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Audience Segmentation Techniques  

Rachel A. Smith

Online publication date:
Mar 2017
Oxford Research Encyclopedia:
Communication

Audience Segmentation and Climate Change Communication  

Donald W. Hine, Wendy J. Phillips, Aaron B. Driver, and Mark Morrison

Online publication date:
Mar 2017
Oxford Research Encyclopedia:
Climate Science

Publics Approaches to Health and Risk Message Design and Processing  

James E. Grunig and Jeong-Nam Kim

Online publication date:
May 2017
Oxford Research Encyclopedia:
Communication

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