology, micro-sociology, and behavioral studies, one can distill some basic lessons for risk governance that reflect universal characteristics of perception and that can be taken for granted in many different cultures and risk contexts. This task of mutual enlightenment on the basis of evidence-based research and investigations is constrained by complexity, uncertainty, and ambiguity in describing, assessing, and analyzing risks, in particular environmental risks. The idea that the “truth” needs to be framed in a way that the targeted audience understands the message is far too simple. In a stochastic and nonlinear understanding of (environmental) risk there are always several (scientifically) legitimate ways of representing scientific insights and causal inferences. Much knowledge in risk and disaster assessment is based on incomplete models, simplified simulations, and expert judgments with a high degree of uncertainty and ambiguity. The juxtaposition of scientific truth, on one hand, and erroneous risk perception, on the other hand, does not reflect the real situation and lends itself to a vision of expertocracy that is neither functionally correct nor democratically justified. The main challenge is to initiate a dialogue that incorporates the limits and uncertainties of scientific knowledge and also starts a learning process by which obvious misperceptions are corrected and the legitimate corridor of interpretation is jointly defined. In essence, expert opinion and lay perception need to be perceived as complementing rather than competing with each other. The very essence of responsible action is to make viable and morally justified decisions in the face of uncertainty based on a range of scientifically legitimate expert assessments. These assessments have to be embedded into the context of criteria for acceptable risks, trade-offs between risks to humans and ecosystems, equitable risk and benefit distribution, and precautionary measures. These criteria most precisely reflect the main concerns revealed by empirical studies on risk perception. Political decision-makers are therefore well advised to collect both ethically justifiable evaluation criteria and standards and the best available systematic knowledge that inform us about the performance of each risk source or disaster-reduction option according to criteria that have been identified and approved in a legitimate due process. Ultimately, decisions on acceptable risks have to be based on a subjective mix of factual evidence, attitudes toward uncertainties, and moral standards.

Article

Fatalism, Causal Reasoning, and Natural Hazards  

John McClure

Fatalism about natural disasters hinders action to prepare for those disasters, and overcoming this fatalism is one key element to preparing people for these disasters. Research by Bostrom and colleagues shows that failure to act often reflects gaps and misconceptions in citizen’s mental models of disasters. Research by McClure and colleagues shows that fatalistic attitudes reflect people’s attributing damage to uncontrollable natural causes rather than controllable human actions, such as preparation. Research shows which precise features of risk communications lead people to see damage as preventable and to attribute damage to controllable human actions. Messages that enhance the accuracy of mental models of disasters by including human factors recognized by experts lead to increased preparedness. Effective messages also communicate that major damage in disasters is often distinctive and reflects controllable causes. These messages underpin causal judgments that reduce fatalism and enhance preparation. Many of these messages are not only beneficial but also newsworthy. Messages that are logically equivalent but are differently framed have varying effects on risk judgments and preparedness. The causes of harm in disasters are often contested, because they often imply human responsibility for the outcomes and entail significant cost.

Article

Climate Change Communication  

Amy E. Chadwick

Climate change, which includes global warming, is a serious and pervasive challenge for local and global communities. Communication theorists, researchers, and practitioners are well positioned to describe, predict, and affect how we communicate about climate change. Our theories, research methods, and practices have many potential roles in reducing climate change and its effects. Climate change communication is a growing field that examines a range of factors that affect and are affected by how we communicate about climate change. Climate change communication covers a broad range of philosophical and research traditions, including humanistic-rhetorical analyses, interpretive qualitative studies, and social-scientific quantitative surveys and experiments. Climate change communication examines a range of factors that affect and are affected by how we communicate about climate change. Much of the research in climate change communication focuses on public understanding of climate change, factors that affect public understanding, media coverage and framing, media effects, and risk perceptions. Less prevalent, growing areas of research include civic engagement and public participation, organizational communication, and persuasive strategies to affect attitudes, beliefs, and behaviors related to the climate. In all of these areas, most of the research on climate change communication has been conducted in the United States, United Kingdom, Australia, Canada, and Western European countries. There is a need to expand the climate change communication research into other regions, particularly developing countries. In addition, climate change communication has natural links to environmental and health communication; therefore, communication scholars should also examine research from these areas to develop insights into climate change communication.