Search Results

Many of us use smartphones, and many smartphones are equipped with the Global Positioning System (GPS). This enables health promoters to send us messages on specific locations where healthy behavior is possible or where we are at risk of unhealthy behavior. Until now, the practice of sending location-based messages has been mostly restricted to commercial advertisements, most often in retail settings. However, opportunities for health promotion practice are vast. For one, location-based messages can be used to complement environmental interventions, where the environment is changed to promote health behavior. Second, location-based messages incorporate opportunities to tailor these messages to individual characteristics of the recipient, increasing perceived relevance. Finally, location-based messages offer the distinct possibility to communicate context-dependent social norm information. Five preliminary studies tested the effects of location-based messages targeting food choice. The results suggest that sending location-based messages is feasible and can be effective. Future studies should explore which messages are most effective under which circumstances.

Social norms are a powerful force in organizations. While different literatures across fields have developed differing definitions and categories, social norms are commonly defined as and divided into descriptive norms, i.e., the most commonly enacted behavior, and prescriptive norms, i.e., the behavior most commonly viewed as acceptable or appropriate. Different literatures have also led to differing focuses of investigation for social norms research. Economic theorists have tended to examine social norm emergence by studying how social norms evolve to reduce negative or create positive externalities in situations. Organizational theorists and sociologists have instead focused on the social pressures which maintain social norms in groups over time, and eventually can lead group members to internalize the social norm. In contrast, social psychologists have tended to focus on how to use social norms in interventions aimed at reducing negative behaviors. Integrating these divergent streams of research proves important for future research.

Many studies have established that religious people display higher levels of prejudice. The review of the literature suggests, however, that in order to understand the relationship between religion and prejudice, it is important to consider the target of prejudice as well as the multifaceted nature of religion. Regarding the target of prejudice, some prejudices may be condemned in religious communities, whereas others may be perceived to be promoted by religious communities. Religion as a multifaceted construct encompasses social, moral, cognitive, and emotional aspects. In its relations with prejudice, the social and cognitive dimension are particularly relevant, as these dimensions determine who is considered to be an in-group member and what constitutes a threat to the own religious worldview. Furthermore, it has also been shown that the exposure to religious concepts influences prejudicial reactions. Finally, a review of the studies conducted outside the context of white Christians in North America and Europe shows that, regardless of social context and religious denomination, prejudice can to a large extent be explained by perceptions of threat, for example, to one’s belief system, which may especially be important for religious people.

The term political correctness (PC) has been used since the 1930s in Maoist China, where it meant fall in line with the Communist Party’s politics. In the 1980s, there was a revival of the use of the term. For some, PC now primes the prohibition of speech that is seen as derogatory toward historically marginalized groups, and well as the encouragement of more multicultural perspectives. Others see PC in a pejorative sense, thinking of liberal extremism. Since the start of the liberal PC movement in the 1980s, people ranging from sensationalist conservative politicians to serious and thoughtful academics have raised concerns about the negative consequences of PC. Those in support of PC claim that using more inclusive language representing more diverse voices in college classrooms helps improve the lives of members of marginalized groups. On the other hand, many professors and university health professionals have raised concerns that PC culture is too extreme, and the norms are preventing students from developing critical thinking skills. Despite the fact that the debate has being going on for nearly 30 years, little has been resolved. Though many have written their opinions of PC, few have theorized about why it exists or how it functions. Furthermore, although empirical research has peripherally examined the effects of some PC-related issues, very little empirical research has explicitly tested the effects of PC. In order to encourage further theorizing and empirical research about this topic, a short history of the PC movement is presented, a background on social norms and ideology helps provide useful insight for understanding PC, and the small amount of empirical research that explicitly examines PC, such as research on language and the pressure to appear PC, is presented to help with ideas for future research.

