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Audience Segmentation Techniques  

Rachel A. Smith

Online publication date:
Mar 2017
Oxford Research Encyclopedia:
Communication

A Case Study: Targeting the Stop.Think.Connect. Cybersecurity Campaign to University Campuses  

Matthew W. Savage, Sarah E. Jones, Jenna E. Reno, and Shari Veil

Online publication date:
Sep 2017
Oxford Research Encyclopedia:
Communication

Campaign Evaluation in Health and Risk Messaging  

Evan K. Perrault

Online publication date:
May 2017
Oxford Research Encyclopedia:
Communication

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