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Norma D. Thomas

Natalya Estemirova (1958–2009) was a human rights activist, a journalist, and a teacher who was abducted and killed in 2009 after working on stories of human rights abuses by the Russian government in Chechnya.


Gail Woods Waller

The explosion of global media platforms and user-generated content has fundamentally changed the way people receive and share information. All organizations—whether corporate, government, or nonprofit—now function as media outlets for their constituents. Yet citizens have more power than ever to shape and filter the type of information they see, read, and hear, which creates greater political divisions, increases distrust in institutions, and ensures highly individualized media consumption. In this new environment, successful media campaigns for cause advocacy, branding, marketing, and public relations require culturally relevant messaging, multichannel integration, and targeted digital engagement.