Basic concepts and important processes about groups’ reactions to deviance, such as group affiliation, social norms, deviance, and its consequences for groups and behavior of their members, have largely been conceptualized by social psychological and sociological theoretical frameworks: the small group framework, the social identification framework, and the collective solidarity framework. Subjective group dynamics theory articulates between these frameworks on the understanding of antecedents and consequences of group reaction to deviance. Punishment or derogation of deviant ingroup members stems from an interplay between an intergroup descriptive focus and an intragroup prescriptive focus that are adopted by group members when faced by ingroup deviance in intergroup contexts. Ingroup deviants contribute negatively to individuals’ social identity, and they are punished or derogated, which may materialize in terms of negative evaluations and/or marginalization and social exclusion. However, normative individuals’ reactions to ingroup deviants are protective of the group’s identity and its norms, not because the group is purged from its deviants but rather because in derogating and punishing them, normative members strengthen their ingroup identification, their commitment to the norms the deviants have violated, and, ultimately, reinforce group cohesiveness and the solidarity among ingroup members. Derogation and punishment of ingroup deviants would therefore function as an ultimate device to ensure normative members’ social inclusion.

Experimental economics has moved beyond the traditional focus on market mechanisms and the “invisible hand” by applying sociological and socio-psychological knowledge in the study of rationality, markets, and efficiency. This knowledge includes social preferences, social norms, and cross-cultural variation in motivations. In turn, the renewed interest in causation, social mechanisms, and middle-range theories in sociology has led to a renaissance of research employing experimental methods. This includes laboratory experiments but also a wide range of field experiments with diverse samples and settings. By focusing on a set of research topics that have proven to be of substantive interest to both disciplines—cooperation in social dilemmas, trust and trustworthiness, and social norms—this article highlights innovative interdisciplinary research that connects experimental economics with experimental sociology. Experimental economics and experimental sociology can still learn much from each other, providing economists and sociologists with an opportunity to collaborate and advance knowledge on a range of underexplored topics of interest to both disciplines.

Punishment has been regarded as an important instrument to sustain human cooperation. A great deal of experimental research has been conducted to understand human punishment behavior, in particular, informal peer punishment. What drives individuals to incur cost to punish others? How does punishment influence human behavior? Punishment behavior has been observed when the individual does not expect to meet the wrongdoers again in the future and thus has no monetary incentive to punish. Several reasons for such retributive punishment have been proposed and studied. Punishment can be used to express certain values, attitudes, or emotions. Egalitarianism triggers punishment when the transgression leads to inequality. The norm to punish the wrongdoers may also lead people to incur costs to punish even when it is not what they intrinsically want to do. Individuals sometimes punish wrongdoers even when they are not the victim. The motivation underlying the third-party punishment can be different than the second-party punishment. In addition, restricting the punishment power to a third party can be important to mitigate antisocial punishment when unrestricted second-party peer punishment leads to antisocial punishments and escalating retaliation. It is important to note that punishment does not always promote cooperation. Imposing fines can crowd out intrinsic motivation to cooperate when it changes people’s perception of social interactions from a generous, non-market activity to a market commodity and leads to more selfish profit-maximizing behavior. To avoid the crowding-out effect, it is important to implement the punishment in a way that it sends a clear signal that the punished behavior violates social norms.

Descriptive stereotypes such as “girls are not good at mathematics” or prescriptive stereotypes, that is, fixed views about women’s societal roles, can explain the persistent gender gap in mathematics. Stereotypes lower girls’ beliefs, expectations, and incentives to put forth effort, and can constrain girls’ choices in male-dominated high-paying careers that are math-intensive and that require strong math skills. This gap slows progress toward gender equality in the labor market and hinders productivity and economic growth. Policy interventions to alleviate the negative impacts of descriptive stereotypes aim to prevent girls from internalizing socially constructed behaviors aligned with prevalent gender stereotypes regarding the innate mathematical abilities of boys and girls. Boosting girls’ confidence in their math skills includes introducing them to female role models, such as women math teachers, using gender-neutral language, and providing textbooks and other teaching materials that challenge gender stereotypes. A different set of policies focuses on altering the environment in which girls learn, rather than modifying their beliefs. By adjusting the testing methods (such as reducing the level of competition) or adapting the instructional approach to better align with the learning style of girls, it is possible to create an environment that enables more girls to achieve their maximum potential and to accurately assess their math abilities and interests, rather than simply their test-taking or classroom performance. However, interventions that aim to modify the beliefs and attitudes of girls and women ex post, as well as those that seek to alter the environment, may not work in the long term because they reinforce preexisting stereotypes and operate within the constraints of those stereotypes. For instance, while modifying the testing environment may result in higher grades for girls, it may not necessarily alter the perception that girls are incapable of excelling in math. In some cases, these interventions may even have negative consequences. Encouraging girls to “lean in” and behave like boys, for example, can lead to unequal, unjust, and inefficient outcomes because the benefits (economic returns) of doing so are lower or even negative for girls in light of existing gender stereotypes. One popular and affordable approach to combating gender stereotypes involves addressing (unconscious) biases among teachers, parents, and peers through initiatives such as unconscious bias training and self-reflection on biases. The underlying premise is that by increasing awareness of their own (unconscious) biases, individuals will engage their more conscious, non-gender-stereotypical thinking processes. However, such behavioral interventions can sometimes have unintended consequences and result in backlash, and their effectiveness may vary significantly depending on the context, so that their external validity is often called into question. The recognition of the adaptable nature of both conscious and unconscious stereotypes has led to progress in economics, with the development of social learning and information-based theories. Interventions resulting from these models can effectively counteract prescriptive stereotypes that limit girls’ education to certain fields based on societal expectations of gender roles. However, prescriptive gender stereotypes are often based on biased beliefs about the innate abilities of girls and women. Overcoming deeply ingrained descriptive stereotypes about innate abilities of boys and girls is a fruitful avenue for future economics research and can help close the gender performance gap in mathematics.

