Abstract and Keywords
Significant advances in media variety and public access to information have blurred the lines between journalism, advertising, public relations, marketing, and all other communication industries. As a result of unprecedented media proliferation, social sector professionals have more opportunities—and greater competition—to gain public attention and support for their issues and services. In addition, the expansion of the Internet through social media and mobile devices has revolutionized the way we communicate. This entry explores different types of promotional campaigns, converging media channels, and the implications of 24/7 interactivity on social work advocacy.
Access to the complete content on Encyclopedia of Social Work requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription. If you are a student or academic complete our librarian recommendation form to recommend the Oxford Research Encyclopedias to your librarians for an institutional free trial.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.