The explosion of global media platforms and user-generated content has fundamentally changed the way people receive and share information. All organizations—whether corporate, government, or nonprofit—now function as media outlets for their constituents. Yet citizens have more power than ever to shape and filter the type of information they see, read, and hear, which creates greater political divisions, increases distrust in institutions, and ensures highly individualized media consumption. In this new environment, successful media campaigns for cause advocacy, branding, marketing, and public relations require culturally relevant messaging, multichannel integration, and targeted digital engagement.
Gail Woods Waller
Frances Feldman and Haluk Soydan
Emory Bogardus (1882–1973) established the first Sociology Department in the West in 1915. His study on “social distance” is still used to examine cultural, ethnic, and religious attitudes. In 1920 he founded Alpha Kappa Delta, the sociology honor society.