Research in diverse fields has examined how social and gender norms, broadly defined as informal rules of acceptable behavior in a given group or society, may influence sexual and reproductive health outcomes. One set of conceptual and empirical approaches has focused on perceptions of how commonly others perform a behavior and the extent to which others support or approve of the behavior. Another set of approaches has focused on how social norms emerge from structures of gender and power that characterize the social institutions within which individuals are embedded. Interventions intended to improve sexual and reproductive health outcomes by shifting social and gender norms have been applied across a wide range of populations and settings and to a diverse set of behaviors, including female genital mutilation/cutting, the use of modern contraceptive methods, and behavioral risk reduction for HIV. Norms-based intervention strategies have been implemented at multiple socioecological levels and have taken a variety of forms, including leveraging the influence of prominent individuals, using community activities or mass media to shift attitudes, and introducing legislation or policies that facilitate the changing of social norms. Recent advances in social and gender norms scholarship include the integration of previously disparate conceptual and empirical approaches into a unified multilevel framework. Although challenges remain in measuring social and gender norms and studying their impacts on sexual and reproductive health-related behaviors across cultures, the research will continue to shape policies and programs that impact sexual and reproductive health globally.

Social norms were conceptualized as aspects of social structure that emerged from the actions and beliefs of actors in specific communities; norms shaped those actions and beliefs by constituting actors’ identities and interests. Early constructivist work in the 1980s and early 1990s sought to establish a countervailing approach to the material and rational theories that dominated the study of international relations. Empirically oriented constructivists worked to show that shared ideas about appropriate state behavior had a significant impact on the nature and functioning of world politics. Initial constructivist studies of social norms can be divided into three areas: normative, socialization, and normative emergence. After making the case that norms matter and developing a number of theoretical frameworks to show how norms emerge, spread, and influence behavior, norms-oriented constructivists have shifted their attention to a new set of questions, and in particular compliance with the strictures of social norms and change in norms themselves. Ideas about whether actors reason about norms or through norms can be linked to behavioral logics, which provide conceptions of how actors and norms are linked. Two types of normative dynamics can be identified: the first is endogenous contestation; the second is compliance or diffusion. In order to better understand compliance with and contestation over norms either in isolation or together, it is necessary to pay more attention to the prior understanding of who is in the community. Another topic that requires further consideration in future research is the relationship between intersubjective and subjective reality.

In understanding crowd psychology and its explanation of conflict and violence, there are different theoretical approaches that turn on different understandings of communication processes. There are three models of communication in the crowd worth reviewing: classic, normative, and dynamic. Classic models suggest that crowd members are influenced by an idea of emotion presented to them. Normative models suggest that influence is constrained by what is seen as consonant with group norms. And, finally, dynamic models examine how that which becomes normative in the group depends upon intergroup relations. The last of these approaches can explain the patterned, socially meaningful and yet changing nature of crowd action. Crowd action, itself, is a form of communication because it serves to shape the social understandings of participants as well as the social understandings of those beyond the crowd. It is argued that the nature and centrality of crowds contribute to the understanding and creating of social relations in society.