Abstract and Keywords
Significant advances in media variety and public access to information have blurred the lines between journalism, advertising, public relations, marketing, and all other communication industries. As a result of unprecedented media proliferation, social sector professionals have more opportunities—and greater competition—to gain public attention and support for their issues and services. In addition, the expansion of the Internet through social media and mobile devices has revolutionized the way we communicate. This entry explores different types of promotional campaigns, converging media channels, and the implications of 24/7 interactivity on social work advocacy.
Keywords: social policy, social environments, journalism, marketing, public relations
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